電氣產品：全球部門系列

2018年至2023年，全球電氣產品市場規模複合年增長率為2.4%。其推動因素包括人均收入成長、產品創新以及消費者對電子設備的依賴日益增加（由於電子設備的便利性和融入現代日常生活）。由於擁有大量年輕且精通科技的消費者，亞太地區在2023年佔據全球電子產品市場最大佔有率，達到40.2%的佔有率。中國電子商務巨頭京東以 6.2% 的佔有率引領全球電子市場，這得益於中國市場的規模、豐富的產品種類以及提供快速配送服務以提高客戶滿意度的能力。

本報告研究和分析了全球電子市場，並概述了全球市場，包括驅動因素、限制因素、市場趨勢、零售商和趨勢。

範圍

• 從2024年起，技術創新以及智慧環保設備的成長將加速電子產品支出。
• 亞太地區收入的成長將推動該產業的成長。
• 京東在全球電子市場的領先地位很大程度上得益於其在中國的實力。

目錄

• 執行摘要
• 全球電氣產品市場的主要趨勢
• 隨著健康意識的增強，智慧手錶正在蓬勃發展
• 透過合作和收購來增加零售商銷售額
• 零售商和政府正在努力提高永續性
• 全球市場規模及預測（截至2028年）
• 區域表現與預測（截至 2028 年）
• 品類表現及預測（截至2028年）
• 主要公司：市場佔有率和零售商概況
• 十大零售商（2022/2023）
• 特色零售商
• 值得關注的零售商
• 消費者
• 調查方式/聯絡方式

This report provides an overview of the global electricals market which includes analysis, drivers, inhibitors, market forecasts, retailers and trends in the global electricals market 2023-2028.

The global electricals market experienced a CAGR of 2.4% between 2018 and 2023, driven by rising per capita incomes, product innovation, and consumers' increasing dependence on electronic devices due to their convenience and integration into modern daily life. Due to its large population of young and tech-savvy consumers, the Asia Pacific region held the largest portion of the global electricals market in 2023, with a 40.2% share. Chinese e-commerce giant JD.com leads the global electricals market with a 6.2% share due to the sheer size of the Chinese market, huge product range, and aided by its robust distribution network which allows it to offer rapid fulfillment to increase customer satisfaction levels.

Scope

• Innovation and the growth of smart and eco-friendly devices will accelerate electricals spending from 2024 onwards
• Rising incomes in Asia-Pacific will drive growth in the sector
• JD.com owes its leading position in the global electricals market to its strength in China

Reasons to Buy

• Gain comprehensive knowledge on the global electricals market and develop a competitive advantage
• Align your product offerings and strategies to meet demand by analyzing the key consumer trends influencing the electricals market globally
• Align your marketing strategies with the crucial trends influencing consumer behavior
• Utilize analysis of key global retailers, including their market shares and revenues, to give you a competitive edge and identify opportunities to improve your market share

Table of Contents

Table of Contents

• Executive Summary
• Key Trends in the Global Electricals Market
• Smartwatches boom amid rising health and wellness awareness
• Partnerships and acquisitions to boost retailers' sales
• Retailers and government are stepping up to enhance sustainability
• Global Market Size with Forecasts to 2028
• Regional Performance with Forecasts to 2028
• Category Performance with Forecasts to 2028
• Key Players: Market Shares and Retailer Profiles
• Top 10 retailers 2022 & 2023
• Retailers in Focus
• Retailers to Watch
• Consumers
• Methodology & Contacts

List of Tables

• Channels Used to Purchase Electricals in Key Markets, 2023
• Factors that Influence Electricals Purchases in Key Markets
• Factors that Influence Electricals Purchases in Key Markets

List of Figures

• Global Electricals Market Value, 2018, 2023 & 2028(f) ($ bn) with five-year CAGR (%)
• Global Electricals Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Electricals Online Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Electricals Market, 2018-2028
• Channel Shares (%) within the Global Electricals Market, 2018, 2023 & 2028(f)
• Share of Global Electricals Market by Region (%) 2018, 2023 & 2028
• Regional Growth (%) within the Global Electricals Market, 2018-2028
• Top 10 Global Electricals Markets by Value ($ bn), 2023, 2024(f) & 2028(f)
• Top 10 Global Electricals Markets by CAGR (%) 2023-2028
• Top 10 Global Electricals Markets by Online Sales ($ bn), 2023(f), 2024(f) & 2028(f)
• Global Category Share, 2018, 2023(f), 2028(f)
• Global Electricals Categories by Value ($ bn), 2023(f), 2024(f) & 2028(f)
• Top 20 Retailers by Market Share (%) (1-10), 2022 & 2023 with Change in Share 2022-2023(f) (ppts)
• Top 20 Retailers by Market Share (%) (11-20), 2022 & 2023 with Change in Share 2022-2023(f) (ppts)
• JD.com 2018-2023 Global Electricals Sales ($ bn), Annual Growth and Market Share (%)
• Amazon 2018-2023 Global Electricals Sales ($ bn), Annual Growth and Market Share (%)
• MediaMarkt 2018-2023 Global Electricals Sales ($ bn), Annual Growth and Market Share
• Magazine Luiza 2018-2023 Global Electricals Sales ($ bn), Annual Growth and Market Share
• Electricals Shopper Penetration & Profile in Key Markets, 2023
• Future Electricals Purchasing Intentions in Key Markets
• Channels Used to Purchase Electricals in Key Markets, 2023
• How Frequently Consumers Purchase Electricals in Key Markets
• Factors that Influence Electricals Purchases in Key Markets
• Factors that Influence Electricals Purchases in Key Markets
• Opinions on Electricals Shopping Habits