腸道健康寵物膳食補充劑市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023年，全球腸道健康寵物膳食補充品市場規模為842億美元，預計2024年至2032年複合年成長率為4.2%，養寵物並關心寵物健康。隨著寵物變得越來越像家庭成員，對有助於其整體健康（尤其是消化）的產品的需求更高。

一個突出的趨勢是補充劑中多菌株益生菌和益生元的使用增加。寵物主人現在想要透過結合不同的益生菌菌株和益生元纖維來改善腸道健康的產品。這有助於消化並維持微生物組平衡。根據寵物食品研究所的數據，65% 的寵物主人尋找含有多種益生菌菌株的補充劑。

另一個主要趨勢是對這些補充劑中天然和有機成分的需求不斷成長。消費者更關心為寵物購買的產品的安全性和來源。他們更喜歡由優質天然成分製成的補充劑，不含合成添加劑。這一趨勢與全面、環保的寵物護理的更大運動相匹配。美國寵物產品協會報告稱，70% 的寵物主人更喜歡寵物補充劑中的天然成分。此外，人們越來越關注個人化營養。公司正在根據個別寵物的特定飲食需求和健康狀況量身訂做補充劑。

整個腸道健康寵物膳食補充劑行業根據產品類型、寵物類型、價格範圍、應用、配銷通路和地區進行分類。

依產品類型，市場分為丸劑/片劑、咀嚼片、滴劑、粉劑等。咀嚼補充劑細分市場在2023 年佔據市場主導地位，收入超過343 億美元，預計到2032 年將達到510 億美元。健康方面。消費者更喜歡它們，因為與藥丸或粉末相比，它們更容易被寵物食用。據美國寵物產品協會稱，67% 的寵物主人認為咀嚼補充劑更方便。

根據價格範圍，腸道健康寵物膳食補充劑市場分為低、中、高。中等價格區間在 2023 年佔據市場主導地位，收入超過 386 億美元，預計到 2032 年將達到 571 億美元。品質的良好結合。寵物主人更願意花錢購買效果好的補充劑，而無需購買高成本的優質產品。該細分市場提供了一種平衡，消費者可以獲得先進的成分，例如多菌株益生菌和益生元，這對良好的消化很重要。據美國寵物產品協會 (APPA) 稱，人們對這些成分益處的認知不斷提高，推動了對該價格範圍內兼具價值和功效的產品的需求。

2023年北美腸道健康寵物膳食補充劑市場價值262億美元，預計到2032年將達到399億美元。隨著寵物變得越來越像家庭成員，主人在改善寵物整體健康（尤其是消化系統）的產品上花費更多。這種認知增加了對含有益生菌、益生元和纖維等成分的腸道健康補充劑的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 全球寵物擁有量不斷增加。
    • 提高人們對寵物健康和保健的認知。
    • 對天然和有機補充劑的需求。
    • 拓展寵物用品電商平台
  • 產業陷阱與挑戰
    • 高級補充劑的成本很高。
    • 缺乏標準化法規
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按補充劑類型，2021 - 2032 年

• 主要趨勢
• 益生菌
  • 乳酸菌
  • 雙歧桿菌
  • 腸球菌屬
  • 芽孢桿菌屬
  • 其他
• 益生元
  • 菊粉
  • FOS（低聚果糖）
  • 果膠
  • 其他
• 後生元
  • 乳酸
  • 短鏈脂肪酸 (SCFA)
  • 其他（維生素、酵素等）
• 免疫增強劑
  • 草藥/植物萃取物
  • 維生素和礦物質
  • 其他
• 植物源性
  • 香草（薄荷、迷迭香等）
  • 香料（丁香、茴香等）
  • 植物萃取物（綠茶萃取物、蘆薈等）
  • 水果和蔬菜
  • 其他（蘑菇、精油等）
• 丁酸
  • 丁酸鹽
  • 膠囊丁酸
  • 丁酸甘油酯
• 其他（纖維來源等）

第 6 章：市場估計與預測：按產品類型，2021 - 2032 年

• 主要趨勢
• 丸劑/片劑
• 咀嚼片
• 滴
• 粉末
• 其他

第 7 章：市場估計與預測：按寵物類型，2021 - 2032 年

• 主要趨勢
• 狗
• 貓
• 魚
• 鳥類
• 其他（小型哺乳動物等）

第 8 章：市場估計與預測：按價格範圍，2021 - 2032

• 主要趨勢
• 低（低於 25 美元）
• 中等（25-50 美元之間）
• 高（超過 50 美元）

第 9 章：市場估計與預測：按應用分類，2021 - 2032

• 主要趨勢
• 消化系統健康
• 免疫系統支持
• 皮膚和皮毛健康
• 其他（認知健康、泌尿健康等）

第 10 章：市場估計與預測：按配銷通路分類，2021 - 2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司自有網站
• 離線
  • 專賣店
  • 獸醫診所
  • 超級市場和大賣場
  • 其他

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 12 章：公司簡介

• 方舟天然公司
• 巴斯夫公司
• 拜耳動物保健股份有限公司
• 勃林格殷格翰獸醫醫學有限公司
• 哈維博士有限責任公司
• 希爾斯寵物營養有限公司
• K9天然有限公司
• 瑪氏寵物護理公司
• 雀巢
• 營養獸醫護理公司
• PetMed Express 公司
• 維托喹諾SA
• 維克公司
• 健康寵物公司
• 碩騰公司

The Global Intestinal Health Pet Dietary Supplement Market size was valued at USD 84.2 billion in 2023 and is anticipated to register a CAGR of 4.2% between 2024 and 2032, owning pets and caring about their pets' health. As pets become more like family members, there is a higher demand for products that help their overall health, especially their digestion.

