無線耳機市場 - 按類型（貼耳式、入耳式）、連接方式（藍牙、Wi-Fi、NFC）、電池壽命、應用、價格、配銷通路和預測，2024 - 2032 年

Wireless Earphone Market - By Type (On-ear, In-ear), By Connectivity (Bluetooth, Wi-Fi, NFC), By Battery Life, By Application, By Price, By Distribution Channel & Forecast, 2024 - 2032

出版日期: 2024年02月12日 | 出版商:

Global Market Insights Inc. | 英文 450 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在智慧型手機和其他攜帶式設備日益普及以及無線連接趨勢不斷上升的推動下，2024 年至 2032 年間，無線耳機市場規模的複合年成長率可能超過 11%。根據 GSM 協會的報告，到 2023 年，全球智慧型手機用戶數量約為 43 億。最近，消費者正在尋求無線耳機所提供的便利和自由，以享受音樂、打電話以及從事各種活動，而無需糾結電線的麻煩。此外，藍牙連接、降噪功能和電池壽命延長等技術進步也增強了無線耳機的吸引力，吸引了更廣泛的消費者群體。

隨著透過智慧型手機和其他裝置存取的數位內容越來越多，消費者也更喜歡透過無線耳機提供的高品質音訊體驗。此外，不斷變化的消費者生活方式趨勢，包括遠端工作和虛擬會議，正在推動對內建麥克風的無線耳機的需求，以促進清晰、不間斷的通訊。持續的產品創新、策略合作夥伴關係和積極的行銷活動將進一步推動市場成長。

無線耳機產業根據類型、連接性、電池壽命、應用、價格、配銷通路和地區進行細分。

從應用程式來看，由於音樂串流平台、播客和線上娛樂內容的日益普及，預計到 2032 年，音樂和娛樂領域的市場規模將以 10.9% 的速度成長。這些耳機提供的便利性和攜帶性使用戶可以隨時隨地欣賞自己喜愛的音樂、播客和影片，而不受有線連接的限制。此外，虛擬音樂會、直播活動和遊戲的成長趨勢正在推動對具有低延遲和沈浸式聲音功能的高效能無線耳機的需求。

電子商務領域的無線耳機產業預計將產生高收入，2024 年至 2032 年複合年成長率為 10.9%。這得歸功於無線耳機的廣泛普及，並為消費者提供了便捷且可訪問的購買管道。線上零售商提供多種無線耳機品牌和型號可供選擇，以滿足不同消費者的喜好和預算範圍。此外，電子商務平台提供的便捷的比較購物、用戶評論和無憂退貨政策增強了消費者的信心，促進了明智的購買決策，進一步推動了該細分市場的成長。

由於採用智慧型手機的高滲透率和精通技術的消費者基礎，2024年至2032年北美無線耳機產業規模的複合年成長率將達到10.9%。北美消費者重視無線耳機提供的便利性和移動性。此外，該地區領先的科技公司和創新新創公司的存在正在促進產品開發和市場競爭，推動無線耳機技術的進步。

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 12 章：公司簡介

Apple Inc.
Bose Corporation
Audeze LLC
Bose Corporation
House of Marley
Jabra
JAYS Headphones
Marshall Group
Master & Dynamic
Noise
Plantronics, Inc.
Samsung Electronics Co., Ltd.
Sennheiser Electronic
Skullcandy Inc.
Sonova
SONY Corporation

簡介目錄

Product Code: 8106

Wireless earphone market size is likely to register over 11% CAGR between 2024 to 2032, driven by the increasing adoption of smartphones and other portable devices, coupled with the rising trend of wireless connectivity. As per a GSM Association report, there were around 4.3 billion smartphone owners in 2023 across the globe. Lately, consumers are seeking the convenience and freedom offered by wireless earphones to enjoy music, make calls, and engage in various activities without the hassle of tangled wires. Additionally, technological advancements, such as Bluetooth connectivity, noise-canceling features, and improved battery life are enhancing the appeal of wireless earphones for attracting a broader consumer base.

With the increasing availability of digital content accessible through smartphones and other devices, consumers are also preferring the high-quality audio experiences delivered through wireless earphones. Moreover, the evolving consumer lifestyle trends, including remote work and virtual meetings are driving the demand for wireless earphones with built-in microphones for facilitating clear and uninterrupted communication. Continuous product innovations, strategic partnerships, and aggressive marketing campaigns will further propel the market growth.

The wireless earphone industry is segmented on the basis of type, connectivity, battery life, application, price, distribution channel, and region.

Based on application, the market size from the music & entertainment segment is anticipated to witness 10.9% growth rate through 2032, due to the increasing popularity of music streaming platforms, podcasts, and online entertainment content. The convenience and portability offered by these earphones allows users to enjoy their favorite music, podcasts, and videos on the go without the constraints of wired connections. Moreover, the growing trend of virtual concerts, live streaming events, and gaming is driving the demand for high-performance wireless earphones with low latency and immersive sound capabilities.

Wireless earphone industry from the E-commerce segment is estimated to generate high revenue, depicting 10.9% CAGR from 2024 to2032. This is backed by the widespread availability of wireless earphones and to offer consumers a convenient and accessible purchasing channel. Online retailers provide a wide selection of wireless earphone brands and models for catering to diverse consumer preferences and budget ranges. Moreover, the ease of comparison shopping, user reviews, and hassle-free return policies provided by e-commerce platforms enhances consumer confidence and facilitates informed purchase decisions, further fueling the segment growth.

North America wireless earphone industry size will witness 10.9% CAGR between 2024-2032, attributed to the high smartphone penetration rate and tech-savvy consumer base. North American consumers value the convenience and mobility offered by wireless earphones. Additionally, the presence of leading technology companies and innovative startups in the region is fostering product development and market competition, driving advancements in wireless earphone technology.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Wireless earphone industry 360 degree synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Technological overview
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type (USD Billion) (Thousand Units)

5.1 Key trends
5.2 On-ear
5.3 In-ear

Chapter 6 Market Estimates & Forecast, By Connectivity (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Bluetooth
6.3 Wi-Fi
6.4 NFC

Chapter 7 Market Estimates & Forecast, By Battery Life (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Up to 12 hours
7.3 12 to 24 hours
7.4 Above 24 hours

Chapter 8 Market Estimates & Forecast, By Application (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Music & entertainment
8.3 Gaming
8.4 Fitness & sports
8.5 Others (virtual meetings & communication)

Chapter 9 Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

9.1 Key trends
- 9.1.1 Low
- 9.1.2 Medium
- 9.1.3 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

10.1 Key trends
10.2 Online
- 10.2.1 Company websites
- 10.2.2 E-commerce
10.3 Offline
- 10.3.1 Supermarket/hypermarket
- 10.3.2 Specialty store
- 10.3.3 Others (mega retail store)

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

11.1 Key trends, by region
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Rest of Asia Pacific
11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.5.4 Rest of Latin America
11.6 MEA
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 South Africa
- 11.6.4 Rest of MEA