市場調查報告書
商品編碼
1433954
視訊切換器市場規模 - 按產品類型、最終用戶和預測,2024 年 - 2032 年Video Switcher Market Size - By Product Type, End User & Forecast, 2024 - 2032 |
在盛行的遠距工作趨勢的推動下,視訊切換器市場規模從 2024 年到 2032 年將以超過 6% 的CAGR成長。最近,隨著組織擴大採用分散式工作模式,對先進視訊切換器技術的需求顯著激增。遠距工作需要高效的視訊製作和直播功能,迫使企業投資多功能切換器以支援虛擬協作、演示和遠端活動。
視訊切換器在實現無縫轉換、內容整合和即時通訊方面發揮著至關重要的作用,以滿足遠端團隊不斷變化的需求。此外,主要市場參與者正在推出專為無縫虛擬通訊而客製化的具有增強功能的新一代切換器,進一步加速了產業擴張。例如,2023 年3 月,Panasonic Connect Co., Ltd. 開發了AV-HSW10,這是一款新型IP 相容小型直播切換台,可方便、高清地傳輸大學講座、企業網路研討會和其他各種現場活動。
整個產業分為產品類型、最終用戶和地區。
根據產品類型,混合視訊切換器市場將在 2023 年獲得顯著成長,預計到 2032 年將顯著成長。混合切換器結合了傳統基頻和基於 IP 的技術,代表了視訊製作的關鍵演變。這些切換器提供多功能性並與不斷發展的廣播基礎設施無縫整合,使廣播公司能夠逐漸過渡到 IP 工作流程。此外,IP 技術的日益普及以及對靈活、面向未來的解決方案日益成長的需求將推動該細分市場的成長。
就最終用戶而言,由於數位平台推動全球對新聞內容的需求不斷成長以及滿足現代新聞編輯室的要求,預計新聞製作領域的視訊切換器市場在 2024 年至 2032 年間將出現高需求。隨著媒體和廣播技術的不斷發展,多家新聞製作企業正在投資先進的視訊切換解決方案,以實現無縫直播。高效能視訊切換器增強了製作工作流程,實現動態內容演示、即時轉換和即時編輯,進一步促進該細分市場的成長。
從地區來看,在該地區蓬勃發展的媒體和娛樂產業的推動下,亞太地區視訊切換器產業預計到 2032 年將呈現強勁成長。此外,隨著不同平台對高品質視訊內容的需求不斷成長,亞太地區的廣播公司和內容創作者正在投資先進的視訊切換器技術。此外,數位廣播、直播和虛擬製作的快速採用正在促使一些行業參與者開發先進的視訊切換器,進一步增強產業前景。例如,2023年4月,中國新公司Cinetreak推出了第二款獨立視訊切換台Cinelive C1,配備方便的5.5吋液晶螢幕和功能,如直播、節目輸出外部錄製、色度鍵控、和遠端控制。
Video Switcher Market size is poised to expand at over 6% CAGR from 2024 to 2032 driven by the prevailing remote working trends. Of late, with organizations increasingly adopting decentralized work models, the demand for advanced video switcher technologies, is significantly surging. Remote working necessitates efficient video production and live streaming capabilities, compelling businesses to invest in versatile switchers to support virtual collaboration, presentations, and remote events.
Video switchers are playing a crucial role for enabling seamless transitions, content integration, and real-time communication for catering to the evolving needs of remote teams. Moreover, major market players are introducing new-generation switchers tailored for seamless virtual communication with enhanced features, further accelerating the industry expansion. For instance, in March 2023, Panasonic Connect Co., Ltd. developed the AV-HSW10, a new IP-compatible small live switcher for convenient, high-definition streaming of university lectures, corporate webinars, and other various live events.
The overall industry is segmented into product type, end-user, and region.
Based on product type, the hybrid video switchers market gained significant traction in 2023 and is expected to depict notable growth through 2032. Hybrid switchers, incorporating both traditional baseband and IP-based technologies, represent a pivotal evolution in video production. These switchers offer versatility and seamless integration with evolving broadcast infrastructures to enable broadcasters to transition gradually to IP workflows. Additionally, the increasing adoption of IP technologies and the growing need for flexible, future-proof solutions will fuel the segment growth.
In terms of end user, the video switcher market from the news production segment is projected to witness high demand between 2024 and 2032 owing to the rising global demand for news content fueled by digital platforms and the need to meet the requirements of modern newsrooms. With the continuous evolution of media and broadcasting technologies, several news production businesses are investing in advanced video-switching solutions for seamless live broadcasts. High-performance video switchers enhance the production workflow for enabling dynamic content presentation, live transitions, and real-time editing, further contributing to the segment growth.
Regionally, the Asia Pacific video switcher industry is set to exhibit robust growth through 2032 fueled by the burgeoning media and entertainment sector in the region. Additionally, with increasing demand for high-quality video content across diverse platforms, broadcasters and content creators in Asia Pacific are investing in advanced video switcher technologies. Moreover, the rapid adoption of digital broadcasting, live streaming, and virtual production is spurring several industry participants to develop advanced video switchers, further augmenting the industry outlook. For instance, in April 2023, Cinetreak, a new Chinese firm, launched its second standalone video switcher, the Cinelive C1, featuring convenient 5.5"LCD screen and functions, such as live streaming, external recording of the program output, chroma-keying, and remote control.