洗衣機清潔劑市場 - 按類型（泡沫、液體、粉末、片劑、條狀等）、按功能（抗菌、抗菌、其他）、按價格範圍、按最終用途、按配銷通路和預測， 2024 - 2032

在人們越來越重視維持電器衛生和營運效率的推動下，2024 年至 2032 年，全球洗衣機清潔劑市場預計將呈現 6.2% 的強勁年複合成長率(CAGR)。隨著消費者對清潔高效能電器重要性的認知不斷增強，尤其是在住宅環境中，對有效洗衣機清潔劑的需求不斷增加。清潔配方的進步和各行業採用的增加進一步支持了這個市場的擴張。

整個洗衣機清潔劑產業根據類型、功能、價格範圍、最終用途、配銷通路和地區進行分類。

在預測期內，液體細分市場將主導洗衣機清潔劑市場。液體清潔劑因其易於使用和卓越的清潔功效而受到青睞。它們能夠滲透洗衣機內難以到達的區域，確保徹底清除殘留物和堆積物，從而促進最佳的電器性能和使用壽命。液體清潔劑的便利性和有效性，加上其不斷成長的可用性，預計將推動其強大的市場佔有率。隨著消費者越來越重視家電維護，對洗衣液清潔劑的需求必將大幅成長。

預計商業領域將在 2024 年至 2032 年期間顯著成長。企業和商業機構擴大投資於清潔解決方案，以確保洗衣機的效率和使用壽命。自助洗衣店和酒店業等商業實體需要專門的清潔產品來管理高頻使用並保持設備性能。商業環境中對有效和高效清潔解決方案的需求不斷成長，預計將推動對洗衣機清潔劑的需求，特別是那些為高容量和高使用率環境量身定做的清潔劑。

預計歐洲洗衣機清潔劑市場在預測期內將顯著成長。該地區完善的基礎設施，加上嚴格的法規和消費者對家電維護的高度認知，促進了對洗衣機清潔劑的強勁需求。歐洲對環境永續性和產品安全的重視進一步支持了市場的擴張。此外，主要市場參與者的存在和清潔技術的不斷創新推動了歐洲洗衣機清潔劑市場的成長，確保了有效且環保的解決方案的可用性。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 成分分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 提高消費者意識
    • 技術進步
    • 不斷成長的洗衣機市場
    • 不斷成長的商業部門
  • 產業陷阱與挑戰
    • 消費者對產品功效的看法
    • 環境問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

• 主要趨勢
• 泡棉
• 液體
• 粉末
• 藥片
• 酒吧
• 其他（膠囊、濕紙巾等）

第 6 章：市場估計與預測：按功能分類，2021-2032 年

• 主要趨勢
• 抗菌
• 抗菌
• 其他（無殘留、無條紋等）

第 7 章：市場估計與預測：依價格範圍，2021-2032

• 主要趨勢
• 低的
• 中
• 高的

第 8 章：市場估計與預測：依最終用途，2021-2032 年

• 主要趨勢
• 個人
• 商業的

第 9 章：市場估計與預測：按配銷通路，2021-2032

• 主要趨勢
• 線上
• 離線

第 10 章：市場估計與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • MEA 的其餘部分

第 11 章：公司簡介

• Amway
• Bosch Home Appliances
• Church & Dwight Co., Inc.
• Diversey
• Electrolux
• Henkel
• Kao Corporation
• LG Electronics
• Miele
• Procter & Gamble
• Reckitt Benckiser
• S.C. Johnson & Son
• Samsung Electronics
• Siemens
• Whirlpool Corporation

Global Washing Machine Cleaner Market is poised to exhibit a robust 6.2% compound annual growth rate (CAGR) from 2024 to 2032, propelled by the rising emphasis on maintaining appliance hygiene and operational efficiency. With the growing consumer awareness about the importance of clean and efficient appliances, particularly in residential settings, the demand for effective washing machine cleaners is on the rise. This market expansion is further supported by advancements in cleaner formulations and increased adoption across various sectors.

The overall Washing Machine Cleaner Industry is categorized based on Type, Function, Price Range, End-use, Distribution Channel, and Region.

The Liquid segment will dominate the washing machine cleaner market over the forecast period. Liquid cleaners are favored for their ease of application and superior cleaning efficacy. Their ability to penetrate hard-to-reach areas within washing machines ensures thorough removal of residues and buildup, promoting optimal appliance performance and longevity. The convenience and effectiveness of liquid cleaners, coupled with their growing availability, are expected to drive their strong market presence. As consumers increasingly prioritize appliance maintenance, the demand for liquid washing machine cleaners is set to grow substantially.

The Commercial segment is anticipated to experience notable growth throughout 2024-2032. Businesses and commercial establishments are increasingly investing in cleaning solutions to ensure the efficiency and longevity of their washing machines. Commercial entities, such as laundromats and hospitality businesses, require specialized cleaning products to manage high-frequency usage and maintain equipment performance. The increasing need for effective and efficient cleaning solutions in commercial settings is expected to drive the demand for washing machine cleaners, particularly those tailored for high-capacity and high-usage environments.

Europe washing machine cleaner market is projected to witness significant growth during the forecast period. The region's well-established infrastructure, coupled with stringent regulations and a high level of consumer awareness regarding appliance maintenance, contributes to the strong demand for washing machine cleaners. Europe's emphasis on environmental sustainability and product safety further supports the market's expansion. Additionally, the presence of key market players and the continuous innovation in cleaning technologies drive the growth of the washing machine cleaner market in Europe, ensuring the availability of effective and Eco-friendly solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry360°synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Ingredient analysis
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increasing consumer awareness
    • 3.7.1.2 Advancements in technology
    • 3.7.1.3 Growing washing machine market
    • 3.7.1.4 Growing commercial sector
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Consumer perception on product effectiveness
    • 3.7.2.2 Environmental concerns
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million) (Million Units)

• 5.1 Key trends
• 5.2 Foam
• 5.3 Liquid
• 5.4 Powder
• 5.5 Tablet
• 5.6 Bar
• 5.7 Others (Capsule, Wipes, etc.)

Chapter 6 Market Estimates & Forecast, By Function, 2021-2032 (USD Million) (Million Units)

• 6.1 Key trends
• 6.2 Anti-bacterial
• 6.3 Anti-microbial
• 6.4 Others (Residue free, Streak Free, etc.)

Chapter 7 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Million) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Mid
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Million) (Million Units)

• 8.1 Key trends
• 8.2 Individual
• 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Million Units)

• 9.1 Key trends
• 9.2 Online
• 9.3 Offline

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Amway
• 11.2 Bosch Home Appliances
• 11.3 Church & Dwight Co., Inc.
• 11.4 Diversey
• 11.5 Electrolux
• 11.6 Henkel
• 11.7 Kao Corporation
• 11.8 LG Electronics
• 11.9 Miele
• 11.10 Procter & Gamble
• 11.11 Reckitt Benckiser
• 11.12 S.C. Johnson & Son
• 11.13 Samsung Electronics
• 11.14 Siemens
• 11.15 Whirlpool Corporation