保花市場、機會、成長動力、產業趨勢分析與預測，2024-2032

全球保鮮花市場價值 1.89 億美元，預計 2024 年至 2032 年複合年成長率將超過 5.3%。與鮮花相比，永生花以其壽命長而聞名，可提供持久的美麗，並最大限度地減少頻繁更換的需要。這種耐用性提高了它們的經濟價值，並提供了最少維護的額外便利。

保鮮技術的創新透過提高產品品質、品種和吸引力，推動了保鮮花市場的成長。改進的乾燥方法、有效的穩定劑和先進的著色工藝等技術顯著提高了永生花的壽命和視覺吸引力。這些創新確保鮮花隨著時間的推移保持其自然的外觀、質地和活力，從而對買家更具​​吸引力。此外，這些進步實現了更大程度的客製化和保存更廣泛的花卉類型，使市場產品多樣化，以滿足不同消費者的口味。隨著保鮮技術的進步，促進了保鮮花市場的日益普及和擴大。

整個保鮮花市場根據產品、保鮮技術、應用、價格範圍、配銷通路和地區進行分類。

2023年，玫瑰以4531萬美元的收入引領該細分市場，預計到2032年將成長至6310萬美元。玫瑰是全球公認的愛與美的象徵，深受人們喜愛的禮物和裝飾。它們永恆的優雅、多樣化的調色板以及從花束到中心裝飾品的多功能性使它們成為個人和商業用途的首選。永生玫瑰是鮮花的持久替代品，適合那些尋求持久花卉裝飾的人。它們在不同傳統中的文化意義，加上易於獲取以及顏色、尺寸和包裝客製化的選擇，進一步鞏固了它們的市場主導地位，特別是在特殊活動和企業禮品方面。

2023 年，空氣乾燥佔了 46% 的主導市場佔有率，預計在預測期內複合年成長率為 4.1%。空氣乾燥技術的興起歸因於其成本效益和簡單性。這種方法價格實惠，只需要基本設備和最少的培訓，對商業實體和 DIY 愛好者都有吸引力。其簡單的過程無需專門的工具或化學品。此外，依靠自然空氣並最大限度地減少化學品的使用使其成為環保的選擇。風乾花非常模仿其自然的外觀和質地，吸引了追求真實性的人。雖然它們可能缺乏其他一些保存方法的活力，但它們的保存功效是顯而易見的。此外，風乾花的耐用性使其可以持續使用數年，並且分解程度最小，因此風乾花作為持久的花卉裝飾選擇脫穎而出。

北美地區在 2023 年以 6,647 萬美元的收入引領市場，預計到 2032 年將增至 7,829 萬美元。北美消費者對獨特且持久的插花有著明顯的偏好，推動了市場的成長。成熟的分銷管道保證了保鮮花的廣泛供應。此外，隨著可支配收入的增加，消費者更傾向於投資優質花卉產品。人們對家居裝飾和室內設計日益成長的興趣擴大了市場，因為永生花作為時尚而持久的裝飾元素。此外，北美公司處於創新的前沿，開創了新的保鮮技術和產品，增強了保鮮花的吸引力和多樣性。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：市場洞察

• 產業生態系統分析
• 重要新聞和舉措
  • 夥伴關係/協作
  • 併購
  • 投資
  • 產品發布和創新
• 監管環境
• 衝擊力
• 成長動力
  • 對持久插花的需求不斷成長
  • 保存技術的進步
• 產業陷阱與挑戰
  • 初始成本高
  • 傳統文化偏好
• 成長潛力分析
• 原料分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按花卉類型 2018 - 2032 年

• 主要趨勢
• 玫瑰
• 繡球花
• 蘭花
• 菊花
• 梔子花
• 非洲菊
• 其他（填充花、牡丹、康乃馨）

第 6 章：市場估計與預測：按保留技術 2018 - 2032 年

• 主要趨勢
• 風乾
• 矽膠
• 砂法
• 壓花
• 環氧樹脂
• 其他（浸泡、噴塗）

第 7 章：市場估計與預測：按應用分類 2018 - 2032

• 主要趨勢
• 送禮
• 居家裝飾
• 婚禮活動
• 企業設定
• 零售和酒店業
• 其他（藝術、紀念館、時尚、奢侈品包裝）

第 8 章：市場估計與預測：按價格 2018 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：按配銷通路2018 - 2032 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 特色花店
  • 家居裝飾店
  • 其他（百貨公司、禮品店）

第 10 章：市場估計與預測：按地區 2018 - 2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 11 章：公司簡介

• Beijing Sweetie-Gifts Co., Ltd.
• EXCELLENT FLOWERS INC
• Fleurs depargne
• Flor Keeps
• Florever.Co., Ltd
• Immortal Fleur.
• Native Apothecary
• Nord blooms
• Ohchi Nursery Ltd.
• Rose amor
• Shida Preserved Flowers Ltd
• STILLA
• The Million Roses
• Verdi UK Ltd
• Verdissimo young forever

The Global Preserved Flowers Market was valued at USD 189 million and is projected to grow at a CAGR of over 5.3% from 2024 to 2032. This growth is driven by the rising demand for long-lasting floral arrangements. Preserved flowers, known for their longevity compared to fresh blooms, offer enduring beauty and minimize the need for frequent replacements. This durability boosts their economic value and provides the added convenience of minimal maintenance.

