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市場調查報告書
商品編碼
1544809

擦拭巾市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在擦拭巾配方創新以及對環保、可生物分解和無塑膠選項不斷成長的需求的推動下，2024 年至 2032 年間，全球擦拭巾市場將以 5.5% 的複合年成長率成長。消費者越來越優先考慮將高效能與環境責任結合的產品。配方技術的進步使濕紙巾不僅在清潔和消毒方面表現出色，而且符合永續發展目標。隨著環境問題的加劇，轉向可生物分解和無塑膠濕紙巾凸顯了消費者選擇更環保、更認真的更廣泛趨勢。

例如，2024 年 7 月，藝康推出了 Disinfectant 1 Wipe，標誌著一款完全不含塑膠、易於分解的消毒濕紙巾首次亮相，並已在 EPA 註冊。這款濕紙巾可在一分鐘內實現有效的醫院級消毒。這項創新凸顯了消費者和監管機構對永續、無塑膠產品日益成長的需求，這些產品不會影響醫院級消毒等高性能基準。這樣的推出不僅迎合了具有環保意識的消費者，而且開創了行業先例，有可能引導市場提高功效和永續性標準。

擦拭巾行業根據類型、應用、材料、可用性、價格範圍、配銷通路和地區對其產品進行分類。

在人們對店內購物和產品獲取即時性的普遍偏好的推動下，線下通路領域預計在 2024 年至 2032 年間出現顯著成長。無論是在超市、便利商店還是專賣店，購物者都喜歡在購買前檢查濕紙巾的觸覺體驗。這些實體零售商不僅提供多樣化的選擇，而且還透過面對面客戶服務的優勢來滿足即時需求。這種動態強化了線下通路在濕紙巾市場的主導地位。

到 2032 年，由於材料固有的柔軟性、吸水性和低過敏性特性，棉花市場將迎來大幅繁榮，使其成為多種應用的首選。棉質濕紙巾以其親膚觸感和清潔功效而聞名，因其可生物分解性和永續性而引起了具有生態意識的消費者的共鳴。此外，棉花的適應性涵蓋從臉部到家用的廣泛擦拭巾，鞏固了其卓越的市場地位。

從2024年到2032年，在快速城市化、可支配收入增加和衛生意識增強的推動下，亞太地區濕紙巾產業有望顯著成長。由於對高效清潔解決方案的日益青睞以及個人護理和家庭清潔產品消費的增加，該地區不斷擴大的零售網路擴大了對濕巾的需求。鑑於亞太地區多樣化的消費格局和不斷變化的生活方式趨勢，它成為全球濕紙巾領域的關鍵參與者。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 原料分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 快速的城市化和生活方式的改變
      • 不斷成長的酒店業
      • 提高消費者的衛生意識
      • 增加可支配收入
    • 產業陷阱與挑戰
      • 市場飽和，競爭激烈
      • 原物料價格波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

  • 主要趨勢
  • 濕紙巾
  • 乾濕紙巾

第 6 章：市場估計與預測：按應用分類，2021-2032 年

  • 主要趨勢
  • 個人護理
    • 嬰兒濕紙巾
    • 清潔濕紙巾
    • 個人衛生
    • 寵物護理濕紙巾
  • 居家及居家清潔
    • 廚房濕紙巾
    • 浴室濕紙巾
    • 餐飲服務濕紙巾
  • 工業擦拭巾

第 7 章：市場估計與預測：按材料分類，2021-2032 年

  • 主要趨勢
  • 棉布
  • 聚酯纖維
  • 黏膠
  • 其他

第 8 章：市場估計與預測：按可用性分類，2021-2032

  • 主要趨勢
  • 一次性的
  • 可重複使用的

第 9 章：市場估計與預測：按價格範圍，2021-2032

  • 主要趨勢
  • 低的
  • 中
  • 高的

第 10 章：市場估計與預測：按配銷通路分類，2021-2032 年

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司擁有的網站
  • 離線
    • 大型超市和超級市場
    • 藥品和藥局
    • 其他零售店

第 11 章：市場估計與預測：按地區分類，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • MEA 的其餘部分

第 12 章：公司簡介

  • 3M
  • BASF SE
  • Bayer AG
  • Diamond Wipes International, Inc.
  • Hengan International Group Company Limited
  • Johnson and Johnson
  • Kimberly-Clark Corporation
  • Lenzing AG
  • Nice-Pak Products, Inc.
  • Pigeon Corporation
  • Procter and Gamble
  • Reckitt Benckiser Group plc
  • Suominen Corporation
  • The Clorox Company
  • Unileve
簡介目錄
Product Code: 5606

Global Wipes Market will grow at a 5.5% CAGR between 2024 and 2032, propelled by innovation in wipe formulations and the rising demand for eco-friendly, biodegradable, and plastic-free options. Consumers increasingly prioritize products that merge high performance with environmental responsibility. Technological advancements in formulations are yielding wipes that not only excel in cleaning and disinfection but also align with sustainability objectives. As environmental concerns intensify, the pivot towards biodegradable and plastic-free wipes underscores a broader movement towards greener, more conscientious consumer choices.

