車載遊戲市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023 年，全球車載遊戲市場估值為22 億美元，預計2024 年至2032 年間複合年成長率將超過10.1%。遊戲體驗。 5G的低延遲和高頻寬支援即時線上多人遊戲和雲端遊戲，增強遊戲體驗而不會中斷。

高速網路確保可靠地存取可下載內容和串流服務，讓乘客能夠參與身臨其境的圖形密集型遊戲。這種連接還促進了擴增實境 (AR) 和虛擬實境 (VR) 等高級功能的整合，進一步豐富了車內娛樂體驗，並推動了消費者對複雜遊戲系統的需求。

整體車載遊戲產業分為遊戲平台、產品、車輛、區域

根據遊戲平台，市場分為嵌入式、行動和遊戲機。嵌入式車載遊戲系統細分市場在2023 年佔據超過52% 的市場佔有率，預計到2032 年將超過27 億美元。地位。與攜帶式或基於行動裝置的解決方案相比，它們還提供卓越的可靠性、性能和安全性。

從車款來看，車載遊戲市場分為乘用車和商用車。到2023年，乘用車細分市場將佔據83%的市場佔有率。汽車製造商也專注於車載娛樂系統，將其作為市場的關鍵差異化因素，特別是在滿足家庭和年輕乘客的需求方面。

2023 年，北美的車載遊戲市佔率將超過 37%，預計到 2032 年將超過 20 億美元。北美強大的汽車產業，加上技術進步和連網汽車的廣泛採用，推動了市場的成長。此外，高可支配收入、對長途公路旅行的偏好以及精通技術的人口等因素將推動該地區對車載遊戲的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商格局
  • 技術提供者
  • 遊戲開發商
  • 汽車製造商
  • 內容發行商
  • 電信公司
• 利潤率分析
• 技術和創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 增強 5G 連線和高速網際網路
    • 人們對車內娛樂的興趣日益濃厚
    • 汽車技術的技術進步
    • 加強汽車和科技公司的合作
  • 產業陷阱與挑戰
    • 開發和整合成本高
    • 監理和合規問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按遊戲平台分類，2021 - 2032 年

• 主要趨勢
• 嵌入式
• 基於行動裝置
• 基於控制台

第 6 章：市場估計與預測：按產品分類，2021 - 2032 年

• 主要趨勢
• 硬體
  • 內建遊戲機
  • 座椅靠背螢幕
  • AR/VR系統
  • 其他
• 軟體
  • 遊戲應用
  • 雲端遊戲平台
  • 線上多人遊戲

第 7 章：市場估計與預測：按車輛分類，2021 - 2032 年

• 主要趨勢
• 搭乘用車
  • 嵌入式
  • 基於行動裝置
  • 基於控制台
• 商用車
  • 嵌入式
  • 基於行動裝置
  • 基於控制台

第 8 章：市場估計與預測：按地區分類，2021 - 2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
  • 北歐人
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 東南亞
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 9 章：公司簡介

• Activision Blizzard, Inc.
• Audi AG
• BMW AG
• Electronic Arts Inc.
• Epic Games, Inc.
• Ford Motor Company
• General Motors
• Harman International Industries, Inc.
• Honda Motor Co., Ltd.
• Mercedes-Benz Group AG
• Microsoft Corporation (Xbox)
• Nintendo Co., Ltd.
• Nissan Motor Co., Ltd.
• Sony Interactive Entertainment LLC
• Tesla, Inc.
• Toyota Motor Corporation
• Ubisoft Entertainment SA
• Unity Technologies
• Volkswagen AG
• Zynga Inc.

The Global In-Car Gaming Market was valued at USD 2.2 billion in 2023 and is projected to grow at over 10.1% CAGR between 2024 and 2032. The advent of 5G and high-speed internet is significantly driving this growth for enabling seamless, high-quality gaming experiences. The low latency and high bandwidth of 5G supports real-time online multiplayer games and cloud gaming for enhancing gameplay without interruptions.

