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市場調查報告書
商品編碼
1516029

泳裝市場 - 按產品類型（一件式泳衣、兩件式泳衣、泳褲、比基尼等）、按材料（聚酯/尼龍、氨綸、其他）、按最終用戶（男士、女士、兒童）、按配銷通路（離線、線上），2024 - 2032 年預測

Swimwear Market - By Product Type (One-piece Swimsuit, Two-piece Swimsuit, Swimming Trunks, Bikini, Others), By Material (Polyester/Nylon, Spandex, Others), By End User (Men, Women, Kids), By Distribution Channel (Offline, Online), Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在消費者生活方式改變和可支配收入增加的推動下，泳裝市場在 2024 年至 2032 年期間將以 5.1% 的複合年成長率成長。

社群媒體影響者的影響力成為市場的重要成長動力。根據數位行銷研究所的數據，60% 的店內購物者在購物過程中受到社群媒體或部落格的影響。隨著 Instagram、Facebook 和 TikTok 等社群媒體平台的廣泛使用，影響者在塑造消費者偏好和趨勢方面擁有相當大的影響力。與流行影響者的認可和合作不僅可以提高品牌知名度，還可以為泳裝產品注入理想的價值。

透過在異國情調的地點或休閒活動中展示時尚泳裝設計，有影響力的人創造了一種令人嚮往的生活方式，與他們的追隨者產生共鳴，從而推動了對特色產品的需求。此外，用戶生成的內容和影響者的認可提供了社會證明，培養了消費者之間的信任和信譽。因此，品牌策略性地利用影響力合作夥伴關係來擴大影響力，與目標受眾互動，並推動競爭激烈的泳裝市場的銷售成長。

泳裝產業根據產品類型、材料、最終用戶、配銷通路和地區進行分類。

到 2032 年，連身泳衣市場將在多功能設計和優美廓形的推動下顯著擴張。與傳統比基尼相比，連身泳衣具有更大的覆蓋範圍和支撐力，使其成為追求時尚和舒適的消費者的有吸引力的選擇。此外，收腹控制面板、可調節肩帶和無縫結構等創新功能的結合增強了連身泳衣對不同人群（包括所有年齡和體型的女性）的吸引力。此外，時尚界對身體積極性和包容性的日益接受正在推動對連身泳衣的需求，因為它們迎合了更廣泛的體型和尺寸。

由於永續環保材料在環保消費者中的受歡迎程度，其泳裝市場佔有率將在 2024 年至 2032 年期間穩步成長。泳裝製造商正在利用再生尼龍、有機棉和再生聚酯等布料來實現永續發展目標並減少對環境的影響。此外，氯丁橡膠和氨綸混紡等高性能材料的使用增強了泳衣的耐用性和靈活性，滿足活躍游泳者和水上運動愛好者的需求。此外，泳裝品牌對企業社會責任 (CSR) 的日益關注正在推動永續材料的採用。

受可支配收入增加、時尚偏好變化以及海灘旅遊興趣日益成長的推動，亞太地區泳裝行業將在 2032 年獲得可觀的估值。在電子商務平台的激增、零售基礎設施的擴大以及人們對水上活動的認知不斷提高的推動下，中國、日本、澳洲和韓國等國家的泳裝消費正在強勁成長。此外，流行文化、名人代言和社交媒體平台的影響正在塑造消費者的觀念並推動該地區對時尚泳裝的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 技術進步分析
  • 監管環境
  • 衝擊力
    • 成長動力
      • 時尚潮流
      • 社群媒體和名人的影響
      • 旅遊業不斷發展
    • 產業陷阱與挑戰
      • 季節性需求
      • 價格敏感度
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
    • 首選價格範圍
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032 年，

  • 主要趨勢
  • 連身泳衣
  • 兩件式泳衣
  • 泳褲
  • 比基尼
  • 其他

第 6 章：市場估計與預測：按材料分類，2021 - 2032 年，

  • 主要趨勢
  • 聚酯纖維/尼龍
  • 氨綸
  • 其他

第 7 章：市場估計與預測：按最終用戶，2021 - 2032 年，

  • 主要趨勢
  • 男士
  • 女性
  • 孩子們

第 8 章：市場估計與預測：按配銷通路，2021 - 2032 年，

  • 主要趨勢
  • 離線
  • 線上

第 9 章：市場估計與預測：按地區，2021 - 2032 年，

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 馬來西亞
    • 印尼
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • MEA 的其餘部分

第 10 章：公司簡介

1 阿迪達斯公司

2 美國服飾公司

3 Arena SpA（伯克希爾哈撒韋公司）

4 拉霍亞集團

5 LVMH 酩悅軒尼詩路易威登

6 瑪麗西亞有限責任公司

7 耐吉公司

8 彭特蘭集團

9 彭特蘭集團

10 佩里‧埃利斯國際

11PVH公司

12 奎克銀公司

13 Swimwear Anywhere Inc.（TYR Sports Inc.）

14 Tennor Holding BV（拉佩拉）

15 TJ 游泳

簡介目錄
Product Code: 8771

The Swimwear Market will grow at a CAGR of 5.1% during 2024-2032, driven by changing consumer lifestyles and increasing disposable incomes.

