產業考察:香煙和替代品的主要趨勢

隨著法規和健康趨勢進一步限制使用，菸草和替代產品產業持續緩慢下滑。隨著消費者和政府開始以同樣的視角看待所有以尼古丁為基礎的產品，替代市場正在顯示出重大變化。儘管無尼古丁產品有潛在的創新機會，但品牌在推出產品時必須更加謹慎。

調查範圍

• 有些政府政策可能不可靠，而且目標可能會迅速變化，因此預測當地的監管模式至關重要。
• 替代產品的開發仍然是前進的方向，完全不含尼古丁的產品很可能成為戒菸的下一個焦點。
• 菸草本身的行銷和創新空間有限，因此可用性和便利性可能是未來的主要問題。

本報告研究和分析菸草及替代產品產業，提供有關消費者情緒、市場發展、創新狀況、產業面臨的問題和課題以及與每種趨勢相關的品牌行動的資訊。

目錄

• 菸草及替代產品市場概覽
• 條例 2.0
• 電子煙以外的替代品
• 可用性勝過習慣。
• 電子商務機會
• 生態設計
• 摘要

附錄

This report is part of a series on the top trends for consumers sectors to focus on in 2024. The report identifies the consumer sentiment, market development, innovation landscape, issues and challenges facing the tobacco and alternatives industry, and brand actions happening within each trend.

The tobacco and alternatives industry continues to gradually decline as regulation and health trends further restrict usage. The alternatives market is seeing significant change as consumers and governments are starting to view all nicotine-based products under the same lens. More than ever brands have to be careful how products are marketed, although there are some potential innovation opportunities in nicotine-free products.

Scope

• Anticipating regional patterns of regulation is crucial as although some government policies have proved unreliable, the goal posts can shift quickly.
• Alternative product development continues to be the way forward, with completely nicotine-free products likely to be the next focus in smoking cessation.
• For tobacco itself limited marketing and innovation scope means affordability and convenience will be the main concerns moving forward.

Reasons to Buy

• Understand the challenges and opportunities for tobacco and alternatives in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the tobacco industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Tobacco and alternatives market overview
• Regulation 2.0
• Alternatives beyond vaping
• Affordability overrides habit
• Ecommerce opportunities
• Eco design
• Takeaways

Appendix