市場調查報告書
商品編碼
1572405
自行車與踏板車租賃市場、機會、成長動力、產業趨勢分析與預測,2024-2032Bike and Scooter Rental Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球自行車和滑板車租賃市場估值為 54 億美元,預計 2023 年至 2032 年複合年成長率將超過 15%。
在全球範圍內,隨著城市投資建造專用自行車道、摩托車道和停車區,它們為這些交通方式創造了更安全、更便利的環境。此類基礎設施不僅透過指定路線和停車來促進自行車和踏板車的使用,而且還緩解了安全問題。這使得這些交通方式對更廣泛的受眾更具吸引力。精心設計的車道和安全的停車位可降低事故和竊盜風險,增強使用者對自行車和踏板車租賃的信心。此外,擁有強大的微型行動基礎設施的城市經常會出現較高的採用率。居民和遊客發現這些選擇對於日常通勤和短途旅行來說更加實用。因此,城市基礎設施的成長直接促進了自行車和踏板車租賃市場,使它們成為更具吸引力的城市交通選擇。
例如,紐約市交通部 2024 年 5 月發表的一篇文章強調了紐約市在未來兩年內將自行車道網路擴大 50 英里的舉措。
自行車和踏板車租賃行業根據服務、動力、營運模式、車輛、租賃期限和地區進行分類。
自行車和踏板車租賃與數位平台的融合已成為微型移動市場成長的關鍵催化劑。租賃服務利用先進的行動應用程式和數位技術,提供無縫、便利的使用者體驗。這些應用程式可以即時追蹤可用自行車或踏板車的位置、即時預訂和高效的支付處理。此外,這種數位整合還引入了路線規劃、騎乘歷史追蹤和用戶回饋等功能,從而提高了服務品質。
按服務分類的市場區隔包括「按需付費」和「基於訂閱」模式。 2023 年,「現收現付」細分市場佔據主導地位,佔據超過 67% 的市場。由於其靈活性和成本效益,該模式推動了自行車和踏板車租賃市場的顯著成長。用戶只需按乘車時間付費,這對那些偶爾而不是每天租車的人來說很有吸引力。透過消除長期承諾或訂閱,這種模式對休閒騎士、遊客和偶爾通勤的人特別有吸引力。
自行車和踏板車租賃市場基於推進的細分包括踏板、電動和汽油類別。 2023 年,由於其環境和經濟效益,電力領域佔據了超過 75% 的市場。電動自行車和踏板車是傳統汽油動力車輛的更清潔、永續的替代品。它們在減少碳排放和實現城市永續發展目標方面發揮關鍵作用,呼應了全球應對氣候變遷和城市空氣污染的努力。
在快速城市化和不斷升級的出行需求的推動下,到 2023 年,亞太地區自行車和踏板車租賃市場將佔據超過 38% 的佔有率。隨著城市面積的擴大和人口的膨脹,對高效交通解決方案的需求日益增加。自行車和踏板車租賃成為解決城市擁擠和污染挑戰的可行答案。此外,支持性的政府政策和基礎設施投資促進了市場成長,鞏固了亞太地區在全球舞台上的主導地位。
The Global Bike and Scooter Rental Market was valued at USD 5.4 billion in 2023 and is projected to grow at a CAGR of over 15% from 2023 to 2032. A significant driver for this market is the expansion of urban micro-mobility infrastructure.
Globally, as cities invest in dedicated bike lanes, scooter paths, and parking zones, they foster safer and more accessible environments for these transportation modes. Such infrastructure not only promotes bike and scooter usage through designated routes and parking but also alleviates safety concerns. This makes these transport modes more appealing to a wider audience. Well-designed lanes and secure parking diminish accident and theft risks, bolstering user confidence in bike and scooter rentals. Furthermore, cities boasting strong micro-mobility infrastructure frequently witness heightened adoption rates. Residents and visitors find these options more practical for daily commutes and short trips. Thus, urban infrastructure growth directly bolsters the bike and scooter rental market, rendering them a more attractive urban transportation choice.
For example, an article from the NYC Department of Transportation in May 2024 highlighted New York City's initiative to expand its bike lane network by 50 miles over the next two years.
The Bike and Scooter Rental Industry is classified based on service, propulsion, operation model, vehicle, rental duration and region.
The fusion of bike and scooter rentals with digital platforms has emerged as a key catalyst for the micro-mobility market's growth. Utilizing advanced mobile applications and digital technologies, rental services deliver a seamless and convenient user experience. These apps allow real-time location tracking of available bikes or scooters, instant reservations, and efficient payment processing. Moreover, this digital integration introduces features like route planning, ride history tracking, and user feedback, elevating service quality.
Market segmentation by service includes 'pay as you go' and 'subscription-based' models. In 2023, the 'pay as you go' segment dominated with over 67% market share. This model drives significant growth in the bike and scooter rental market due to its flexibility and cost-effectiveness. Users pay solely for their ride duration, appealing to those who rent sporadically rather than daily. By eliminating long-term commitments or subscriptions, this model becomes especially attractive for casual riders, tourists, and occasional commuters.
Propulsion-based segmentation of the bike and scooter rental market includes pedal, electric, and gasoline categories. In 2023, the electric segment led with over 75% market share, thanks to its environmental and economic benefits. Electric bikes and scooters present a cleaner, sustainable alternative to traditional gas-powered vehicles. They play a pivotal role in reducing carbon emissions and aligning with urban sustainability goals, echoing global efforts against climate change and urban air pollution.
Asia Pacific bike and scooter rental market held over 38% share in 2023, driven by rapid urbanization and escalating mobility demands. As urban areas expand and populations swell, the need for efficient transportation solutions intensifies. Bike and scooter rentals emerge as viable answers to urban congestion and pollution challenges. Furthermore, supportive government policies and infrastructure investments bolster market growth, solidifying Asia Pacific's position as a dominant player in the global arena.