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市場調查報告書
商品編碼
1510430
投影映射市場 - 按產品（硬體、軟體）、按尺寸（2D、3D、4D）、按投射距離（短投射、標準投射）、按應用（活動、廣告和行銷、娛樂、大型場館）和預測， 2024 - 2032Projection Mapping Market - By Offerings (Hardware, Software), By Dimension (2D, 3D, 4D), By Throw Distance (Short Throw, Standard Throw), By Application (Events, Advertising and Marketing, Entertainment, Large Venue) & Forecast, 2024 - 2032 |
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由於對沉浸式體驗的需求不斷成長和持續的技術升級，全球投影映射市場從2024年到2032年將呈現23%的複合年成長率。隨著各行業尋求創新方式來吸引觀眾，投影映射提供了身臨其境的視覺敘事機會。技術進步，包括改進的投影機和測繪軟體，提高了投影測繪的品質和多功能性，吸引了娛樂、廣告和活動等領域的更多用戶。對沉浸式體驗和技術創新的需求將推動市場向前發展。
例如，2023年12月，ARway.ai推出了先進的人工智慧驅動的3D空間導航地圖，增強了空間意識並促進了大規模的沉浸式體驗。這項創新增強了空間意識，實現了大規模的沉浸式體驗，顯示投影映射裝置正在轉向更複雜、更有影響力的方向。透過利用人工智慧技術提高空間測繪精度和真實感，ARway.ai的發展擴大了投影映射應用的可能性，推動了全球投影映射行業的成長和創新。
投影映射市場根據產品、尺寸、投射距離、應用和區域進行分類。
受現場活動、主題樂園和音樂會廣泛使用的推動，到 2032 年，娛樂領域將顯著成長。投影映射透過將靜態表面轉變為動態的說故事畫布，增強了觀眾的身臨其境的體驗。隨著娛樂場所對迷人視覺體驗的需求不斷增加，投影映射技術為設計師和製作人提供了創造令人難忘的奇觀的機會，從而推動了該領域在市場上的主導地位。
由於其沉浸式和互動功能，4D 投影映射市場將在 2024 年至 2032 年間顯著擴張。透過在傳統 3D 映射中添加時間元素，4D 技術創造了動態視覺體驗，吸引了娛樂、廣告和活動等各個領域的觀眾。隨著組織擴大尋求創新方式來提高品牌知名度並與觀眾互動，4D 細分市場憑藉其能夠更深層次地吸引觀眾並創造難忘體驗的能力，將在投影映射行業中佔據主導地位。
由於該地區強勁的娛樂業和先進技術的廣泛採用，北美投影映射市場規模將從 2024 年到 2032 年以顯著的複合年成長率擴大。由於活動、主題樂園和廣告對沉浸式體驗的需求很高，北美推動了市場規模的擴張。此外，關鍵參與者的存在和對技術創新的大量投資將進一步鞏固其地位。作為市場收入的重要貢獻者，北美將在投影映射行業的成長和發展中發揮關鍵作用。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 供應商矩陣
- 利潤率分析
- 技術與創新格局
- 專利分析
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 在活動和娛樂中的使用不斷增加
- 增加在廣告和品牌推廣中的使用
- 對沉浸式體驗的需求不斷成長
- 3D 和互動技術的進步
- 城市美化與公共藝術
- 產業陷阱與挑戰
- 初始成本高
- 技術複雜性
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：依產品分類，2018-2032 年
- 主要趨勢
- 硬體
- 軟體
第 6 章：市場估計與預測：依維度，2018-2032
- 主要趨勢
- QR 圖
- 3D
- 4D
第 7 章：市場估計與預測：依投射距離，2018-2032 年
- 主要趨勢
- 短距離投擲
- 標準投擲
第 8 章：市場估計與預測：依應用分類，2018-2032
- 主要趨勢
- 活動
- 廣告與行銷
- 娛樂
- 場地大
- 其他
第 9 章：市場估計與預測：按地區，2018-2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
- MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分
第 10 章：公司簡介
- AV Stumpfl GmbH
- Barco NV
- BenQ America Corp.
- Christie Digital Systems USA, Inc
- Digital Projection Ltd
- Optoma Europe Ltd
- Panasonic Corporation
- Seiko Epson Corporation
- Sharp NEC Display Solutions
- Vivitek, Inc
- ViewSonic Corporation
- Infocus
- Sony Corporation
- Green Hippo Ltd.