One prominent trend is the increased use of multi-strain probiotics and prebiotics in supplements. Pet owners now want products that improve gut health by combining different probiotic strains and prebiotic fibers. This helps with digestion and keeps the microbiome balanced. According to the Pet Food Institute, 65% of pet owners look for supplements with multiple probiotic strains.

Another key trend is the growing demand for natural and organic ingredients in these supplements. Consumers are more concerned about the safety and source of the products they buy for their pets. They prefer supplements made from high-quality, natural ingredients without synthetic additives. This trend matches a larger movement towards holistic and eco-friendly pet care. The American Pet Products Association reports that 70% of pet owners prefer natural ingredients in pet supplements. Additionally, there is a rising focus on personalized nutrition. Companies are creating supplements tailored to the specific dietary needs and health conditions of individual pets.

The overall intestinal health pet dietary supplement industry is classified based on product type, pet type, price range, application, distribution channel, and region.

Based on product type, the market is segmented into pills/tablets, chewable, drops, powders and others. The chewable supplements segment dominated the market in 2023, generating a revenue exceeding USD 34.3 billion, and is expected to reach USD 51 billion by 2032. Chewable supplements are becoming more popular in the pet dietary supplement market, especially for intestinal health. Consumers prefer them because they are easier for pets to consume compared to pills or powders. According to the American Pet Products Association, 67% of pet owners find chewable supplements more convenient.

Based on price range, the intestinal health pet dietary supplement market is classified into low, medium, high. Medium price range segment dominated the market in 2023, with revenue exceeding USD 38.6 billion, and is expected to reach USD 57.1 billion by 2032. The medium-priced segment (Between USD 25-50) of the market is growing quickly because it offers a good mix of affordability and quality. Pet owners are more willing to spend on supplements that work well without the high cost of premium products. This segment provides a balance where consumers can get advanced ingredients, like multi-strain probiotics and prebiotics, which are important for good digestion. According to the American Pet Products Association (APPA), awareness of these ingredients' benefits is increasing, driving demand for products in this price range that offer both value and effectiveness.

North America intestinal health pet dietary supplement market was worth USD 26.2 billion in 2023 and is expected to reach USD 39.9 billion by 2032. In North America, more people owning pets and focusing on pet health are driving the growth of the market. As pets become more like family members, owners are spending more on products that improve their pets' overall health, especially their digestive systems. This awareness has increased the demand for gut health supplements with ingredients like probiotics, prebiotics, and fiber.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising pet ownership globally.
    • 3.2.1.2 Increased awareness of pet health and wellness.
    • 3.2.1.3 Demand for natural and organic supplements.
    • 3.2.1.4 Expansion of e-commerce platforms for pet products
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High cost of premium supplements.
    • 3.2.2.2 Lack of standardized regulations
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Supplement Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Probiotics
  • 5.2.1 Lactobacillus
  • 5.2.2 Bifidobacterium
  • 5.2.3 Enterococcus
  • 5.2.4 Bacillus
  • 5.2.5 Others
• 5.3 Prebiotics
  • 5.3.1 Inulin
  • 5.3.2 FOS (Fructooligosaccharides)
  • 5.3.3 Pectin
  • 5.3.4 Others
• 5.4 Postbiotics
  • 5.4.1 Lactate
  • 5.4.2 Short-Chain fatty acids (SCFAs)
  • 5.4.3 Others (vitamins, enzymes, etc.)
• 5.5 Immunostimulants
  • 5.5.1 Herbal/Botanical extracts
  • 5.5.2 Vitamins and minerals
  • 5.5.3 Others
• 5.6 Phytogenic
  • 5.6.1 Herbs (peppermint, rosemary, etc.)
  • 5.6.2 Spices (Clove, fennel, etc.)
  • 5.6.3 Botanical extracts (green tea extract, aloe vera, etc.)
  • 5.6.4 Fruits and vegetables
  • 5.6.5 Others (mushrooms, essential oils, etc.)
• 5.7 Butyric acid
  • 5.7.1 Butyrate salts
  • 5.7.2 Encapsulated butyric acid
  • 5.7.3 Butyric acid glycerides
• 5.8 Others (fiber sources, etc.)

Chapter 6 Market Estimates and Forecast, By Product Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Pills/Tablets
• 6.3 Chewable
• 6.4 Drops
• 6.5 Powders
• 6.6 Others

Chapter 7 Market Estimates and Forecast, By Pet Type, 2021 - 2032, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Dogs
• 7.3 Cats
• 7.4 Fish
• 7.5 Birds
• 7.6 Others (small mammals, etc.)

Chapter 8 Market Estimates and Forecast, By Price Range, 2021 - 2032, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low (less than USD 25)
• 8.3 Medium (Between USD 25-50)
• 8.4 High (More than USD 50)

Chapter 9 Market Estimates and Forecast, By Application, 2021 - 2032, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Digestive health
• 9.3 Immune system support
• 9.4 Skin and coat health
• 9.5 Others (cognitive health, urinary health, etc.)

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Ecommerce
  • 10.2.2 Company owned website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Veterinary clinics
  • 10.3.3 Supermarkets and hypermarkets
  • 10.3.4 Others

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Ark Naturals Inc
• 12.2 BASF SE
• 12.3 Bayer Animal Health GmbH
• 12.4 Boehringer Ingelheim Vetmedica, Inc.
• 12.5 Dr. Harvey's LLC
• 12.6 Hill's Pet Nutrition, Inc.
• 12.7 K9 Natural Ltd.
• 12.8 Mars Petcare Inc.
• 12.9 Nestle
• 12.10 Nutritional Veterinary Care, Inc.
• 12.11 PetMed Express, Inc.
• 12.12 Vetoquinol S.A.
• 12.13 Virbac S.A.
• 12.14 Wellness Pet Company
• 12.15 Zoetis Inc.