Innovations in preservation techniques are fueling the growth of the preserved flowers market by enhancing product quality, variety, and appeal. Techniques like improved drying methods, effective stabilizing agents, and advanced coloration processes have significantly increased the longevity and visual allure of preserved flowers. These innovations ensure that the flowers retain their natural appearance, texture, and vibrancy over time, making them more enticing to buyers. Furthermore, these advancements enable greater customization and the preservation of a broader spectrum of flower types, diversifying market offerings to cater to varied consumer tastes. As preservation technology progresses, it bolsters the rising popularity and expansion of the preserved flowers market.

The overall preserved flowers market is divided based on product, preserving technique, application, price range, distribution channel, and region.

In 2023, roses led the segment with a revenue of USD 45.31 million, projected to grow to USD 63.10 million by 2032. Roses dominate the preserved flowers market due to their deep symbolic significance, visual allure, and adaptability. Globally recognized symbols of love and beauty, roses are favored for gifts and decor. Their timeless elegance, diverse color palette, and versatility-from bouquets to centerpieces-make them a prime choice for personal and commercial use. Offering a durable alternative to fresh blooms, preserved roses cater to those seeking lasting floral decor. Their cultural significance across various traditions, coupled with easy availability and the option for customization in color, size, and packaging, further solidify their market dominance, especially for special events and corporate gifting.

In 2023, air-drying captured a dominant market share of 46% and is projected to grow at a CAGR of 4.1% during the forecast period. The air-drying technique's rise to prominence is attributed to its cost-effectiveness and simplicity. This method is affordable, requiring just basic equipment and minimal training, appealing to both commercial entities and DIY enthusiasts. Its straightforward process eliminates the need for specialized tools or chemicals. Moreover, relying on natural air and minimizing chemical use makes it an eco-friendly choice. Air-dried flowers closely mimic their natural appearance and texture, appealing to authenticity seekers. While they may lack the vibrancy of some other preservation methods, their preservation efficacy is clear. Plus, with a durability that allows them to last for years with minimal degradation, air-dried flowers stand out as a long-lasting floral decor option.

North America led the market with a revenue of USD 66.47 million in 2023, projected to rise to USD 78.29 million by 2032. This dominance stems from robust consumer demand, sophisticated distribution networks, and elevated disposable incomes. North American consumers have a distinct preference for unique and enduring floral arrangements, propelling market growth. Established distribution channels guarantee the widespread availability of preserved flowers. Furthermore, with higher disposable incomes, consumers are more inclined to invest in premium floral offerings. The growing interest in home decor and interior design amplifies the market, as preserved flowers serve as stylish and lasting decorative elements. Additionally, North American firms are at the forefront of innovation, pioneering new preservation techniques and products that enhance the allure and diversity of preserved flowers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Market 360° synopsis, 2018 - 2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Product type trends
• 2.5 End use trends
• 2.6 Distribution channel trends

Chapter 3 Market Insights

• 3.1 Industry ecosystem analysis
• 3.2 Key news and initiatives
  • 3.2.1 Partnership/Collaboration
  • 3.2.2 Merger/Acquisition
  • 3.2.3 Investment
  • 3.2.4 Product launch and innovation
• 3.3 Regulatory landscape
• 3.4 Impact forces
• 3.5 Growth drivers
  • 3.5.1 Rising demand for long-lasting floral arrangements
  • 3.5.2 Advancements in preservation techniques
• 3.6 Industry pitfalls and challenges
  • 3.6.1 High initial costs
  • 3.6.2 Traditional cultural preferences
• 3.7 Growth potential analysis
• 3.8 Raw material analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates and Forecast, By Flower Type 2018 - 2032, (USD Million) (Million units)

• 5.1 Key trends
• 5.2 Rose
• 5.3 Hydrangea
• 5.4 Orchid
• 5.5 Chrysanthemum
• 5.6 Gardenias
• 5.7 Gerberas
• 5.8 Others (Filler flowers, Peony, carnation)

Chapter 6 Market Estimates and Forecast, By Preserving Techniques 2018 - 2032, (USD Million) (Million units)

• 6.1 Key trends
• 6.2 Air drying
• 6.3 Silica gel
• 6.4 Sand technique
• 6.5 Pressing flowers
• 6.6 Epoxy resin
• 6.7 Others (immersion, Spraying)

Chapter 7 Market Estimates and Forecast, By Application 2018 - 2032, (USD Million) (Million units)

• 7.1 Key trends
• 7.2 Gifting
• 7.3 Home decoration
• 7.4 Wedding events
• 7.5 corporates settings
• 7.6 Retail and hospitality
• 7.7 Others (Art, memorials, Fashion, luxury packaging)

Chapter 8 Market Estimates and Forecast, By Price 2018 - 2032, (USD Million) (Million units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel 2018 - 2032, (USD Million) (Million units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce websites
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Speciality floral shops
  • 9.3.2 Home decor stores
  • 9.3.3 Others (Departmental stores, Gift shoppes)

Chapter 10 Market Estimates and Forecast, By Region 2018 - 2032, (USD Million) (Million units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
  • 10.4.8 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Beijing Sweetie-Gifts Co., Ltd.
• 11.2 EXCELLENT FLOWERS INC
• 11.3 Fleurs depargne
• 11.4 Flor Keeps
• 11.5 Florever.Co., Ltd
• 11.6 Immortal Fleur.
• 11.7 Native Apothecary
• 11.8 Nord blooms
• 11.9 Ohchi Nursery Ltd.
• 11.10 Rose amor
• 11.11 Shida Preserved Flowers Ltd
• 11.12 STILLA
• 11.13 The Million Roses
• 11.14 Verdi UK Ltd
• 11.15 Verdissimo young forever