For example, in July 2024, Ecolab unveiled Disinfectant 1 Wipe, marking the debut of an entirely plastic-free, readily degradable disinfectant wipe, registered with the EPA. This wipe promises effective, hospital-grade disinfection in a mere minute. This innovation underscores the rising consumer and regulatory appetite for sustainable, plastic-free products that don't compromise on high-performance benchmarks like hospital-grade disinfection. Such a launch not only caters to environmentally conscious consumers but also sets a precedent in the industry, potentially steering the market towards heightened standards of efficacy and sustainability.

The wipes industry categorizes its offerings based on type, application, material, usability, price range, distribution channel, and region.

The offline channel segment is poised for significant growth between 2024 and 2032, driven by a prevalent preference for in-store shopping and the immediacy of product access. Shoppers appreciate the tactile experience of inspecting wipes before purchase, whether at supermarkets, convenience outlets, or specialty stores. These physical retailers not only present a diverse array of options but also cater to immediate needs, bolstered by the advantage of in-person customer service. Such dynamics reinforce the offline channel's dominance in the wipes market.

Through 2032, the cotton segment is set for a substantial boom, buoyed by the material's innate softness, absorbency, and hypoallergenic traits, making it a top choice for diverse applications. Cotton wipes, celebrated for their skin-friendly touch and cleaning efficacy, resonate with eco-conscious consumers due to their biodegradability and sustainability. Furthermore, cotton's adaptability spans a broad spectrum of wipes, from facial to household, cementing its preeminent market position.

From 2024 to 2032, the Asia Pacific wipes industry is on track for significant growth, spurred by swift urbanization, rising disposable incomes, and heightened hygiene consciousness. The region's expanding retail networks amplify the demand for wipes, driven by a burgeoning preference for efficient cleaning solutions and a rise in personal care and household cleaning product consumption. Given Asia Pacific's diverse consumer landscape and shifting lifestyle trends, it stands as a pivotal player in the global wipes arena.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Base estimates and calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360°synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news and initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rapid urbanization and lifestyle changes
      • 3.7.1.2 Growing hospitality sector
      • 3.7.1.3 Increasing consumer awareness on hygiene
      • 3.7.1.4 Increasing disposable income
    • 3.7.2 Industry pitfalls and challenges
      • 3.7.2.1 Market saturation and intense competition
      • 3.7.2.2 Fluctuating raw material prices
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates and Forecast, By Application, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Personal care
    • 6.2.1 Baby wipes
    • 6.2.2 Cleansing wipes
    • 6.2.3 Personal hygiene
    • 6.2.4 Pet care wipes
  • 6.3 Household and Home cleaning
    • 6.3.1 Kitchen wipes
    • 6.3.2 Bathroom wipes
    • 6.3.3 Food service wipes
  • 6.4 Industrial wipes

Chapter 7 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Cotton
  • 7.3 Polyester
  • 7.4 Viscose
  • 7.5 Others

Chapter 8 Market Estimates and Forecast, By Usability, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Disposable
  • 8.3 Reusable

Chapter 9 Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Mid
  • 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce websites
    • 10.2.2 Company-owned websites
  • 10.3 Offline
    • 10.3.1 Hypermarkets and Supermarkets
    • 10.3.2 Pharmaceutical and Drug store
    • 10.3.3 Other retail stores

Chapter 11 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
    • 11.3.7 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
    • 11.4.6 Rest of Asia Pacific
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Rest of Latin America
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE
    • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

  • 12.1 3M
  • 12.2 BASF SE
  • 12.3 Bayer AG
  • 12.4 Diamond Wipes International, Inc.
  • 12.5 Hengan International Group Company Limited
  • 12.6 Johnson and Johnson
  • 12.7 Kimberly-Clark Corporation
  • 12.8 Lenzing AG
  • 12.9 Nice-Pak Products, Inc.
  • 12.10 Pigeon Corporation
  • 12.11 Procter and Gamble
  • 12.12 Reckitt Benckiser Group plc
  • 12.13 Suominen Corporation
  • 12.14 The Clorox Company
  • 12.15 Unileve