寵物服裝市場 - 按產品類型（外套和夾克、毛衣和帽衫、襯衫和上衣、連身裙和裙子、其他）、按寵物類型（狗、貓、其他）、按配銷通路（線下、線上）、 2024 年預測 - 2032

預計從 2024 年到 2032 年，寵物服裝市場規模將以 5.3% 的複合年成長率擴大。社群媒體和名人文化的影響力也正在推動寵物時尚並引導消費者興趣的增加。

根據美國寵物產品協會 2023-2024 年全國寵物主人調查，目前美國有 8,690 萬家庭擁有寵物。寵物收養率的不斷上升推動了產品需求。材料技術和設計創新的顯著進步進一步增強了寵物服裝的功能性和美觀性。人們對寵物健康和保健意識的不斷提高也推動了對適合各種天氣條件和活動的專用服裝的需求。

寵物服裝產業分為產品類型、寵物類型、配銷通路和地區。

根據產品類型，由於對功能性和時尚寵物服裝的需求不斷增加，特別是在寒冷的季節，毛衣和連帽衫細分市場的市場規模預計將在 2024 年至 2032 年間顯著成長。寵物主人正在尋求溫暖舒適的選擇，以保護他們的寵物免受寒冷，同時保持時尚的外觀。毛衣和連帽衫提供多種設計、顏色和尺碼，也迎合了不同消費者的喜好，進一步推動了該細分市場的成長。

就寵物類型而言，由於養貓趨勢的上升和人性化導致寵物服裝支出增加，預計到 2032 年，貓細分市場的寵物服裝行業將以可觀的速度成長。貓主人正在尋找既舒適又時尚的服裝選擇，為他們的貓科動物伴侶提供舒適度和時尚感。以貓穿著時尚服裝為主題的社交媒體平台的流行也影響著消費者的行為，推動了對專門為貓量身定做的各種服裝選擇的需求。

從地區來看，由於寵物擁有率不斷上升，特別是在城市地區，預計到 2032 年，歐洲寵物服裝產業將佔據相當大的佔有率。高擁有率導致對寵物配件（包括服裝）的需求增加。寵物人性化趨勢的不斷發展也鼓勵主人為寵物打扮以時尚和保護為目的。社群媒體對穿著時尚服裝展示寵物的影響力正在推動區域市場的成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 技術進步分析
• 監管環境
• 衝擊力
  • 成長動力
    • 寵物人性化
    • 社群媒體影響力
    • 提高對寵物健康和舒適度的認知
  • 產業陷阱與挑戰
    • 季節性需求
    • 目標受眾有限
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032 年，

• 主要趨勢
• 外套和夾克
• 毛衣和連帽衫
• 襯衫和上衣
• 洋裝和半身裙
• 其他

第 6 章：市場估計與預測：按寵物類型，2021 - 2032 年，

• 主要趨勢
• 小狗
• 貓
• 其他

第 7 章：市場估計與預測：按配銷通路，2021 - 2032 年，

• 主要趨勢
• 離線
  • 寵物店/專賣店
  • 超級市場和大賣場
  • 其他
• 線上

第 8 章：市場估計與預測：按地區，2021 - 2032 年，

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 9 章：公司簡介

• Fabdog
• Foggy Mountain Dog Coats
• Hurtta
• Kurgo
• LAZYBONEZZ
• Mungo & Maud
• Muttluks
• Pawz
• Pet Life
• Petco
• PetSmart
• RC Pet Products
• Ruby Rufus
• Ruffwear
• Ultra Paws

Pet Clothing Market size is projected to expand at 5.3% CAGR from 2024 to 2032. The increasing pet ownership and humanization of pets is leading to the greater demand for clothing as a means of expression and protection. The influence of social media and celebrity culture is also promoting pet fashion and steering increasing consumer interest.

As per the 2023-2024 American Pet Products Association's National Pet Owners Survey, 86.9 million households in the U.S. currently own a pet. This increasing rate of pet adoption is fueling the product demand. Significant advancements in material technology and design innovations are further enhancing the functionality and aesthetics of pet clothing. The rising awareness of pet health and wellness is also driving the need for specialized clothing for various weather conditions and activities.

The pet clothing industry is bifurcated into product type, pet type, distribution channel, and region.

Based on product type, the market size from the sweaters & hoodies segment is estimated to rise at notable rate between 2024 and 2032, due to the increasing demand for functional and stylish apparel for pets, particularly during colder seasons. Pet owners are seeking warm and comfortable options to protect their pets from the cold while maintaining a fashionable look. The availability of a wide range of designs, colors, and sizes in sweaters and hoodies also caters to diverse consumer preferences, further fueling the segment growth.

In terms of pet type, the pet clothing industry from the cat segment is anticipated to grow at commendable rate through 2032, driven by the rising trend of cat ownership and humanization leading to increased spending on pet apparel. Cat owners are seeking clothing options that provide both comfort and style for their feline companions. The popularity of social media platforms featuring cats in fashionable outfits is also influencing consumer behavior, pushing the demand for a variety of clothing options tailored specifically for cats.

Regionally, the Europe pet clothing industry is projected to account for sizable share by 2032, due to rising pet ownership rates, particularly in urban areas. This high ownership rate is leading to the higher demand for pet accessories, including clothing. The growing trend of humanization of pets is also encouraging owners to dress their pets for style and protection. The influence of social media for showcasing pets in fashionable outfits is boosting the regional market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Technology advancement analysis
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Humanization of pet
    • 3.4.1.2 Social media influence
    • 3.4.1.3 Increased awareness of pet health and comfort
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Seasonal demand
    • 3.4.2.2 Limited target audience
• 3.5 Consumer buying behavior analysis
  • 3.5.1 Demographic trends
  • 3.5.2 Factors affecting buying decision
  • 3.5.3 Consumer product adoption
  • 3.5.4 Preferred distribution channel
  • 3.5.5 Preferred price range
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Coats & jackets
• 5.3 Sweaters & hoodies
• 5.4 Shirts & tops
• 5.5 Dresses & skirts
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Pet Type, 2021 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 Dogs
• 6.3 Cats
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Offline
  • 7.2.1 Pet stores/ specialty stores
  • 7.2.2 Supermarkets and hypermarkets
  • 7.2.3 Others
• 7.3 Online

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Malaysia
  • 8.4.7 Indonesia
  • 8.4.8 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Fabdog
• 9.2 Foggy Mountain Dog Coats
• 9.3 Hurtta
• 9.4 Kurgo
• 9.5 LAZYBONEZZ
• 9.6 Mungo & Maud
• 9.7 Muttluks
• 9.8 Pawz
• 9.9 Pet Life
• 9.10 Petco
• 9.11 PetSmart
• 9.12 RC Pet Products
• 9.13 Ruby Rufus
• 9.14 Ruffwear
• 9.15 Ultra Paws