全球消費趨勢:購買的影響要素

在持續性經濟不確定性、地緣政治緊張局勢和通貨膨脹的情況下，主要國家的消費者信心仍然消極，價格仍然是焦點。

社群媒體對購買決策有廣泛的影響，約39.8%的中國消費者感覺自己受到了平台的影響，影響力顯著。

本報告提供全球消費趨勢的相關調查，各種在部門和國家中，彙整影響全球消費者的購買決策的主要原因，及零售業者因消費者的優先順序差異得利的各類型案例研究等資料。

目錄

• 概要
• 案例研究
• 折扣商店
• 高級品(奢侈品)零售業者
• 便利商店
• 線上純網路營運
• 消費者洞察
• 調查手法與聯絡處

Understand the key factors influencing global consumers' purchasing decisions across different sectors and countries, and case studies of different retailer types that benefit from different consumer priorities.

The top five factors that influence consumers' purchasing choices are value for money, quality, price, discounts and promotions, and range.

Amidst economic uncertainty, geopolitical tensions, and persistent inflation, consumer sentiment remains negative across major economies, leading to a continued focus on price.

The impact of social media on purchasing decisions varies widely; it is highly influential in China, where around 39.8% of consumers feel swayed by platforms.

Reasons to Buy

• Understand the key factors influencing global consumers' purchasing decisions across different sectors and countries.
• Leverage insights on consumer confidence and spending trends to optimize product offerings and pricing strategies.
• Use consumer survey data on sustainability, ethics, and social media to refine engagement tactics and align with consumer values and behaviors.

Table of Contents

Table of Contents

• Exective Summary
• Case studies
• Discounters
• Luxury retailers
• Convenience stores
• Online pureplays
• Consumer Insights
• Methodology & Contacts