- Pixel Rain Digital
Global Projection Mapping Market will exhibit a 23% CAGR from 2024 to 2032 due to the increasing demand for immersive experiences and continuous technological upgrades. As industries seek innovative ways to captivate audiences, projection mapping offers immersive visual storytelling opportunities. Technological advancements, including improved projectors and mapping software, enhance the quality and versatility of projection mapping, attracting more users across sectors such as entertainment, advertising, and events. This demand for immersive experiences and technological innovation will propel the market forward.
For instance, in December 2023, ARway.ai introduced advanced AI-driven 3D spatial navigation mapping, enhancing spatial awareness and facilitating immersive experiences on a large scale. This innovation enhances spatial awareness and enables immersive experiences on a large scale, indicating a shift towards more sophisticated and impactful projection mapping installations. By leveraging AI technology to improve spatial mapping accuracy and realism, ARway.ai's development expands the possibilities for projection mapping applications, driving growth and innovation in the global projection mapping industry.
The projection mapping market is classified based on offerings, dimension, throw distance, application, and region.
The entertainment segment will undergo a remarkable uptick by 2032, driven by its extensive use in live events, theme parks, and concerts. Projection mapping enhances the immersive experience for audiences by transforming static surfaces into dynamic storytelling canvases. With the increasing demand for captivating visual experiences in entertainment venues, projection mapping technologies offer creative opportunities for designers and producers to craft unforgettable spectacles, driving the segment's dominance in the market.
The projection mapping market from the 4D segment will witness a noteworthy expansion between 2024 and 2032, owing to its immersive and interactive capabilities. By adding the element of time to traditional 3D mapping, 4D technology creates dynamic visual experiences that captivate audiences in various sectors, including entertainment, advertising, and events. With its ability to engage viewers on a deeper level and create memorable experiences, the 4D segment will dominate the projection mapping industry as organizations increasingly seek innovative ways to enhance brand visibility and engage with their audiences.
North America projection mapping market size will expand at a notable CAGR from 2024 to 2032, attributed to the region's robust entertainment industry and widespread adoption of advanced technologies. With a high demand for immersive experiences in events, theme parks, and advertising, North America contributes to increased market size. Moreover, the presence of key players and substantial investments in technological innovation will further solidify its position. As a significant contributor to market revenue, North America will play a pivotal role in shaping the projection mapping industry's growth and development.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Vendor matrix
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Key news and initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Rising use in events and entertainment
- 3.8.1.2 Increased use in advertising and branding
- 3.8.1.3 Growing Demand for Immersive Experiences
- 3.8.1.4 Advances in 3D and Interactive Technologies
- 3.8.1.5 Urban Beautification and Public Art
- 3.8.2 Industry pitfalls & challenges
- 3.8.2.1 High initial costs
- 3.8.2.2 Technical complexities
- 3.8.1 Growth drivers
- 3.9 Growth potential analysis
- 3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
- 3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Offering, 2018-2032 (USD Million)
- 5.1 Key trends
- 5.2 Hardware
- 5.3 Software
Chapter 6 Market Estimates & Forecast, By Dimension, 2018-2032 (USD Million)
- 6.1 Key trends
- 6.2 2D
- 6.3 3D
- 6.4 4D
Chapter 7 Market Estimates & Forecast, By Throw Distance, 2018-2032 (USD Million)
- 7.1 Key trends
- 7.2 Short throw
- 7.3 Standard throw
Chapter 8 Market Estimates & Forecast, By Application, 2018-2032 (USD Million)
- 8.1 Key trends
- 8.2 Events
- 8.3 Advertising and marketing
- 8.4 Entertainment
- 8.5 Large venue
- 8.6 Others
Chapter 9 Market Estimates & Forecast, By Region, 2018-2032 (USD Million)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
- 9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles
- 10.1 AV Stumpfl GmbH
- 10.2 Barco NV
- 10.3 BenQ America Corp.
- 10.4 Christie Digital Systems USA, Inc
- 10.5 Digital Projection Ltd
- 10.6 Optoma Europe Ltd
- 10.7 Panasonic Corporation
- 10.8 Seiko Epson Corporation
- 10.9 Sharp NEC Display Solutions
- 10.10 Vivitek, Inc
- 10.11 ViewSonic Corporation
- 10.12 Infocus
- 10.13 Sony Corporation
- 10.14 Green Hippo Ltd.
- 10.15 Pixel Rain Digital
