市場調查報告書
商品編碼
1368713
品牌學名藥市場 - 按藥物類別(抗高血壓、荷爾蒙、抗代謝物)、應用(腫瘤、心血管疾病)、給藥途徑(口服、外用)、配銷通路(醫院藥房)、全球預測,2023 - 2032 年Branded Generics Market - By Drug Class (Anti-hypertensive, Hormones, Antimetabolites), Application (Oncology, Cardiovascular Diseases), Route of Administration (Oral, Topical), Distribution Channel (Hospital Pharmacy), Global Forecast, 2023 - 2032 |
全球品牌學名藥市場規模將在 2023 年至 2032 年間呈現顯著成長。旨在推廣學名藥的政府措施可以對市場產生刺激作用。 2023年9月,瑞士政府批准了《健康保險條例》、《醫療保健服務條例》和《藥品條例》的修改,計劃於2024年1月1日實施。這些修改旨在提高學名藥的成本— —與品牌同行相比,這種方法有效,同時也提高了患者選擇更昂貴的選擇的共同付款。這項策略性舉措旨在每年節省 2.5 億瑞士法郎,相當於 2.75 億美元。
透過鼓勵使用更實惠的學名藥替代品,政府政策創造了一個競爭環境,促使製藥公司在生產品牌學名藥方面進行創新。這種競爭可以帶來更廣泛的高品質、具有成本效益的品牌學名藥,透過增加藥品市場的選擇和潛在的更低價格使消費者受益。
整個品牌學名藥市場根據藥物類別、應用、給藥途徑、配銷通路和地區進行分類。
到 2032 年,心血管疾病領域可能會主導品牌學名藥行業的應用領域。患者和醫療保健專業人員通常更喜歡關鍵藥物的值得信賴的品牌,以確保可靠性和品質。此外,品牌學名藥可以提供滿足患者偏好和需求的特定配方或給藥方法。人們對心血管健康的認知不斷增強以及對有效、完善的治療方法的關注進一步推動了這種需求。
到 2032 年,外用品牌學名藥市場將呈現健康的成長速度。由於其有效性、可負擔性和熟悉度,外用品牌學名藥的銷售量正在上升。消費者信任知名品牌的皮膚和保健產品,使其成為首選。熱門品牌學名藥通常以較低的成本提供與品牌學名藥相同的品質和性能,吸引了注重成本的消費者。人們對皮膚健康的認知不斷增強,以及這些值得信賴的替代品的出現,促使它們在市場上越來越受歡迎。
由於幾個關鍵因素,歐洲品牌學名藥產業正在經歷強勁成長。歐洲消費者優先考慮品質並信任藥品的知名品牌,即使是非專利藥品。此外,該地區的醫療保健系統鼓勵使用具有成本效益的學名藥,這對患者和政府預算都有好處。監管框架還支持品牌學名藥的成長,為製藥公司提供這些值得信賴的替代品創造有利的環境。
Global Branded Generics Market size will exhibit an appreciable growth rate between 2023 and 2032. Government initiatives aimed at promoting generic products can have a stimulating effect on the market. In September 2023, the Swiss government approved changes to the Ordinance on Health Insurance, the Ordinance on Health Care Services, and the Ordinance on Medicinal Products, scheduled to be implemented on January 1, 2024. These revisions aim to make generic drugs more cost-effective compared to their brand-name counterparts while also raising patients' co-payments for selecting pricier options. This strategic move is designed to achieve annual savings of CHF 250 million, equivalent to $275 million.
By encouraging the use of more affordable generic alternatives, government policies create a competitive environment, prompting pharmaceutical companies to innovate in producing branded generic products. This competition can lead to a wider range of high-quality, cost-effective branded generics, benefiting consumers with increased choices and potentially lower prices in the pharmaceutical market.
The overall branded generics market is categorized based on drug class, application, route of administration, distribution channel, and region.
The cardiovascular disease segment could dominate the application landscape of the branded generics industry by 2032. Patients and healthcare professionals often prefer trusted brand names for critical medications, ensuring reliability and quality. Additionally, branded generics may offer specific formulations or delivery methods that cater to patient preferences and needs. This demand is further propelled by a growing awareness of cardiovascular health and a focus on effective, well-established treatments.
Topical branded generics market will demonstrate a healthy growth rate through 2032. Sales of topical branded generics are on the rise due to their effectiveness, affordability, and familiarity. Consumers trust well-known brand names for skin and healthcare products, making them a preferred choice. Topical branded generics often offer the same quality and performance as their brand-name counterparts at a lower cost, appealing to cost-conscious consumers. The increasing awareness of skin health and the availability of these trusted alternatives contribute to their growing popularity in the market.
Europe branded generics industry is experiencing robust growth due to several key factors. European consumers prioritize quality and trust established brand names for pharmaceuticals, even in generic forms. Additionally, healthcare systems in the region encourage the use of cost-effective generics, benefiting both patients and government budgets. Regulatory frameworks also support the growth of branded generics, creating a favorable environment for pharmaceutical companies to offer these trusted alternatives.