市場調查報告書
商品編碼
1544552
旅遊零售市場、機會、成長動力、產業趨勢分析與預測,2024-2032Travel Retail Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
在奢侈品需求不斷成長、產品供應擴大以及對主要旅遊中心的戰略投資的推動下,全球旅遊零售市場將於 2024 年至 2032 年間實現超過 12% 的複合年成長率。例如,2024 年 8 月,干邑品牌 Hine 與英國代理商 SipWell Brands 簽訂了獨家全球旅遊零售分銷協議。
旅遊零售包括在機場、火車站和其他中轉站向旅客銷售的各種商品,已成為品牌吸引高消費消費者註意力的重要管道。據世界旅遊組織稱,到 2030 年,國際遊客人數可能會達到 18 億人次。隨著全球旅遊業持續復甦和擴張,旅遊零售市場將持續成長。
整個旅遊零售業根據產品、產業、配銷通路、最終用戶和地區進行分類。
葡萄酒和烈酒細分市場從2024年到2032年將實現令人稱讚的複合年成長率,為市場擴張做出重大貢獻。由於消費者尋求傳統零售通路通常無法獲得的高品質、獨家產品,該產品類別已成為旅遊零售業成長的關鍵驅動力。由於旅客可支配收入的增加以及旅行期間購買奢侈品的誘惑,對優質葡萄酒、稀有威士忌和限量版烈酒的需求激增。在人流量大的地區策略性地佈局免稅店可以提高這些產品的可見度和可及性,進一步推動細分市場的成長。
2024年至2032年,火車站配銷通路將顯著成長,反映出旅遊零售向不同中轉站的擴張。隨著基礎設施的發展和高鐵網路在全球範圍內的擴張,火車站正成為旅遊零售日益重要的地點。這些交通樞紐為吸引越來越多的旅客提供了獨特的機會,特別是在鐵路旅行為流行交通方式的地區。火車站奢華購物體驗的整合,加上旅途中購物的便利性,正在推動這項配銷通路對旅遊零售產品的需求。
在該地區作為領先旅遊目的地的地位及其完善的旅遊基礎設施的推動下,歐洲旅遊零售市場將於 2024 年至 2032 年大幅擴張。歐洲廣泛的機場、火車站和渡輪碼頭網路為旅遊零售市場的成長提供了堅實的基礎。該地區專注於透過奢華購物和獨家產品來提升旅行體驗,吸引了國內外遊客。此外,對旅遊中心的擴張和現代化的策略性投資正在為品牌接觸更廣泛的受眾創造新的機會。隨著歐洲繼續吸引多元化和富裕的旅行者群體,對旅遊零售產品的需求將會上升,從而促進市場成長。
Global Travel Retail Market will achieve over 12% CAGR between 2024 and 2032, driven by the growing demand for luxury goods, the expansion of product offerings, and strategic investments in key travel hubs. For instance, in August 2024, Cognac house Hine entered into an exclusive global travel retail distribution agreement with the UK agency SipWell Brands.
Travel retail, encompassing a wide range of goods sold to travelers in airports, railway stations, and other transit points, has become a vital channel for brands aiming to capture the attention of high-spending consumers. According to the World Tourism Organization, international tourist arrivals could reach 1.8 billion by 2030. The market is witnessing a significant expansion, particularly in categories like wines and spirits, where consumers are increasingly seeking premium and exclusive products. As the global travel industry continues to recover and expand, the travel retail market will record sustained growth.
The overall Travel Retail Industry is classified based on the product, sector, distribution channel, end-user, and region.
The wines and spirits segment will register a commendable CAGR from 2024 to 2032, significantly contributing to the market expansion. This product category has become a key driver of growth within travel retail as consumers seek high-quality, exclusive offerings that are often unavailable in traditional retail channels. The demand for premium wines, rare whiskies, and limited-edition spirits has surged, driven by the rising disposable income of travelers and the allure of purchasing luxury items during travel. The strategic placement of duty-free shops in high-traffic areas enhances the visibility and accessibility of these products, further fueling segment growth.
The railway station distribution channel will witness appreciable growth from 2024 to 2032, reflecting the expansion of travel retail into diverse transit points. As infrastructure developments and high-speed rail networks expand globally, railway stations are becoming increasingly important locations for travel retail. These transit hubs offer a unique opportunity to capture a growing segment of travelers, particularly in regions where rail travel is a popular mode of transportation. The integration of luxury shopping experiences in railway stations, combined with the convenience of shopping while on the go, is driving the demand for travel retail products in this distribution channel.
Europe travel retail market will expand substantially from 2024 to 2032, driven by the region's status as a leading tourist destination and its well-established travel infrastructure. Europe's extensive network of airports, railway stations, and ferry terminals provides a robust foundation for the growth of the travel retail market. The region's focus on enhancing the travel experience through luxury shopping and exclusive product offerings is attracting both domestic and international travelers. Additionally, strategic investments in expanding and modernizing travel hubs are creating new opportunities for brands to reach a wider audience. As Europe continues to attract a diverse and affluent traveler base, the demand for travel retail products will rise, contributing to market growth.