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市場調查報告書
商品編碼
1570876

Dropshipping 市場、機會、成長動力、產業趨勢分析與預測，2024-2032 年

Dropshipping Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球直銷市場規模估值為2,111 億美元，預計2024 年至2032 年複合年成長率將超過21%。效益的促銷途徑。這些廣告使直銷商能夠與目標受眾建立聯繫，以最少的投資提高他們的知名度和銷售潛力。 Facebook、Instagram 和 TikTok 等平台提供複雜的定位功能，使代出貨商能夠針對特定人群和興趣自訂其行銷活動。這種精確度不僅可以提高廣告效果，還可以提高轉換率。

利基行銷正成為直銷領域的主導趨勢。隨著競爭的加劇，代出貨商越來越強調專業化的產品類別和獨特的目標受眾，從而將自己與更廣泛的競爭對手區分開來。透過專注於特定興趣，例如環保產品或利基愛好，代出貨商可以培養專門的客戶群並減輕競爭。這種轉變得到了社交媒體和電子商務平台的支持，這些平台促進了圍繞利基市場的有針對性的廣告和社群參與，從而擴大了專業行銷策略的成功。

整個產業分為產品、交付、最終用戶和區域。

細分市場包括電子、時尚和服裝、家居和廚房、美容和個人護理、健康和保健、玩具和嬰兒用品、體育用品等。 2023年，時尚和服裝細分市場佔據約25%的市場。該細分市場的蓬勃發展得益於消費者對最新趨勢的持續需求，其多樣化的產品系列使代出貨商能夠利用不同的偏好和季節性趨勢。

市場依銷售管道分為個人消費者和中小企業。到 2023 年，個人消費者細分市場將佔據主導地位，佔有率約為 83%。與傳統零售不同，直銷無需預先購買庫存，使個人能夠在降低財務風險的情況下開設線上商店。此外，由於供應商管理產品儲存和運輸，這種模式減輕了倉儲和物流的擔憂。

北美在全球代出貨行業中處於領先地位，到 2023 年將佔據超過 35% 的佔有率。該地區廣泛的消費者基礎刺激了對各種產品的需求。北美公司經常利用先進的物流和行銷策略來吸引不同的受眾。儘管競爭激烈，但有利的經濟條件和線上購物的強烈傾向推動了市場擴張。此外，自動化和人工智慧的進步正在簡化營運並豐富客戶體驗。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
  • 供應商格局
    • 平台提供者
    • 供應商
    • 經銷商/物流
    • 最終用戶
  • 利潤率分析
  • 技術與創新格局
  • 專利分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 亞太地區不斷成長的電子商務產業
      • 啟動成本和資本支出低
      • 直銷平台的存在不斷增加
      • 經濟實惠的社群媒體廣告
    • 產業陷阱與挑戰
      • 運輸和履行延遲
      • 對供應商的依賴
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按產品分類，2021-2032 年

  • 主要趨勢
  • 電子產品
  • 時裝及服飾
  • 家庭和廚房
  • 美容及個人護理
  • 健康與保健
  • 玩具及嬰兒用品
  • 體育用品
  • 其他

第 6 章：市場估計與預測：按最終用戶，2021-2032 年

  • 主要趨勢
  • 個人消費者
    • 電子產品
    • 時裝及服飾
    • 家庭和廚房
    • 美容及個人護理
    • 健康與保健
    • 玩具及嬰兒用品
    • 體育用品
    • 其他
  • 中小企業
    • 電子產品
    • 時裝及服飾
    • 家庭和廚房
    • 美容及個人護理
    • 健康與保健
    • 玩具及嬰兒用品
    • 體育用品
    • 其他

第 7 章：市場估計與預測：按交付情況，2021-2032 年

  • 主要趨勢
  • 當日送達
  • 區域包裹承運商
  • 重貨運送

第 8 章：市場估計與預測：按地區，2021-2032 年

  • 主要動向：按地區
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 北歐人
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳新銀行
    • 東南亞
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • MEA 的其餘部分

第 9 章：公司簡介

  • Alidropship.com
  • AliExpress
  • Chinabrands.com
  • CJDropshipping
  • Doba, Inc.
  • Dropified
  • Eprolo
  • Inventory Source
  • Megagoods, Inc.
  • MODALYST, INC.
  • Oberlo
  • Pet Stores USA
  • Printful
  • SaleHoo Group Limited
  • Shopify, Inc.
  • Spocket
  • Sunrise Wholesale Merchandise, LLC
  • VIG Furniture
  • Wholesale Central
  • Wholesale2B
簡介目錄
Product Code: 10681

The Global Dropshipping Market size was valued at USD 211.1 billion and is projected to grow at a CAGR of over 21% from 2024 to 2032. The industry growth is being significantly propelled by affordable social media advertisements, which provide cost-effective promotional avenues for small and medium-sized enterprises. These advertisements allow dropshippers to connect with targeted audiences for enhancing their visibility and sales potential with minimal investment. Platforms, such as Facebook, Instagram, and TikTok offer sophisticated targeting features, enabling dropshippers to customize their campaigns for specific demographics and interests. This precision not only boosts ad effectiveness but also elevates conversion rates.

