禮品卡市場 - 按類型（閉迴路禮品卡、開迴路禮品卡）、按配銷通路（在線、離線）、按形式（虛擬、實體）、按充值能力、按應用、按最終用戶和預測, 2024 - 2032

由於對個人化和可客製化禮品卡選項的需求不斷成長，以及禮品卡在酒店和旅遊業中的使用不斷增加，2024 年至 2032 年間，全球禮品卡市場規模將實現 20% 的複合年成長率。消費者正在尋求獨特且量身定做的禮品解決方案，而個人化禮品卡可以提供這種解決方案，而酒店和旅遊業則利用禮品卡提供靈活且難忘的體驗。這一趨勢透過迎合不斷變化的消費者偏好並將禮品卡整合到不同的服務領域來促進市場擴張，從而增強其吸引力和實用性。

例如，2023 年 7 月，泛亞洲豪華餐廳 Muddler 推出了數位禮品卡，讓食客可以贈送餐廳的餐點。這些禮品卡僅在線提供，可透過 The Muddler 網站購買。這一發展凸顯了人們對數位禮品解決方案的日益偏愛，提高了消費者的便利性並擴大了市場範圍。這一趨勢也強調了無縫、技術驅動的體驗在滿足不斷變化的消費者偏好方面的重要性。

禮品卡產業根據類型、配銷通路、形式、儲值能力、應用、最終用戶和地區進行細分。

不可充值禮品卡細分市場將在2024 年至2032 年期間大幅成長，這得益於消費者對一次性預充值卡的偏好，這些卡提供簡單、安全的禮品解決方案，且無需複雜的可儲值選項。不可充值禮品卡由於其易用性以及在各種零售和線上平台上的廣泛接受度而越來越受歡迎。隨著越來越多的消費者尋求無憂的禮品選擇，對不可充值禮品卡的需求將會激增，從而大大促進市場擴張。

到 2032 年，酒店和旅遊業將取得顯著成長，因為它對尋求靈活、方便的禮品選擇的消費者的吸引力不斷增強。隨著旅遊和休閒活動的回升，禮品卡擴大用於酒店、航空公司和旅遊服務，成為傳統禮品的有吸引力的替代品。該細分市場受益於體驗式禮品的上升趨勢以及數位禮品卡與預訂系統的整合，提高了客戶參與度並推動了可觀的市場成長。

由於經濟快速成長、數位支付採用率不斷提高以及消費者基礎不斷擴大，亞太地區禮品卡市場將在 2024 年至 2032 年實現適度的複合年成長率。該地區不斷壯大的中產階級，加上零售基礎設施的增強和電子商務的成長，推動了對禮品卡的高需求。此外，行動支付解決方案的普及和對數位交易日益成長的偏好進一步推動了這一趨勢。亞太地區動態的市場格局和消費趨勢使其成為禮品卡產業整體成長的顯著貢獻者。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商矩陣
• 利潤率分析
• 技術與創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 數位支付的技術進步
    • 電子商務和線上購物趨勢不斷上升
    • 個性化和可自訂的禮物選項
    • 全球擴張與跨國禮品
    • 企業採用和員工激勵
  • 產業陷阱與挑戰
    • 數位禮品卡交易中的詐欺和安全問題
    • 監管合規性和市場分散
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 閉迴路禮品卡
• 開迴路禮品卡

第 6 章：市場估計與預測：依配銷通路分類，2021 - 2032 年

• 主要趨勢
• 線上
• 離線

第 7 章：市場估計與預測：按表格，2021 - 2032

• 主要趨勢
• 虛擬的
• 身體的

第 8 章：市場估計與預測：按重新加載能力分類，2021 - 2032 年

• 主要趨勢
• 不可儲值的禮品卡
  • 零售禮品卡
  • 促銷卡
  • 獎勵卡
• 可儲值禮品卡
  • 通用可充值卡 (GPR)
  • 公司/名片
  • 青少年和學生卡

第 9 章：市場估計與預測：依應用分類，2021 - 2032

• 主要趨勢
• 個人理財
• 行銷和促銷
  • 電子商務
  • 時尚與生活風格
  • 雜貨店和超市
  • 遊戲和娛樂
  • 線上串流
• 飯店及旅遊
  • 餐飲及餐廳
  • 觀光及飯店
  • 水療與保健
• 教育
• 非營利和慈善機構
• 其他應用

第 10 章：市場估計與預測：按最終用戶分類，2021 - 2032 年

• 主要趨勢
• 零售消費者
• 法人機構

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 12 章：公司簡介

• Amazon.com Inc.
• American Express Company
• Apple Inc.
• Best Buy Co., Inc.
• Blackhawk Network
• CVS Health Corporation
• Deluxe Card Services
• eBay Inc.
• Fiserv, Inc.
• Givex Corporation
• Harmony Gifts
• Home Depot, Inc.
• InComm Payment LLC
• Lowe's Companies, Inc.
• Mastercard Incorporated
• PayPal, Inc
• Paytronic System, Inc
• Pine Labs Pvt.
• Premier Gift Cards
• Qwikcilver Solutions Pvt Ltd
• Spectrum Rewards
• Starbucks Corporation
• Target Corporation
• Visa Inc.
• Walmart Inc.

