市場調查報告書
商品編碼
1544706
沐浴炸彈市場、機會、成長動力、產業趨勢分析與預測,2024-2032Bath Bomb Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
由於新型、獨特的沐浴炸彈配方的推出,以及對天然和有機產品的需求不斷成長,2024年至2032年全球沐浴炸彈市場規模的複合年成長率將超過5.8%。創新的沐浴炸彈設計以新穎的成分和個性化的體驗吸引消費者的興趣並在市場上創造差異化。
此外,向天然和有機產品的轉變與消費者對更健康、環保的選擇的日益偏好相一致。這種對創造力和天然成分的雙重重視增強了市場吸引力並推動了持續成長。
2024 年 4 月,Lush 推出了 29 款新型沐浴炸彈和 Bath Bot,這是一種防水設備,可透過身臨其境的色彩和 180 度聲音增強沐浴體驗。透過將感官刺激與高科技功能結合,公司可以引領新趨勢並提高消費者期望,從而有可能推動沐浴炸彈品牌之間的競爭和創新。
沐浴炸彈產業根據類型、材料、包裝尺寸、年齡層、香味、應用、價格、配銷通路和地區進行分類。
由於花卉具有持久的吸引力和多功能性,到 2032 年,花卉市場將顯著成長。玫瑰、薰衣草和茉莉等花香能帶來舒緩而奢華的沐浴體驗,吸引了許多尋求放鬆和照顧的消費者。天然和手工沐浴產品的日益成長趨勢進一步推動了花香沐浴炸彈的流行。此外,花卉細分市場受益於消費者對視覺吸引力和芳香沐浴產品的強烈偏好,確保了其龐大的市場佔有率。
到 2032 年,在其提供的有形購物體驗的推動下,線下通路細分市場將大幅成長。消費者通常更喜歡在購買前看到、觸摸和聞聞沐浴炸彈,這使得專賣店、百貨公司和藥局等實體店非常受歡迎。此外,線下通路提供個人化的客戶服務和即時的產品供應,從而增強了購買體驗。沐浴炸彈在實體店的強勢存在及其有效的店內促銷有助於該細分市場的領先市場地位。
由於該地區消費者對個人護理和健康產品的興趣不斷成長,亞太地區的沐浴炸彈市場將在 2024 年至 2032 年間顯著擴張。快速的城市化、可支配收入的增加以及奢侈品和自我照顧習慣的日益普及推動了對沐浴炸彈的需求。此外,獨特和異國情調的香水的流行,加上韓國和日本等國家美容趨勢的影響,進一步推動了市場的成長。不斷擴大的零售基礎設施和多樣化的消費者基礎使亞太地區成為全球沐浴炸彈產業前景的重要貢獻者。
Global Bath Bomb Market size will register over 5.8% CAGR from 2024 to 2032, owing to the launch of new and unique bath bomb formulations, coupled with the growing demand for natural and organic products. Innovative bath bomb designs featuring novel ingredients and personalized experiences capture consumer interest and create differentiation in the market.
Moreover, the shift towards natural and organic products aligns with increasing consumer preference for healthier, environmentally friendly options. This dual emphasis on creativity and natural ingredients enhances market appeal and fuels continued growth.
In April 2024, Lush introduced 29 new bath bombs and a Bath Bot, a waterproof device that enhances the bathing experience with immersive color and 180-degree sound. By combining sensory stimulation with high-tech features, companies can set new trends and raise consumer expectations, potentially driving competition and innovation among bath bomb brands.
The bath bomb industry is classified based on type, material, packaging size, age group, fragrance, application, price, distribution channel, and region.
The floral segment will undergo a significant uptick through 2032 due to its enduring appeal and versatility. Floral fragrances, such as rose, lavender, and jasmine, offer a soothing and luxurious bathing experience, appealing to a wide range of consumers seeking relaxation and pampering. The growing trend towards natural and artisanal bath products further boosts the popularity of floral-scented bath bombs. Also, the floral segment benefits from strong consumer preferences for visually appealing and aromatic bath products, ensuring its substantial market share.
The offline channel segment will see a considerable surge by 2032, driven by the tangible shopping experience it offers. Consumers often prefer to see, touch, and smell bath bombs before purchasing, making physical stores like specialty shops, department stores, and pharmacies highly popular. Besides, offline channels provide personalized customer service and immediate product availability, which enhances the buying experience. The strong presence of bath bombs in brick-and-mortar stores and their effective in-store promotions contribute to the segment's leading market position.
Asia Pacific bath bomb market will capture a remarkable expansion between 2024 and 2032, fueled by the region's growing consumer interest in personal care and wellness products. Rapid urbanization, rising disposable incomes, and increasing adoption of luxury and self-care routines drive demand for bath bombs. Furthermore, the popularity of unique and exotic fragrances, combined with the influence of beauty trends from countries like South Korea and Japan, further boosts market growth. The expanding retail infrastructure and diverse consumer base make APAC a notable contributor to the global bath bomb industry outlook.