市場調查報告書
商品編碼
1368685
水療市場 - 按服務類型(按摩療法、臉部護理、身體磨砂和裹敷、醫療和美容程序)、按水療類型、按客戶偏好、按年齡層、按最終用戶、全球預測,2023 - 2032 年Spa Market - By Service Type (Massage Therapies, Facial Treatments, Body Scrubs & Wraps, Medical & Cosmetic Procedures), By Spa Type, By Customer Preference, By Age Group, By End User, Global Forecast, 2023 - 2032 |
在健康旅遊日益普及的推動下,2023年至2032年全球水療市場規模的年複合成長率將達到11.5%。人們對整體健康和自我保健的日益關注導致水療訪問量激增,而政府對健康旅遊目的地的激勵和促銷進一步刺激了需求。
例如,2023 年 8 月,印度旅遊部宣布了一項廣泛的國家計劃,旨在促進印度的健康和醫療旅遊。該策略描繪了七個基本支柱,例如為印度打造健康天堂的獨特形象,加強醫療和健康旅遊的框架,以及透過建立線上醫療價值旅遊(MVT)入口網站促進數位化。消費者興趣的成長和政府舉措之間的協同作用為水療行業的發展創造了有利的環境,使其成為市場成長的重要推動力。
整個水療市場根據服務類型、水療類型、客戶偏好、年齡層、最終用戶和地區進行分類。
到 2032 年,目的地水療產業將錄得可觀的估值。目的地水療中心因其提供身臨其境的健康體驗的獨特能力而受到很高的需求。這些靜養場所讓您遠離日常壓力,在風景如畫的地點將放鬆、健身和恢復活力融為一體。客人們被這個擺脫日常生活束縛、專注於自我照顧和個人成長的機會所吸引。隨著人們優先考慮健康,目的地水療中心已成為備受追捧的整體健康和放鬆目的地,從而使其受歡迎程度飆升。
到 2032 年,女性細分市場可能會主導水療市場的最終用途格局。水療中心提供放鬆和自我照顧的綠洲,讓您擺脫日常生活的需求。女性通常傾向於滋養和照顧體驗,其中包括按摩、臉部護理和身體護理。這些場所也迎合社交聯繫,使水療成為與朋友和家人建立聯繫的有吸引力的選擇。整體健康方法進一步增強了它們的吸引力。
由於多種因素的綜合作用,歐洲水療行業正在經歷強勁成長。人們對健康和福祉的日益關注,加上可支配收入的增加,導致消費者尋求整體放鬆和自我保健。歐洲水療中心通常在風景如畫的環境中提供傳統和創新的護理,對當地人和遊客都有吸引力。此外,政府支持的健康計劃和不斷發展的健康旅遊業也促進了水療產業在歐洲的擴張。
Global Spa Market size will exhibit 11.5% CAGR from 2023 to 2032, driven by the growing popularity of wellness tourism. The increasing focus on overall well-being and self-care has led to a surge in spa visits, while government incentives and promotions for wellness tourism destinations further stimulate demand.
For instance, in August 2023, the Indian Ministry of Tourism unveiled an extensive national plan geared toward advancing wellness and medical tourism in India. This strategy delineates seven fundamental pillars, such as creating a distinctive image for India as a wellness haven, enhancing the framework for medical and wellness tourism, and facilitating digitalization by establishing an online Medical Value Travel (MVT) portal. This synergy between growing consumer interest and government initiatives creates a favorable environment for the growth of the spa industry, making it a significant driver of market growth.
The overall spa market is categorized based on service type, spa type, customer preference, age group, end-user, and region.
The destination spa industry will record a sizeable valuation by 2032. Destination spas are in high demand due to their unique ability to offer immersive wellness experiences. These retreats provide a break from daily stress, combining relaxation, fitness, and rejuvenation in picturesque locations. Guests are drawn to the opportunity to disconnect from their routines, focusing on self-care and personal growth. As individuals prioritize well-being, destination spas have become sought-after destinations for holistic health and relaxation, contributing to their surging popularity.
The women segment could dominate the end-use landscape of the spa market by 2032. Spas offer an oasis of relaxation and self-care, providing an escape from the demands of daily life. Women often gravitate towards nurturing and pampering experiences, which can include massages, facials, and body treatments. These establishments also cater to social bonding, making spa visits an attractive option for bonding with friends and family. The holistic approach to wellness further enhances their appeal.
Europe spa industry is experiencing robust growth due to a combination of factors. A rising focus on health and well-being, coupled with increasing disposable income, has led consumers to seek holistic relaxation and self-care. European spas often offer traditional and innovative treatments in picturesque settings, appealing to both locals and tourists. Moreover, government-backed wellness initiatives and a growing wellness tourism sector contribute to the spa industry's expansion in Europe.