展覽市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Exhibition Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月02日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

由於綠色實踐的持續實施，展覽市場規模在 2024 年至 2032 年間複合年成長率將超過 7%。例如，2023 年 9 月，阿卜杜勒阿齊茲國王世界文化中心推出了新的當代藝術展覽“淨零”，以提高人們對永續發展的認知。

針對特定行業或興趣的專業和利基展覽的激增，有助於透過量身定做的內容和交流機會來迎合更集中的觀眾。擴大採用資料分析來衡量活動績效、與會者參與度和投資回報率，以幫助組織者和參展商做出明智的決策，這也將有利於市場成長。

展覽業按類型、企業規模、行業和地區進行細分。

按類型分類，到 2032 年，藝術和文化展覽領域的行業價值將實現豐厚的成長。這些展覽也充當教育平台，提供有關不同文化、藝術技巧、歷史背景和社會問題的學習體驗。

就產業而言，汽車領域的展覽市場規模將在2024-2032年大幅擴張。這可以歸因於越來越多的參與者、參展商和贊助商願意投資展示他們的產品和服務。車展和貿易展覽會等汽車展覽已成為製造商展示新車型、技術和創新的主要平台。電動車 (EV)、自動駕駛和互聯等汽車技術的進步進一步創造了對專業展覽和貿易展覽的需求，促進了該細分市場的成長。

由於政府透過基礎設施發展、資金和政策措施提供的大力支持，亞太地區展覽業的佔有率將在 2032 年之前擴大。隨著越來越重視減少浪費，亞太地區的展覽組織者正在採用環保做法，例如在展位上使用永續材料，以盡量減少活動對環境的影響。為滿足特定行業或興趣而對利基和專業展覽的需求不斷成長也將推動區域市場的成長。

產業生態系統分析
供應商格局
- 場地供應商
- 活動主辦單位
- 技術提供者
- 展覽服務商
- 最終用戶
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 全球化增加跨境業務互動
  - 增強的數位和虛擬活動功能
  - 促進業務關係和夥伴關係
  - 為主辦城市和當地企業帶來經濟效益
  - 創新展示推動產業趨勢與發展
- 產業陷阱與挑戰
  - 地緣政治緊張局勢導致出席人數減少的風險
  - 容易受到經濟衰退和衰退的影響
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

主要趨勢
貿易展覽
消費者秀
藝術與文化展覽
其他

第 6 章：市場估計與預測：按企業規模分類，2021 - 2032 年

主要趨勢
大型企業
中小企業

第 7 章：市場估計與預測：按產業分類，2021 - 2032 年

主要趨勢
科技
汽車
衛生保健
消費品
其他

第 8 章：市場估計與預測：按地區分類，2021 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 西班牙
- 義大利
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 9 章：公司簡介

Clarion Events
Comexposium
Easyfairs
Emerald Expositions
Fiera Milano
GL Events
Informa Markets
ITE Group (now Hyve Group)
Koelnmesse
Mack Brooks Exhibitions
MCH Group AG
Messe Dusseldorf
Messe Frankfurt
Messe Munchen
Reed Exhibitions
RX Japan (formerly Reed Exhibitions Japan)
Tarsus Group
UBM (United Business Media)
Viparis
VNU Exhibitions Asia

簡介目錄

Product Code: 10095

Exhibition Market size will record over 7% CAGR between 2024 and 2032, on account of the growing implementation of green practices. For instance, in September 2023, the King Abdulaziz Center for World Culture introduced Net Zero, its new contemporary art exhibition to build awareness around sustainability.

The surge in specialized and niche exhibitions targeting specific industries or interests is helping to cater to a more focused audience with tailored content and networking opportunities. The increasing adoption of data analytics to measure event performance, attendee engagement, and ROI for helping organizers and exhibitors make informed decisions will also favor market growth.

The exhibition industry is segmented into type, enterprise size, industry, and region.

By type, the industry value from the art and culture exhibitions segment will witness a lucrative growth rate through 2032. Art and culture exhibitions offer opportunities for people to engage with diverse artistic expressions, heritage, and history to foster cultural appreciation and understanding. These exhibitions also serve as educational platforms for offering learning experiences about different cultures, artistic techniques, historical contexts, and social issues.

With respect to industry, the exhibition market size from the automotive segment will showcase considerable expansion over 2024-2032. This can be attributed to the increasing number of participants, exhibitors, and sponsors willing to invest in showcasing their products and services. Automotive exhibitions, such as auto shows and trade fairs, have gained ground as major platforms for manufacturers to unveil new models, technologies, and innovations. Advances in automotive technology, such as electric vehicles (EVs), autonomous driving, and connectivity are further creating the demand for specialized exhibitions and trade shows, adding to the segment growth.

Asia Pacific exhibition industry share will expand through 2032 due to the surging government support through infrastructure development, funding, and policy initiatives. With growing emphasis on reducing waste, exhibition organizers across APAC are adopting eco-friendly practices, such as using sustainable materials for booths to minimize the environmental impact of events. The rising demand for niche and specialized exhibitions to cater to specific industries or interests will also boost the regional market growth.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Venue providers
- 3.2.2 Event organizers
- 3.2.3 Technology providers
- 3.2.4 Exhibition service providers
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Globalization increasing cross-border business interactions
  - 3.8.1.2 Enhanced digital and virtual event capabilities
  - 3.8.1.3 Facilitating business relationships and partnerships
  - 3.8.1.4 Economic benefits for host cities and local businesses
  - 3.8.1.5 Innovation showcases driving industry trends and developments
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Risk of reduced attendance due to geopolitical tensions
  - 3.8.2.2 Vulnerability to economic downturns and recessions
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 ($Bn, No of Visitors)

5.1 Key trends
5.2 Trade shows
5.3 Consumer shows
5.4 Art and culture exhibitions
5.5 Others

Chapter 6 Market Estimates and Forecast, By Enterprise Size, 2021 - 2032 ($Bn, No of Visitors)

6.1 Key trends
6.2 Large enterprise
6.3 SMEs

Chapter 7 Market Estimates and Forecast, By Industry, 2021 - 2032 ($Bn, No of Visitors)

7.1 Key trends
7.2 Technology
7.3 Automotive
7.4 Healthcare
7.5 Consumer goods
7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, No of Visitors)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Russia
- 8.3.7 Nordics
- 8.3.8 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Southeast Asia
- 8.4.7 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia
- 8.6.4 Rest of MEA