風味與香氣：消費者調查洞察

世界各地的消費者都重視傳統風味，這些風味通常與特定的產品類別有關。例如，鹹味產品可能具有鹹味或鹹味，而巧克力或糖果可能具有甜味或堅果味。然而，許多買家，尤其是年輕一代，被新穎、時尚、不尋常的口味所吸引。

本報告探討了風味和香氣作為產品特徵的重要性，並探討了是什麼促使世界各地的消費者追求新的、不尋常的和流行的風味和香氣。該分析著眼於食品、飲料、健康和衛生領域的風味和香氣，並概述了當前消費者對這些類別的偏好。

範圍

• Z 世代和千禧世代最受新口味和香氣的吸引。
• 消費者被個人護理產品和家居產品中的許多香味所吸引，但食品和飲料啟發的香味概念並沒有吸引這兩個類別的買家。
• 世界各地的消費者在選擇家居產品香味時都希望感到平靜、放鬆和清爽。
• 年輕消費者和男性消費者消費最多的功能性飲料。
• 歐洲消費者發現風味咖啡不如其他消費者有吸引力。

目錄

第 1 章 GlobalData TrendSights 概述

第 2 章：風味和香氣作為產品特性的重要性

第3章 食物的風味

第 4 章 飲料風味

第五章 芳香在健康與衛生中的作用

第6章 外賣

第7章 附錄

Consumer Survey Insights: Flavors and Fragrances analyzes the results of GlobalData's 2024 Q1 global consumer survey across all regions and market sectors. The report looks into the importance of flavors and fragrances as product features, and it explores what motivates global consumers to reach for new, unusual and trendy flavors and scents. The analysis looks into flavors and fragrances in food, beverages and health and hygiene, and provides an overview for current consumer preferences within these categories.

Global consumers highly value traditional flavors, usually associated with particular product categories, e.g. salty and savory flavors for savory products and sweet and nutty for chocolate and confectionery. However, many buyers, particularly from younger generations, are attracted to new, trendy and unusual flavor options.

Scope

• Generation Z and Millennials are the most attracted to new flavors and fragrances.
• Consumers find many fragrances appealing in personal and household care products, but the concept of scents inspired by food or drinks does not attract buyers in either of these categories.
• Consumers globally want to feel calm, relaxed, and refreshed when choosing a fragrance for household care products.
• Younger shoppers and male buyers consume the most functional drinks.
• European consumers find flavored coffee less appealing than other buyers.

Reasons to Buy

• Understand consumer preferences for scents, flavors and fragrances in all market sectors from both a global and regional point of view.
• Explore consumer motivations to try new flavors and reach for new fragrances, depending on the product category and consumer group. Understand different preferences for coffee flavors, types of functional drinks and most appealing cuisines, which vary depending on consumers' age and place of residence.
• Learn how sensory product features such as scent and flavor can facilitate product premiumization, enable consumer targeting and drive new product developments.

Table of Contents

Table of Contents

1.GlobalData's TrendSights overview

2.The importance of flavors and fragrances as product features

3.Flavors in food

4.Flavors in beverages

5.Fragrances in health and hygiene

6.Take-outs

7.Appendix