Niche marketing is emerging as a dominant trend in the dropshipping landscape. With intensifying competition, dropshippers are emphasizing specialized product categories and distinct target audiences, setting themselves apart from broader competitors. By focusing on specific interests, like eco-friendly products or niche hobbies, dropshippers can cultivate a dedicated customer base and mitigate competition. This shift is bolstered by social media and e-commerce platforms, which facilitate targeted advertising and community engagement around niche markets, amplifying the success of specialized marketing tactics.

The overall industry is divided into product, delivery, end-user, and region.

The market segments include electronics, fashion and apparel, home and kitchen, beauty and personal care, health and wellness, toys and baby products, sporting goods, and others. In 2023, the fashion and apparel segment commanded a market share of approximately 25%. This segment thrives on consistent consumer demand for the latest trends, and its diverse product range allows dropshippers to tap into varied preferences and seasonal trends.

The market is segmented by sales channels into individual consumers and SME. The individual consumer segment dominated with a share of about 83% in 2023. This is attributed to low entry barriers, minimal initial investment, and inherent flexibility. Unlike conventional retail, dropshipping sidesteps the need for upfront inventory purchases, enabling individuals to launch online stores with reduced financial risk. Furthermore, this model alleviates concerns of warehousing and logistics, as suppliers manage product storage and shipping.

North America led the global dropshipping industry, capturing over 35% share in 2023. This dominance is underpinned by a robust e-commerce infrastructure and a swift embrace of digital technologies. The region's expansive consumer base fuels demand for a wide array of products. North American companies frequently harness advanced logistics and marketing strategies to engage a diverse audience. While competition is fierce, the market expansion is buoyed by favorable economic conditions and a strong inclination towards online shopping. Moreover, advancements in automation and AI are streamlining operations and enriching customer experiences.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimation
  • 1.3 Forecast model
  • 1.4 Primary research and validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Platform providers
    • 3.2.2 Suppliers
    • 3.2.3 Distributors/ Logistics
    • 3.2.4 End user
  • 3.3 Profit margin analysis
  • 3.4 Technology and innovation landscape
  • 3.5 Patent analysis
  • 3.6 Key news and initiatives
  • 3.7 Regulatory landscape
  • 3.8 Impact forces
    • 3.8.1 Growth drivers
      • 3.8.1.1 Growing E-commerce industry in Asia Pacific
      • 3.8.1.2 Low startup costs and capital expenditure
      • 3.8.1.3 Increasing presence of dropshipping platforms
      • 3.8.1.4 Affordable social media advertisements
    • 3.8.2 Industry pitfalls and challenges
      • 3.8.2.1 Shipping and fulfillment delays
      • 3.8.2.2 Dependency on suppliers
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021-2032 ($Bn)

  • 5.1 Key trends
  • 5.2 Electronics
  • 5.3 Fashion and apparel
  • 5.4 Home and kitchen
  • 5.5 Beauty and personal care
  • 5.6 Health and wellness
  • 5.7 Toys and baby products
  • 5.8 Sporting goods
  • 5.9 Others

Chapter 6 Market Estimates and Forecast, By End-user, 2021-2032 ($Bn)

  • 6.1 Key trends
  • 6.2 Individual consumer
    • 6.2.1 Electronics
    • 6.2.2 Fashion and apparel
    • 6.2.3 Home and kitchen
    • 6.2.4 Beauty and personal care
    • 6.2.5 Health and wellness
    • 6.2.6 Toys and baby products
    • 6.2.7 Sporting goods
    • 6.2.8 Others
  • 6.3 SME
    • 6.3.1 Electronics
    • 6.3.2 Fashion and apparel
    • 6.3.3 Home and kitchen
    • 6.3.4 Beauty and personal care
    • 6.3.5 Health and wellness
    • 6.3.6 Toys and baby products
    • 6.3.7 Sporting goods
    • 6.3.8 Others

Chapter 7 Market Estimates and Forecast, By Delivery, 2021-2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Same-day delivery
  • 7.3 Regional parcel carriers
  • 7.4 Heavy goods delivery

Chapter 8 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

  • 8.1 Key trends, by region
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 UK
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Russia
    • 8.3.7 Nordics
    • 8.3.8 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 ANZ
    • 8.4.6 Southeast Asia
    • 8.4.7 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 Alidropship.com
  • 9.2 AliExpress
  • 9.3 Chinabrands.com
  • 9.4 CJDropshipping
  • 9.5 Doba, Inc.
  • 9.6 Dropified
  • 9.7 Eprolo
  • 9.8 Inventory Source
  • 9.9 Megagoods, Inc.
  • 9.10 MODALYST, INC.
  • 9.11 Oberlo
  • 9.12 Pet Stores USA
  • 9.13 Printful
  • 9.14 SaleHoo Group Limited
  • 9.15 Shopify, Inc.
  • 9.16 Spocket
  • 9.17 Sunrise Wholesale Merchandise, LLC
  • 9.18 VIG Furniture
  • 9.19 Wholesale Central
  • 9.20 Wholesale2B