市場調查報告書
商品編碼
1464608
全球機場零售市場(2018-2028)Global Airport Retailing, 2018-2028 |
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2023年,機場零售市場規模預計將成長17.9%,達到352億美元,大幅超過2019年的市場規模。 預計2024年全球機場市場規模將年減13.0%,2028年達557億美元,2023年至2028年複合年增長率為9.6%。 與酒精飲料和食品和飲料等大件商品不同,由於旅行時購買和攜帶這些產品的便利性,預計未來幾年對美容產品的需求增長將超過其他類別。 機場零售商也採用數位化措施來改善客戶體驗並簡化店內營運。 這包括虛擬助理、聊天機器人、行動應用程式等,由信標技術提供支持,可在旅客穿過機場時向他們發送個人化通知和優惠。 本地電子錢包也將提高機場內的交易效率。
本報告研究了全球機場零售市場,並提供了市場驅動因素和限制因素、市場規模和預測、品牌、消費者趨勢和技術趨勢等資訊。
亞太地區將因旅客數量的增加而充滿活力,佔據全球機場零售市場的最大份額。
對美容產品的需求不斷增長預計將繼續使其成為每個地區最大的機場類別。
機場擴建將推動旅遊零售商採用數位創新。
This report provides an overview of the Global Airport Retailing which includes analysis, drivers, inhibitors, market forecasts, brands and trends in the Global Airport Retailing 2018-2028
In 2023, the airport retail market is expected to have grown 17.9% to reach $35.2bn, now far surpassing the value of the market in 2019. The global airport market is expected to grow 13.0% in 2024 gradually softening year-on-year, with a CAGR of 9.6% between 2023 and 2028 to reach $55.7bn in 2028. Rising demand for beauty products is expected to surpass other categories in the coming years, driven by the convenience of buying and carrying these items while traveling, unlike bulkier goods such as alcoholic beverages and food. Airport retailers are also adopting digital initiatives to enhance the customer experience and streamline in-store operations. This includes virtual assistance, chatbots, and mobile apps - equipped with beacon technology to send personalized notifications and offers to travelers as they navigate through the airport. Local e-wallets also improve the efficiency of transactions within airports
Rising passenger numbers fuel the Asia-Pacific region, which takes the greatest share of the global airport retail market
Soaring demand for beauty products will remain the largest airport category across regions
Airport expansion encourages travel retailers to adopt digital innovation