市場調查報告書
商品編碼
1536068
植物奶市場規模 - 按來源(大豆、杏仁、燕麥、米、椰子)、配銷通路(主流商店、專賣店)、配方(不加糖和加糖)、包裝(紙箱包裝、瓶子、袋)和預測,2024年 - 2032Plant Milk Market Size - By Source (Soy, Almond, Oat, Rice, Coconut), Distribution channel (Mainstream Stores, Specialty Stores), Formulation (Unsweetened & Sweetened), Packaging (Carton Packaging, Bottles, Pouches) & Forecast, 2024 - 2032 |
在健康意識增強的推動下,2024年至2032年全球植物乳市場複合年成長率將超過11.6%。隨著人們意識到植物性飲食對健康的好處,例如降低膽固醇水平和降低慢性病的風險,他們開始選擇植物奶而不是傳統乳製品。人們對植物奶營養優勢(包括其改善整體健康的潛力)的認知不斷加深,推動了這一轉變。在此背景下,2024年1月,Oatly在美國推出了兩種新的燕麥奶品種:0克糖不加糖燕麥奶和配方極簡的超級基礎燕麥奶。這兩種產品都旨在增強各種用途,同時保持 Oatly 的標誌性口味和品質。
整個植物奶市場根據來源、配銷通路、配方、包裝和地區進行分類。
由於其誘人的口味和多種用途,杏仁奶細分市場到 2032 年將實現顯著的複合年成長率。杏仁奶熱量低,通常富含維生素和礦物質,這使其成為注重健康的消費者的有吸引力的選擇。其堅果味和奶油質地在各種食譜和飲料中都很受歡迎。消費者對永續農業實踐的認知不斷提高,因為與其他植物性選擇相比,杏仁需要的水更少,符合環保消費者的偏好,正在推動該細分市場的成長。
由於這些零售商專注於利基和高品質產品,到 2032 年,專賣店細分市場將佔據相當大的植物奶市場佔有率。專賣店通常提供精選的植物奶,具有獨特的口味、有機選擇和手工品牌,吸引挑剔的消費者。這些商店迎合注重健康和環保意識的購物者,尋求優質或創新的植物奶選擇。此外,專賣店經常提供詳細的產品資訊和個人化的客戶服務,為想要探索多樣化和高品質產品的人增強購物體驗。
在文化轉變和監管支持的推動下,歐洲植物奶市場在預測期內將呈現出值得稱讚的複合年成長率。由於動物福利和環境永續性意識的增強,歐洲消費者擴大接受植物性飲食。此外,還有支持植物性產品的政府政策和補貼。純素食和素食生活方式的興起,加上創新的植物奶選擇和有利的標籤法規,提高了消費者的興趣。此外,植物性咖啡館和餐廳的激增,增強了植物奶的可及性和吸引力,將促進區域市場的成長。
Global Plant Milk Market will record over 11.6% CAGR from 2024 to 2032, boosted by amplifying health consciousness. As people become aware of the health benefits linked to plant-based diets, such as lower cholesterol levels and a reduced risk of chronic diseases, they are opting for plant milk over traditional dairy. This shift is fueled by growing knowledge of the nutritional advantages of plant milk, including its potential to improve overall well-being. Against this backdrop, in January 2024, Oatly launched two new oat milk varieties in the US: Unsweetened Oatmilk with 0g sugar and Super Basic Oatmilk with a minimalist recipe. Both products aim to enhance various uses while maintaining Oatly's signature taste and quality.
The overall plant milk market is categorized based on source, distribution channel, formulation, packaging, and region.
The almond milk segment will register a notable CAGR through 2032, owing to its appealing taste and versatile uses. Almond milk is low in calories and often enriched with vitamins and minerals, making it an attractive option for health-conscious consumers. Its nutty flavor and creamy texture are popular in various recipes and beverages. The increased consumer awareness of sustainable farming practices, as almonds require less water compared to other plant-based options, aligning with Eco-friendly consumer preferences, is driving the segment growth.
The specialty stores segment will clutch a considerable plant milk market share by 2032, due to these retailers' focus on niche and high-quality products. Specialty stores often offer a curated selection of plant milks with unique flavors, organic options, and artisanal brands that appeal to discerning consumers. These stores cater to health-focused and environmentally-conscious shoppers who seek out premium or innovative plant milk options. Additionally, specialty stores frequently provide detailed product information and personalized customer service, enhancing the shopping experience for those looking to explore diverse and high-quality products.
Europe plant milk market will exhibit a commendable CAGR during the forecast period, driven by cultural shifts and regulatory support. European consumers are increasingly embracing plant-based diets due to heightened awareness of animal welfare and environmental sustainability. Additionally, there are government policies and subsidies that support plant-based products. The rise in vegan and vegetarian lifestyles, coupled with innovative plant milk options and favorable labeling regulations, boosts consumer interest. Further, a proliferation of plant-based cafes and restaurants, enhancing the accessibility and appeal of plant milk, will augment the regional market growth.