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市場調查報告書
商品編碼
1553922
巴西甲級聯賽業務:2024The Business of the Campeonato Brasileiro Serie A 2024 |
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聯盟允許每個俱樂部簽訂自己的轉播權協議。 Globo 和弗拉門戈之間的媒體版權協議涵蓋 2019 年至 2024 年的賽季,預計每年價值 4756 萬美元。 Globo 轉播了大部分意甲球隊的轉播權,並與科林蒂安隊簽訂了一份為期六年、價值 3328 萬美元的合約。在美國和加拿大,Fanatiz 擁有轉播聯盟 340 場比賽的媒體權。 20 傢俱樂部中有 18 傢俱樂部將在 Fanatiz 上轉播主場比賽。 RB Bragantino 和 Corinthians 之間的主場比賽將不會出現在 Fanatiz 的轉播中。
到 2024 年,聯盟預計將從贊助交易中獲得約 3,246 萬美元的收入。 - 2024年Campeonato Brasileiro Serie A的頂級年度贊助協議是與博彩公司Betano達成的為期一年的冠名贊助協議,價值800萬美元。區塊鏈和加密貨幣提供商幣安與該聯盟簽訂了第二份年度 Lucretance 協議。這項為期三年的合作關係每年價值 500 萬美元,幣安將成為巴西男子足球聯賽和全國三大女子聯賽的獨家加密貨幣合作夥伴。 2024年巴西足球甲級聯賽最小的年度合作夥伴是科樂美的一年期續約合同,每年價值180萬美元。
聯盟 20 支球隊與其合作夥伴之間簽訂了 302 份有效贊助協議。巴西甲級聯賽球隊同意的年度贊助協議總額為3.0251億美元。
本報告審視了巴西甲級聯賽 2024 年的營運情況,並從社交媒體、贊助和媒體角度深入剖析了該聯賽。
A complete overview of the commercial landscape of the 2024 Campeonato Brasileiro Serie A season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.
The league allows each club to secure its own media rights agreements. - Globo's media rights deal with Flamengo covers the 2019 to 2024 season, worth an estimated $47.56 million annually. This is the most lucrative team media rights deal across all the teams in the Campeonato Brasileiro Serie A. Globo is the broadcaster in the vast majority of the league's team media rights partnerships and has another substantial agreement with Corinthians, worth $33.28 million across a six-year period. In the United States and Canada, Fanatiz have the media rights to broadcast 340 of the league's matches. 18 of the 20 clubs will show their homes games on Fanatiz. RB Bragantino and Corinthians home games are excluded from Fanatiz coverage.
Across 2024 the league is expected to generate an estimated $32.46 million from sponsorship deals. - The 2024 Campeonato Brasileiro Serie A's top sponsorship deal in terms of annual value is the league's one-year title sponsorship deal with the betting firm Betano, worth $8 million. The blockchain and cryptocurrency provider Binance has the second most annually lucraitve agreement in place with the league. The three-year partnership is worth $5 million annually, which allows Binance to become the exclusive cryptocurrency partner of the men's Brasileirao, as well as of the top three women's leagues in the country. The smallest annual partnership for the 2024 Campeonato Brasileiro Serie A season is Konami's one-year renewal deal, worth $1.8 million annually.
There are 302 active sponsorship deals between the league's 20 teams and their partners. - The annual value of the sponsorship deals that have been agreed by Campeonato Brasileiro Serie A teams is $302.51 million. GlobalData estimates that Corinthians will receive the most from sponsors across the 2024 season. Atletico Goianiense and Cuiaba are estimated to receive the smallest income from sponsorship partners according to GlobalData. The technology, media & telecom sector is the most prominent with 49 deals across the Campeonato Brasileiro Serie A teams.
A detailed overview of the commercial landscape from the league's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.