市場調查報告書
商品編碼
1572449
運動內衣市場、機會、成長動力、產業趨勢分析與預測,2024-2032Sports Bra Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2024年至2032年間,全球運動胸罩市場的複合年成長率將達到5.5%。隨著越來越多的人將定期運動融入生活,對支撐性和舒適運動服(尤其是運動胸罩)的需求不斷增加。健身愛好者和運動員尋求高性能運動胸罩,無論是在健身房、戶外還是訓練中,都能提供最佳支撐、舒適性和吸濕排汗性能。
分析師繼續說道,布料和服裝設計的技術創新催生了高性能運動胸罩,強調卓越的支撐性、舒適性和耐用性。吸濕排汗布料、透氣網布、抗菌處理和可調節元件等功能增強了運動胸罩的功能性並增強了吸引力。這些材料和技術的進步推動了消費者對先進運動胸罩的興趣和採用。
整個運動胸罩市場根據產品、材料、年齡層、配銷通路和地區進行分組。
按產品細分,市場包括高衝擊力、中衝擊力、低衝擊力、鋼圈、無縫、前開合運動胸罩等。高強度運動胸罩預計將在2023 年以45 億美元的估值佔據市場主導地位,預計到2032 年將達到77 億美元。對於諸如此類的活動至關重要跑步和有氧運動。隨著這些高強度活動參與度的增加,對能夠有效減少乳房運動並提供卓越支撐的胸罩的需求也在增加。職業運動員和健身影響者的認可極大地提高了高影響力運動胸罩的受歡迎程度。消費者通常傾向於選擇由專家支援的產品,以確保它們符合所需的性能和支援標準。
從材質上來說,運動胸罩市場分為棉質、氨綸、聚酯纖維、竹質等。到 2023 年,棉花細分市場將佔據 41% 的市場佔有率,並將持續成長。棉質運動胸罩以其柔軟性和自然透氣性而聞名,是舒適度的首選,非常適合低衝擊活動和日常穿著。分析師指出,棉花引起皮膚刺激的可能性較低,特別是與合成材料相比,這使其對皮膚敏感或過敏的人有吸引力。此外,棉質運動胸罩的價格通常比先進的合成胸罩要低,迎合了精打細算的消費者。
2023 年,北美運動胸罩市場價值為 38 億美元,預計到 2032 年將達到 63 億美元。政府的健康措施和廣泛的媒體報告進一步推動了這種向更健康生活方式的文化轉變。
The Global Sports Bra Market will record 5.5% CAGR between 2024 and 2032. Rising awareness of fitness and health is driving demand for sports bras. As more people integrate regular exercise into their lives, the need for supportive and comfortable sportswear, especially sports bras, has intensified. Fitness enthusiasts and athletes seek high-performance sports bras that provide optimal support, comfort, and moisture-wicking properties, whether they're at the gym, outdoors, or in training.
Technological innovations in fabric and garment design have led to high-performance sports bras emphasizing superior support, comfort, and durability, the analyst continued. Features like moisture-wicking fabrics, breathable mesh panels, anti-microbial treatments, and adjustable elements enhance functionality and boost the appeal of sports bras. These advancements in materials and technologies drive consumer interest and adoption of advanced sports bras.
The overall sports bra market is grouped based on product, material, age group, distribution channel, and region.
Segmented by product, the market includes high impact, medium impact, low impact, underwire, seamless, front closure sports bras, and others. Dominating the market in 2023 with a valuation of USD 4.5 billion, high impact sports bras segment is projected to reach USD 7.7 billion by 2032. Tailored for maximum support during high-intensity workouts and competitive sports, high impact sports bras are essential for activities like running and aerobics. As participation in these high-intensity activities rises, so does the demand for bras that effectively minimize breast movement and offer superior support. Endorsements from professional athletes and fitness influencers significantly bolster the popularity of high-impact sports bras. Consumers often gravitate towards products backed by experts, ensuring they meet the desired performance and support standards.
Material-wise, the sports bra market is divided into cotton, spandex, polyester, bamboo, and others. Cotton segment, commanding a 41% market share in 2023, is set for continued growth. Celebrated for its softness and natural breathability, cotton sports bras are a top choice for comfort, making them ideal for low-impact activities and daily wear. Cotton's reduced likelihood of causing skin irritation, especially compared to synthetic materials, makes it appealing to those with sensitive skin or allergies, the analyst pointed out. Additionally, cotton sports bras typically come at a lower price point than their advanced synthetic counterparts, catering to budget-conscious consumers.
North America sports bra market was valued at USD 3.8 billion in 2023, with projections of reaching USD 6.3 billion by 2032. The region's growing focus on health and fitness is largely attributed to heightened awareness of the benefits of regular physical activity. This cultural shift towards healthier lifestyles is further bolstered by government health initiatives and extensive media coverage.