High-speed internet ensures reliable access to downloadable content and streaming services, allowing passengers to engage in immersive, graphics-intensive games. This connectivity also facilitates the integration of advanced features, such as augmented reality (AR) and virtual reality (VR), further enriching the in-car entertainment experience and driving consumer demand for sophisticated gaming systems.

The overall in-car gaming industry is divided into gaming platform, product, vehicle, and region

Based on gaming platform, the market is segmented into embedded, mobile-based, and console-based. The embedded in-car gaming systems segment accounted for a market share of over 52% in 2023 and is expected to exceed USD 2.7 billion by 2032. These systems dominate the in-car gaming market due to their seamless integration with existing infotainment systems for ensuring a user-friendly and immersive experience. They also offer superior reliability, performance, and safety compared to portable or mobile device-based solutions.

In terms of vehicle type, the in-car gaming market is divided into passenger cars and commercial vehicles. The passenger cars segment held 83% market share in 2023. Passenger cars dominate the market due to their widespread use for personal and family travel. Vehicle manufacturers are also focusing on in-car entertainment systems as a pivotal differentiator in the market, particularly in meeting the needs of families and younger passengers.

North America accounted for a significant in-car gaming market share of over 37% in 2023 and is expected to exceed USD 2 billion by 2032. The market in the region thrives on robust consumer demand for advanced in-car entertainment, particularly in the U.S. and Canada. The strong automotive sector in North America, combined with technological advancements and the widespread adoption of connected vehicles, drives market growth. Additionally, factors, such as high disposable incomes, a preference for long road trips, and a tech-savvy population will drive the demand for in-car gaming in the region.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Technology providers
  • 3.2.2 Game developers
  • 3.2.3 Automotive manufacturers
  • 3.2.4 Content distributors
  • 3.2.5 Telecommunication companies
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increased 5G connectivity and high-speed internet
    • 3.8.1.2 Rising interest in in-car entertainment
    • 3.8.1.3 Technological advancements in automotive technology
    • 3.8.1.4 Increasing automotive and tech company collaborations
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High costs of development and integration
    • 3.8.2.2 Regulatory and compliance issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Gaming Platform, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Embedded
• 5.3 Mobile-based
• 5.4 Console-based

Chapter 6 Market Estimates and Forecast, By Product, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Hardware
  • 6.2.1 Built-in gaming consoles
  • 6.2.2 Seat-back screens
  • 6.2.3 AR/VR systems
  • 6.2.4 Other
• 6.3 Software
  • 6.3.1 Game applications
  • 6.3.2 Cloud gaming platforms
  • 6.3.3 Online multiplayer games

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Passenger cars
  • 7.2.1 Embedded
  • 7.2.2 Mobile-based
  • 7.2.3 Console-based
• 7.3 Commercial vehicles
  • 7.3.1 Embedded
  • 7.3.2 Mobile-based
  • 7.3.3 Console-based

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
  • 8.3.7 Nordics
  • 8.3.8 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Southeast Asia
  • 8.4.7 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Activision Blizzard, Inc.
• 9.2 Audi AG
• 9.3 BMW AG
• 9.4 Electronic Arts Inc.
• 9.5 Epic Games, Inc.
• 9.6 Ford Motor Company
• 9.7 General Motors
• 9.8 Harman International Industries, Inc.
• 9.9 Honda Motor Co., Ltd.
• 9.10 Mercedes-Benz Group AG
• 9.11 Microsoft Corporation (Xbox)
• 9.12 Nintendo Co., Ltd.
• 9.13 Nissan Motor Co., Ltd.
• 9.14 Sony Interactive Entertainment LLC
• 9.15 Tesla, Inc.
• 9.16 Toyota Motor Corporation
• 9.17 Ubisoft Entertainment SA
• 9.18 Unity Technologies
• 9.19 Volkswagen AG
• 9.20 Zynga Inc.