Global Gift Cards Market size will capture a 20% CAGR between 2024 and 2032, driven by the increasing demand for personalized and customizable gift card options, coupled with the growing use of gift cards in the hospitality and travel industries. Consumers are seeking unique and tailored gifting solutions, which personalized gift cards provide, while the hospitality and travel sectors leverage gift cards to offer flexible and memorable experiences. This trend boosts market expansion by catering to evolving consumer preferences and integrating gift cards into diverse service areas, enhancing their appeal and utility.

For instance, in July 2023, the Muddler, a luxury pan-Asian restaurant, introduced a digital gift card allowing diners to gift meals from the restaurant. Available exclusively online, the gift cards can be purchased through The Muddler's website. This development highlights the increasing preference for digital gift solutions, enhancing convenience for consumers and expanding market reach. This trend also underscores the importance of seamless, tech-driven experiences in catering to evolving consumer preferences.

The gift cards industry is segmented based on type, distribution channel, form, ability to reload, application, end-user, and region.

The non-reloadable gift cards segment will witness substantial growth throughout 2024-2032, fueled by consumer preference for single-use, preloaded cards that offer a simple and secure gifting solution without the complexity of reloadable options. Non-reloadable gift cards are increasingly popular due to their ease of use and wide acceptance across various retail and online platforms. As more consumers seek hassle-free gifting options, the demand for non-reloadable gift cards will surge, contributing significantly to market expansion.

The hospitality & travel segment will amass remarkable gains by 2032, owing to its growing appeal among consumers seeking flexible and convenient gifting options. With the rebound in travel and leisure activities, gift cards are increasingly used for hotels, airlines, and travel services, offering an attractive alternative to traditional gifts. This segment benefits from the rising trend of experiential gifts and the integration of digital gift cards into booking systems, enhancing customer engagement and driving considerable market growth.

Asia Pacific gift cards market will achieve a moderate CAGR from 2024 to 2032 due to its rapidly growing economy, increasing digital payment adoption, and expanding consumer base. The region's burgeoning middle class, coupled with enhanced retail infrastructure and e-commerce growth, drives high demand for gift cards. Additionally, the proliferation of mobile payment solutions and the rising preference for digital transactions further contribute to this trend. Asia Pacific's dynamic market landscape and consumer trends position it as a notable contributor to the overall growth of the gift cards industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Technological advancements in digital payments
    • 3.8.1.2 Rising e-commerce and online shopping trends
    • 3.8.1.3 Personalized and customizable gifting options
    • 3.8.1.4 Global expansion and cross-border gifting
    • 3.8.1.5 Corporate adoption and employee incentives
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Fraud and security concerns in digital gift card transactions
    • 3.8.2.2 Regulatory compliance and market fragmentation
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032 (USD Billion)

• 5.1 Key trends
• 5.2 Closed-loop gift cards
• 5.3 Open-loop gift cards

Chapter 6 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032 (USD Billion)

• 6.1 Key trends
• 6.2 Online
• 6.3 Offline

Chapter 7 Market Estimates & Forecast, By Form, 2021 - 2032 (USD Billion)

• 7.1 Key trends
• 7.2 Virtual
• 7.3 Physical

Chapter 8 Market Estimates & Forecast, By Ability to Reload, 2021 - 2032 (USD Billion)

• 8.1 Key trends
• 8.2 Non-reloadable gift cards
  • 8.2.1 Retail gift cards
  • 8.2.2 Promotional cards
  • 8.2.3 Incentive cards
• 8.3 Reloadable gift cards
  • 8.3.1 General purpose reloadable cards (GPR)
  • 8.3.2 Corporate/business cards
  • 8.3.3 Teen and student cards

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032 (USD Billion)

• 9.1 Key trends
• 9.2 Personal finance
• 9.3 Marketing & promotions
  • 9.3.1 E-commerce
  • 9.3.2 Fashion & lifestyle
  • 9.3.3 Grocery & supermarket
  • 9.3.4 Gaming & entertainment
  • 9.3.5 Online streaming
• 9.4 Hospitality & travel
  • 9.4.1 Dining & restaurant
  • 9.4.2 Travel & hotel
  • 9.4.3 Spa & wellness
• 9.5 Education
• 9.6 Non-profit & charity
• 9.7 Other applications

Chapter 10 Market Estimates & Forecast, By End User, 2021 - 2032 (USD Billion)

• 10.1 Key trends
• 10.2 Retail consumers
• 10.3 Corporate institutions

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Amazon.com Inc.
• 12.2 American Express Company
• 12.3 Apple Inc.
• 12.4 Best Buy Co., Inc.
• 12.5 Blackhawk Network
• 12.6 CVS Health Corporation
• 12.7 Deluxe Card Services
• 12.8 eBay Inc.
• 12.9 Fiserv, Inc.
• 12.10 Givex Corporation
• 12.11 Harmony Gifts
• 12.12 Home Depot, Inc.
• 12.13 InComm Payment LLC
• 12.14 Lowe's Companies, Inc.
• 12.15 Mastercard Incorporated
• 12.16 PayPal, Inc
• 12.17 Paytronic System, Inc
• 12.18 Pine Labs Pvt.
• 12.19 Premier Gift Cards
• 12.20 Qwikcilver Solutions Pvt Ltd
• 12.21 Spectrum Rewards
• 12.22 Starbucks Corporation
• 12.23 Target Corporation
• 12.24 Visa Inc.
• 12.25 Walmart Inc.