NFL 業務（2024/25）

The Business of the NFL 2024/25

出版日期: 2024年12月02日 | 出版商:

GlobalData | 英文 89 Pages | 訂單完成後即時交付

價格

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簡介目錄

在美國，一些網路將在2024/25 賽季前轉播 NFL 比賽。預計 NFL 在2024/25 賽季將從美國廣播公司獲得超過 120億美元的收入。 Netflix 宣布，2024年 8月，該串流媒體巨頭將首次直播 NFL 比賽。另一家串流媒體服務公司Amazon Prime 也簽署了一項協議，在 NFL 賽季期間播放 NFL 比賽，包括週四晚間橄欖球賽和季後賽外卡賽。

到2024/25 賽季，NFL 預計將從贊助協議中獲得約 180萬美元的收入。

NFL 最大的年度贊助協議是與 EA Sports 簽訂的五年冠名贊助協議，合約總金額達16億美元。

酒精公司Anheuser-Busch擁有聯盟第二豐厚的合約。此次續約的為期一年的合作夥伴關係每年價值 3億美元，Anheuser-Busch將繼續擔任聯盟的獨家全球啤酒和硬蘇打水贊助商。

NFL2024/25 賽季最低年度合約是 La-Z-Boy 的三年合約，每年價值 50萬美元，該品牌將成為 NFL 倫敦運動會的官方家具合作夥伴。

NFL 的32 支球隊與其合作夥伴之間共有 2,064 項有效贊助協議。

NFL 球隊已同意每年價值約 23億美元的贊助協議。預計洛杉磯公羊隊將在2024/25 NFL 賽季獲得最多的贊助收入。預計芝加哥熊隊和洛杉磯閃電隊從贊助合作夥伴處獲得的收入最少。餐飲業是 NFL 球隊中病例最多的行業，共 232 例。

本報告調查NFL的業務，並從社交媒體、贊助和媒體的角度對NFL的商業格局進行了深入分析。

球隊狀況
年度合約價值：依球隊
球隊贊助 - 年度價值 - 同期比較變化
球隊贊助 - 合約數量
球隊贊助 - 合約數量 - 同期比較變化
部門數量
球隊贊助情況 - 部門贊助量 - 同期比較變化：依行業部門
部門費用
球隊贊助 - 部門支出 - 同期比較
品牌知名度

第7章團隊簡介

第8章體育場館、觀眾人數與季票價格

體育場概況
平均參加人數
票價 - 主場揭幕戰

第9章社群媒體

社群媒體追蹤者 - 聯盟比較
社群媒體追蹤者數量 – 特許經營權比較

第10章附錄

簡介目錄

Product Code: GDUKSPC125304

A complete overview of the commercial landscape of the 2024/25 NFL season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Multiple networks are showcasing NFL matches for the 2024/25 season in the United States. The NFL is expected to generate over $12 billion from American broadcasters during the 2024/25 NFL season. In August 2024, it was announced that Netflix would showcase live NFL matches for the first time in the streaming giant's history. Another streaming service Amazon Prime is also contracted to show NFL games during the NFL season, as it will air Thursday Night Football and the playoff WildCard round game.

Across the 2024/25 season the NFL is expected to generate roughly $1.8 million from sponsorship deals.

The NFLs top sponsorship deal in terms of annual value is its five-year title sponsorship deal with EA Sports, worth $1.6 billion across the length of the contract.

The brewing company Anheuser-Busch has the second most annually lucrative agreement in place with the league. The one-year renewal partnership is worth $300 million annually, which allows Anheuser-Busch to continue to serve as the league's global exclusive beer and hard seltzer sponsor.

The league's partnership of lowest annual value for the 2024/25 NFL season is La-Z-Boy's three-year deal, worth $0.5 million annually, which allows the brand to serve as the official furniture partner of the NFL London Games.

There are 2064 active sponsorship deals between the league's 32 teams and their partners.

The total annual value of the sponsorship deals that have been agreed by NFL teams is roughly $2.3 billion. GlobalData estimates that the Los Angeles Rams will receive the most from sponsors across the 2024/25 NFL season. Chicago Bears and Los Angeles Chargers are expecting the smallest income from sponsorship partners according to GlobalData. The restaurant sector is the most prominent with 232 deals across NFL teams.

A detailed overview of the commercial landscape from the league's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

The report looks to offer a detailed insight into the professional American football league. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.