女裝的全球市場(～2028年)

儘管通貨膨脹促使消費者削減非必要支出，但全球女裝市場規模預計到 2023 年仍將成長 4.2%，達到 7,583 億美元。由於女性仍然願意投資於不斷變化的時尚潮流，該類別的表現優於男裝和童裝。預計到 2028 年，亞太地區仍將是女裝市場最大的地區，其佔有率將成長 1.6 個百分點至 39.1%，五年複合年增長率高達 3.4%。 Shein 繼續主導女裝市場，預計 2024 年的市場佔有率為 2.2%，並且由於其廣泛的產品和定價而繼續表現良好。

範圍

• 由於主要市場的經濟困境，2024 年女裝市場的成長放緩。
• 儘管通膨有所緩和，但女性消費仍將保持謹慎，2024 年成長將會放緩。
• 隨著消費者追求更高價值、更實惠的產品，大眾市場預計將面臨越來越大的壓力。
• 由於選擇的多樣性和便利性，到 2028 年，線上滲透率將繼續增長。

本報告提供全球女裝市場相關調查，提供實際成果與預測的資料，及各地區和各產品範疇的銷售額，主要趨勢，領導品牌的市場佔有率簡介等資訊。

目錄

摘要整理

• 全球女裝市場促進因素
• 全球女裝市場阻礙因素
• 全球女裝市場主要趨勢
• 全球女裝市場促進因素
• 全球女裝市場阻礙因素
• 主要趨勢：新的顛覆正在改變快時尚格局
• 主要趨勢：對運動休閒的持續需求推動運動服成長
• 主要趨勢：品牌需要改進合身度和尺碼，以便更好地服務女性購物者
• 在全球女裝市場取得成功的策略
• 全球女裝市場:全球市場規模(～2028年)
• 全球女裝市場(2018年·2023年·2028年)
• 全球女裝的市場金額(2018年～2028年)
• 全球女裝市場:各產品區隔(2018年·2023年·2028年)
• 全球女裝市場:價格不同定位(2018年·2023年·2028年)
• 全球服飾市場:小各部門(2018年·2023年·2028年)
• 全球女裝市場:流通管道的業績(～2028年)
• 全球女裝線上市場(2018年～2028年)
• 全球女裝市場，各流通管道的成長(2018年～2028年)
• 全球女裝市場:流通管道各市場佔有率(2018年·2023年·2028年)
• 全球女裝市場:地區的業績(2028年)
• 全球女裝市場:各地區(2018年·2023年·2028年)
• 前十名的女裝市場(金額)(2018年·2023年·2024年·2028年)
• 前十名的女裝市場:預測不同成長(2023年～2028年)
• 消費者見解
• 誰購買女裝以及他們購買什麼？
• 購買的促進因素
• 刺激購買的東西
• 流行的偏好和態度
• 與永續性倫理的疑慮
• 競爭情形:市場佔有率和品牌簡介
• 前十名的女裝品牌:市場佔有率(2022年～2024年)
• 前十名品牌:勝者和敗者預測
• 關注品牌:Shein
• 關注品牌:Zara
• 關注品牌:Mango
• 關注品牌:Victoria's Secret and Alo Yoga
• 值得注意的品牌
• 調查手法
• 諮詢方式

This report offers an analysis of both the historic and forecast data of the global womenswear market through to 2028. It provides some analysis of the key trends along with sales and growth across different regions and product categories. It also provide the compettitve landscape withing the global womenswear market, with top brands' market shares and key brand profiles.

The global womenswear market grew by 4.2% to $758.3 billion in 2023, despite inflation prompting consumers to cut back on non-essential spending. The category outpaced menswear and childrenswear, as women remained more willing to invest in changing fashion trends. Asia-Pacific is expected to remain the largest region in the womenswear market out to 2028, with its share growing by 1.6 percentage points to 39.1%, with a robust five-year CAGR of 3.4%. Shein continues to dominate the womenswear market, with a forecast market share of 2.2% in 2024, as it kept outperforming thanks to its immense product offering and value prices.

Scope

• Growth in the womenswear market was subdued in 2024 due to economic struggles in major markets.
• Despite softening inflation, women have spent cautiously in 2024, leading to more muted growth.
• The mass market will be increasingly squeezed as polarization occurs with consumers trading up for better value for money or down for affordability.
• Online penetration will continue to grow out to 2028, thanks to the channel's superior range and convenience.

Reasons to Buy

• Gain a comprehensive view of the Global Womenswear Market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand in the global womenswear market
• Investigate key trends within the global womenswear market
• Understand who the main competitors are in the market, complete with market shares.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

• Global Womenswear Market Drivers
• Global Womenswear Market Inhibitors
• Key Trends in the Global Womenswear Market
• Global Womenswear Market Drivers
• Global Womenswear Market Inhibitors
• Key Trend: New disruptors change the fast fashion landscape
• Key Trend: Sustained demand for athleisure to support sportswear outperformance
• Key Trend: Brands must improve fit and sizing to better serve female shoppers
• Strategies for Success in the Global Womenswear Market
• The Global Womenswear Market: Global Market Size to 2028
• Global Womenswear Market, 2018, 2023 & 2028
• Global Womenswear Market Value, 2018-2028
• Global Womenswear Market by Product Segment, 2018, 2023 & 2028
• Global Womenswear Market by Price Positioning, 2018, 2023 & 2028
• Global Clothing Market by Subsector, 2018, 2023 & 2028
• The Global Womenswear Market: Channel Performance to 2028
• Global Womenswear Online Market, 2018-2028
• Global Womenswear Market by Channel Growth, 2018-2028
• Global Womenswear Market by Channel Share, 2018, 2023 & 2028
• The Global Womenswear Market: Regional Performance to 2028
• Global Womenswear Market by Region, 2018, 2023 & 2028
• Top 10 Womenswear Markets by Value, 2018, 2023, 2024 & 2028
• Top 10 Womenswear Markets by Forecast Growth, 2023-2028
• Consumer Insights
• Who Shops Womenswear & What They Purchase
• Purchase Drivers
• Purchase Inspirations
• Fashion Preferences & Attitudes
• Sustainability & Ethical Concerns
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Womenswear Brands: Market Shares 2022-2024
• Top 10 Brands: Winners & Losers Outlook
• Brands in Focus: Shein
• Brands in Focus: Zara
• Brands in Focus: Mango
• Brands in Focus: Victoria's Secret and Alo Yoga
• Brands to Watch
• Methodology
• Contact Us

List of Figures

• Global Womenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Womenswear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Womenswear Product Segments by Value ($ bn), 2018, 2023 & 2028 (1/2)
• Share of Global Womenswear Market by Price Positioning (%), 2018, 2023 & 2028
• Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028
• Global Womenswear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Womenswear Market, 2018-2028
• Channel Shares (%) within the Global Womenswear Market, 2018, 2023 & 2028
• Share of Global Womenswear Market by Region (%) 2018, 2023 & 2028
• Top 10 Global Womenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Womenswear Markets by Forecast CAGR (%) 2023-2028
• Womenswear shopper penetration by total and by demographic, and styles purchased by female shoppers
• Factors that influence females' clothing purchases
• What inspires female shoppers' apparel purchases
• Female shoppers' agreements with statements regarding fashion preferences and attitudes
• Female shoppers' agreements with statements regarding sustainability & ethical concerns
• Top 10 Womenswear Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts)
• Shein's Global Womenswear Market Share (%) 2019-2024
• Zara's Global Womenswear Market Share (%) 2019-2024
• Mango's Global Womenswear Market Share (%) 2019-2024