全球家居用品產業的機會（2024 年）

Opportunities in the Global Household Products Sector 2024

出版日期: 2024年04月29日 | 出版商:

GlobalData | 英文 155 Pages | 訂單完成後即時交付

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簡介目錄

2023 年全球家居用品產業市場規模為 3,140 億美元，預計到 2028 年將達到 3,962 億美元，2023 年至 2028 年複合年增長率為 4.8%。到 2023 年，該行業最大的地區將是美洲，價值佔有率為 36.5%，其次是亞太地區，佔有率為 31.3%。 2023年，生活用紙和衛生用品將成為最大的類別，佔全球銷售額的42.1%，其次是紡織清潔產品，佔28.6%。在所有類別中，通用清潔劑預計 2023 年至 2028 年複合年增長率最快，達到 6.4%。

隨著消費者越來越關注自己的健康，對具有健康和養生功能的家居產品的需求不斷增加。消費者也在尋找具有多種優點的家居產品。出於健康考慮，消費者優先考慮成分使用的透明度。因此，品牌致力於將安全成分引入家居產品中以吸引消費者。

本報告審視了全球家居用品產業，並提供了成分、產品展示、標籤、分銷、包裝等方面的未來展望。它還涵蓋了每個地區的行業規模、成長動力、最新趨勢和未來限制。

執行摘要
部門概覽
世界概覽
亞太地區概覽
中東和非洲概覽
美國概況
西歐概況
東歐概況
家用產品：全球課題
類別貨幣佔有率模式的變化
消費水準變化：亞太地區（2018-2028 年）
消費水準變化：中東和非洲（2018-2028 年）
消費水準變化：美洲（2018-2028 年）
消費水準變化：西歐（2018-2028 年）
消費水準變化：東歐（2018-2028 年）
確定未來潛力大的國家：依地區
確定未來潛力大的國家：依地區
研究方法 - 識別具有良好未來前景的國家
國家/地區詳細信息
未來前景良好的國家分析
未來展望
競爭環境
主要公司 - 全球（數量）
主要公司和品牌的佔有率分析 - 全球
主要公司和品牌的佔有率分析：依地區
競爭格局 - 市場分析
自有品牌市佔率
自有品牌佔有率分析：依地區劃分
自有品牌佔有率分析：依類別
主要分銷管道
主要通路的佔有率 - 全球/區域層面
主要包裝格式
成長分析：主要包裝材料和包裝類型
成長分析：依封閉類型和主要外部類型
工業指標
世界專利申請
世界就業分析
世界貿易
附錄
定義
關於環球數據

簡介目錄

Product Code: GDCG240028GS

The global household products sector was valued at $314 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.8% during 2023-28, to reach $396.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 36.5%, followed by Asia-Pacific with 31.3%. In 2023, tissue & hygiene was the largest category, accounting for 42.1% of overall global value sales, distantly followed by textile washing products at 28.6%. Among all the categories, general purpose cleaners is set to record the fastest value CAGR during 2023-28, at 6.4%.

Provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing wellbeing concerns among consumers, there has been an increase in demand for household products with health and wellness aspects. Consumers are also seeking household products with multiple benefits as they perceive them to be of good value for money. Consumers are prioritizing transparency regarding the ingredient usage owing to health concerns. Therefore, brands are focusing on introducing safe ingredients in household products to attract consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the household products categories over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28 and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global household products sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, B-2-B supply, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates