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市場調查報告書
商品編碼
1511602
產業考察:香煙和替代品的主要趨勢Industry Insights: Top Trends in Tobacco and Smoking Alternatives |
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隨著法規和健康趨勢進一步限制使用,菸草和替代產品產業持續緩慢下滑。隨著消費者和政府開始以同樣的視角看待所有以尼古丁為基礎的產品,替代市場正在顯示出重大變化。儘管無尼古丁產品有潛在的創新機會,但品牌在推出產品時必須更加謹慎。
本報告研究和分析菸草及替代產品產業,提供有關消費者情緒、市場發展、創新狀況、產業面臨的問題和課題以及與每種趨勢相關的品牌行動的資訊。
This report is part of a series on the top trends for consumers sectors to focus on in 2024. The report identifies the consumer sentiment, market development, innovation landscape, issues and challenges facing the tobacco and alternatives industry, and brand actions happening within each trend.
The tobacco and alternatives industry continues to gradually decline as regulation and health trends further restrict usage. The alternatives market is seeing significant change as consumers and governments are starting to view all nicotine-based products under the same lens. More than ever brands have to be careful how products are marketed, although there are some potential innovation opportunities in nicotine-free products.