The influence of social media influencers stands out as a significant growth driver for the market. According to the Digital Marketing Institute, 60% of in-store shoppers are influenced by social media or blogs during their shopping journey. With the widespread use of social media platforms like Instagram, Facebook, and TikTok, influencers wield considerable power in shaping consumer preferences and trends. Endorsements and collaborations with popular influencers not only amplify brand visibility but also instill aspirational value in swimwear products.

By showcasing stylish swimwear designs in exotic locations or during leisure activities, influencers create an aspirational lifestyle that resonates with their followers, driving demand for the featured products. Moreover, user-generated content and influencer endorsements provide social proof, fostering trust and credibility among consumers. As a result, brands strategically leverage influencer partnerships to expand their reach, engage with target audiences, and drive sales growth in the competitive swimwear market.

The Swimwear industry is classified based on product type, material, end-user, distribution channel, and region.

The One-piece swimsuits segment will exhibit notable expansion through 2032, driven by their versatile designs and flattering silhouettes. One-piece swimsuits offer greater coverage and support than traditional bikinis, making them an appealing choice for consumers seeking both style and comfort. Furthermore, the incorporation of innovative features such as tummy control panels, adjustable straps, and seamless construction enhances the appeal of one-piece swimsuits across diverse demographic segments, including women of all ages and body types. Moreover, the growing acceptance of body positivity and inclusivity in fashion is fueling the demand for one-piece swimsuits, as they cater to a wider range of body shapes and sizes.

The swimwear market share from the sustainable and eco-friendly materials segment will grow steadily over 2024-2032, owing to its popularity among environmentally conscious consumers. Fabrics, such as recycled nylon, organic cotton, and regenerated polyester, are being utilized by swimwear manufacturers to align with sustainability goals and reduce their environmental footprint. Moreover, the use of high-performance materials such as neoprene and spandex blends enhances the durability and flexibility of swimwear, catering to the demands of active swimmers and water sports enthusiasts. Furthermore, the increasing focus on corporate social responsibility (CSR) among swimwear brands is driving the adoption of sustainable materials.

Asia Pacific Swimwear industry will garner a decent valuation by 2032, driven by rising disposable incomes, changing fashion preferences, and a growing interest in beach tourism. Countries such as China, Japan, Australia, and South Korea are witnessing robust growth in swimwear consumption, fueled by the proliferation of e-commerce platforms, expanding retail infrastructure, and increasing awareness about water-based activities. Additionally, the influence of popular culture, celebrity endorsements, and social media platforms is shaping consumer perceptions and driving demand for trendy swimwear in the region.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Technology advancement analysis
  • 3.3 Regulatory landscape
  • 3.4 Impact forces
    • 3.4.1 Growth drivers
      • 3.4.1.1 Fashion trends
      • 3.4.1.2 Influence of social media and celebrities
      • 3.4.1.3 Growing tourism industry
    • 3.4.2 Industry pitfalls & challenges
      • 3.4.2.1 Seasonal demand
      • 3.4.2.2 Price sensitivity
  • 3.5 Consumer buying behavior analysis
    • 3.5.1 Demographic trends
    • 3.5.2 Factors affecting buying decision
    • 3.5.3 Consumer product adoption
    • 3.5.4 Preferred distribution channel
    • 3.5.5 Preferred price range
  • 3.6 Growth potential analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share, 2023
  • 4.3 Competitive analysis of major market players, 2023
  • 4.4 Competitive positioning matrix, 2023
  • 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion; Million Units)

  • 5.1 Key trends
  • 5.2 One-Piece swimsuit
  • 5.3 Two-Piece swimsuit
  • 5.4 Swimming trunks
  • 5.5 Bikini
  • 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2032, (USD Billion; Million Units)

  • 6.1 Key trends
  • 6.2 Polyester/Nylon
  • 6.3 Spandex
  • 6.4 Others

Chapter 7 Market Estimates & Forecast, By End User, 2021 - 2032, (USD Billion; Million Units)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

  • 8.1 Key trends
  • 8.2 Offline
  • 8.3 Online

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Malaysia
    • 9.4.7 Indonesia
    • 9.4.8 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

1 Adidas AG

2 American Apparel Inc.

3 Arena SpA (Berkshire Hathaway)

4 La Jolla Group

5 LVMH Moet Hennessy Louis Vuitton

6 Marysia LLC

7 Nike Inc.

8 Pentland Group

9 Pentland Group PLC

10 Perry Ellis International

11 PVH Corp.

12 Quiksilver Inc.

13 Swimwear Anywhere Inc. (TYR Sports Inc.)

14 Tennor Holding BV (La Perla)

15 TJ Swim