全球女性衛生領域的機會：2024 年

Opportunities in the Global Feminine Hygiene Sector 2024

出版日期: 2024年05月14日 | 出版商:

GlobalData | 英文 157 Pages | 訂單完成後即時交付

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簡介目錄

2023年，全球女性衛生用品市場規模將為375億美元，2023-2028年（預測期）複合年增長率（CAGR）為4.5%，預計到2028年將達到466億美元。從數量來看，該領域預計將從 2023 年的 127 億件增加到 2028 年的 140 億件。2023年，衛生棉將成為價值和數量最大的品類，佔有率分別為63.5%和74.1%。同年，亞太地區所佔佔有率最大，為 52.8%，其次是美洲，為 25.1%。預計美洲女性衛生用品產業在預測期內的複合年增長率將達到 4.9%，是最快的。

衛生棉是最大的類別，佔全球銷售額的 63.5%，其次是護墊和護罩，佔 12.3%。在所有類別中，衛生棉和沐浴露/噴霧劑預計在 2023 年至 2028 年間複合年增長率最快，分別為 4.6%。美洲女性衛生用品產業在預測期內複合年增長率最快，達 4.9%。

本報告審視了全球女性衛生用品產業的機遇，分析了來自 108 個國家的數據，並提供了該產業的概況、消費變化、競爭格局和品牌佔有率以及未來成長前景。

執行摘要
行業概況
世界概況
美國概況
亞太地區概覽
東歐概況
中東和非洲概況
西歐概況
女性衛生：全球課題
C&T金額佔比格局變化
消費水準變化：美洲，2018-2028
消費水準變化：亞太地區，2018-2028
消費水準變化：東歐，2018-2028
消費水準變化：中東和非洲，2018-2028
消費水準變化：西歐，2018-2028
研究方法 - 識別具有高潛力的國家
國家概況
高潛力國家分析
前景
競爭環境
數量最多的公司 - 全球
主要公司及品牌佔有率分析-世界
依地區劃分的主要公司/品牌佔有率分析
競爭格局－市場分析
自有品牌市佔率
依地區劃分的自有品牌佔有率分析
自有品牌佔有率分析（依類別）
主要分銷管道
主要通路的佔有率－全球和區域層面
主要封裝格式
依主要包裝材料和包裝類型進行成長分析
依封閉類型和主要外部類型進行成長分析
選擇行業指標
世界專利申請
全球職位分析
世界貿易

附錄

簡介目錄

Product Code: GDCG240016GS

The global feminine hygiene sector was valued at $37.5 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.5% during 2023-28 (forecast period), reaching $46.6 billion in 2028. In volume terms, the sector is forecast to grow from 12.7 billion units in 2023 to 14 billion units in 2028. In 2023, sanitary pads was the largest category in both value and volume terms, with shares of 63.5% and 74.1%, respectively. Asia-Pacific represented the largest region with a value share of 52.8% in the same year, followed by the Americas with 25.1% share. The feminine hygiene sector in the Americas is set to record the fastest value CAGR at 4.9% over the forecast period.

Provides an overview of current feminine hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Sanitary pads was the largest category in the year, accounting for a 63.5% share of overall global value sales, followed by pantiliners & shields with a 12.3% share. Among all the categories, sanitary pads and internal cleansers & sprays are set to record the fastest value CAGRs, at 4.6% each, during 2023-28. The feminine hygiene sector in the Americas is set to record the fastest value CAGR, at 4.9%, over the forecast period.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including feminine hygiene products, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis, covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, parapharmacies/drugstores, convenience stores, chemists/pharmacies, health & beauty stores, department stores, cash & carries and warehouse clubs, "dollar stores", variety stores and general merchandise retailers, direct sellers, and other retail channels.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of feminine hygiene products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates