世界童裝市場（~2028）

由於高通膨，2023年全球童裝市場規模僅成長3.5%，導致全球銷售僅成長2.7%，其中西歐和北美銷量下降。亞太市場是預測期內成長最快的地區，在強勁的經濟擴張、都市化、通膨率下降和人口成長的推動下，其佔有率預計將從2023年的27.0%上升至2028年的29.4%。促成因素。相較之下，由於出生率較低以及通貨膨脹對消費者支出的影響，歐洲和美洲預計將失去地區佔有率。憑藉其全球影響力、實惠且流行的產品系列以及強大的特許經營合作夥伴關係，價值品牌 Primark 在童裝市場的佔有率持續增加，從 2021 年到 2023 年增加了 0.3 個百分點。

本報告調查了全球童裝市場，分析了截至2027年全球童裝市場的表現數據和預測。它提供了主要趨勢的概述，以及依地區和類別組別劃分的銷售額。也介紹了全球童裝品牌及其當前的競爭格局。

目錄

• 執行摘要
• 全球童裝市場主要趨勢
• 促進因素和抑制因素
• 提高童裝的可持續性和耐用性
• 一系列專門的運動服，可滿足您孩子的積極生活方式。
• 成人服裝製造商進入市場以滿足父母不斷變化的需求
• 成功策略
• 2028 年全球市場規模
• 到 2028 年，依通路劃分的績效
• 到 2028 年的表現（依地區）
• 到 2028 年的表現（依類別）
• 消費者洞察
• 競爭格局：市場佔有率和品牌概況
• 2021-2023年十大品牌
• 推薦品牌：Primark
• 推薦品牌：Old Navy
• 特色品牌：Mayoral
• 特色品牌：Petit Bateau 和 Justice
• 推薦品牌
• 調查方法
• 詢問

This report offers an analysis of both the historic and forecast data of the global childrenswear market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the global childrenswear brands and their current competitive position.

The childrenswear market experienced growth of just 3.5% in 2023 due to high inflation, resulting in a mere 2.7% increase in volumes globally and a decline in volumes in Western Europe and North America. Asia-Pacific market will be the fastest-growing region in the forecast period, with its share forecast to rise from 27.0% in 2023 to 29.4% in 2028, driven by strong economic expansion, urbanization, lower inflation rates, and a growing population. In contrast, Europe and the Americas are expected to lose regional shares due to declining birth rates and the inflationary impact on consumer spending. Value player Primark continues to win share within the childrenswear market, rising 0.3ppts between 2021 and 2023, thanks to its global expansion, affordable and on-trend ranges, and strong franchise collaborations.

Scope

• Economic pressures will continue to restrain childrenswear growth in 2024
• The online channel will outperform in the forecast period, driven by digital developments
• Brands with affordable, on-trend childrenswear ranges win parental appeal

Reasons to Buy

• Gain a comprehensive view of the Global Childrenswear Market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the global childrenswear market
• Investigate key trends in the global childrenswear market
• Understand who the main competitors are in the category and their profiles.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends in the Global Childrenswear Market
• Drivers & Inhibitors
• Boosting sustainability and longevity within childrenswear
• Specialist sportswear ranges to cater to children's active lifestyles
• Adult clothing players enter the market to meet evolving parental demands
• Strategies for success
• Global Market Size to 2028
• Channel Performance to 2028
• Regional Performance to 2028
• Category Performance to 2028
• Consumer Insights
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands 2021-2023
• Brands in Focus: Primark
• Brands in Focus: Old Navy
• Brands in Focus: Mayoral
• Brands in Focus: Petit Bateau and Justice
• Brands to Watch
• Methodology
• Contact Us

List of Tables

• Global Boyswear and Girlswear Market Value by Product Segments ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

List of Figures

• Global Childrenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Childrenswear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Childrenswear Market Volume (units bn) 2018-2028, and Annual Growth (%)
• Share of Global Childrenswear Market by Price Positioning (%), 2018, 2023 & 2028
• Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028
• Global Childrenswear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Channel Shares (%) within the Global Childrenswear Market, 2018, 2023 & 2028
• Share of Global Childrenswear Market by Region (%) 2018, 2023 & 2028
• Top 10 Global Childrenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Childrenswear Markets by CAGR (%) 2023-2028
• Global Childrenswear Segments by Value ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028
• Consumers who purchased childrenswear in the last 12 months
• Categories purchased by clothing shoppers
• UK Consumers - Childrenswear Purchase Drivers
• UK Consumers - Childrenswear Clothing Inspirations
• Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
• Primark's Global Childrenswear Market Share (%) 2018-2023
• Old Navy's Global Childrenswear Market Share (%) 2018-2023
• "Mayoral's Global Childrenswear Market Share (%) 2018-2023"