市場調查報告書
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1573684
山地電動自行車市場、機會、成長動力、產業趨勢分析與預測,2024-2032Mountain E-Bike Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球山地電動自行車市場價值為 81 億美元,預計 2024 年至 2032 年複合年成長率將超過 4.5%。隨著冒險旅遊變得越來越主流,愛好者們正在尋找新的方式來穿越崎嶇的地形和原始的風景。山地電動自行車憑藉電動輔助,使騎士更輕鬆地征服具有挑戰性的道路。這種日益成長的興趣正在推動對專為崎嶇戶外活動而客製化的高性能電動自行車的需求,從而推動市場成長。
聯合國旅遊局的數據顯示,2023年,全球國際旅客人數約13億人次,成長34%。全球旅遊業的激增必將提振山地電動自行車市場。隨著越來越多的遊客前往不同的地方冒險,山地自行車等活動在未來幾年的需求將會增加。
世界各國政府都強調減少碳排放和促進更清潔的環境,進而推動山地電動自行車的發展。 2024 年,美國政府透過對購買電動自行車實施聯邦稅收抵免,強調了對綠色交通的承諾。該舉措旨在讓電動自行車更實惠,對消費者更具吸引力,並提供電動自行車價格 30% 的稅收抵免,上限為 900 美元。
整個產業分為電池、馬達、推進、銷售管道和區域。
基於電池類型的細分市場包括 SLA、鎳氫電池和鋰離子電池。到 2023 年,鋰離子電池領域將佔據主導地位,佔超過 80% 的佔有率。鋰離子電池以其能量密度高、壽命長、充電快等特點而成為山地電動自行車的首選。最近的創新進一步增強了電池性能,從而擴大了續航里程並加快了充電速度。這些改進不僅確保了更可靠的騎乘體驗,還增加了對鋰離子電池的需求,鞏固了其市場主導地位。
市面上的馬達類型分為輪轂馬達和中置馬達兩類。到 2023 年,輪轂馬達細分市場將佔據超過 69% 的佔有率。輪轂馬達的技術進步也增強了其性能,可提供更好的扭力、更安靜的操作和更緊湊的設計。
亞太地區引領山地電動自行車市場,到 2023 年將佔據約 65% 的佔有率。由於其多樣化的景觀以及人們對健身和冒險運動的興趣日益濃厚,對山地電動自行車的需求不斷成長。亞太地區消費者越來越青睞能夠提供卓越性能並方便穿越崎嶇地形的電動解決方案。在基礎設施發展的推動下,這種日益成長的傾向正在推動區域市場的成長。
The Global Mountain E-Bike Market was valued at USD 8.1 billion in 2023 and is projected to grow at a CAGR of over 4.5% from 2024 to 2032. The surge in adventure tourism is a primary catalyst for this market expansion. As adventure tourism becomes more mainstream, enthusiasts are on the lookout for novel ways to navigate rugged terrains and pristine landscapes. Mountain e-bikes, with their electric boosts, make it easier for riders to conquer challenging trails. This growing interest is driving up the demand for high-performance e-bikes tailored for rugged outdoor pursuits, thereby fueling the market growth.
Data from UN Tourism indicates that in 2023, the world saw around 1.3 billion international tourists, marking a 34% uptick. This surge in global tourism is poised to bolster the mountain e-bike market. With an increasing number of tourists venturing into varied locales, activities like mountain biking are set to see a heightened demand in the coming years.
Governments worldwide are emphasizing the reduction of carbon emissions and promoting a cleaner environment, leading to a boost in mountain e-bike development. In 2024, the U.S. government underscored its commitment to green transportation by introducing a federal tax credit for e-bike purchases. This initiative aims to make e-bikes more affordable and attractive to consumers for offering a tax credit of 30% of the e-bike's price, capped at USD 900.
The overall industry is divided into battery, motor, propulsion, sales channel, and region.
The market segments based on battery type include SLA, NiMH, and Li-ion. The Li-ion segment dominated with over 80% share in 2023. The lithium-ion (Li-ion) segment is flourishing, thanks to ongoing advancements in battery technology. Li-ion batteries, known for their high energy density, extended lifespan, and rapid charging, are the preferred choice for mountain e-bikes. Recent innovations have further enhanced battery performance, leading to extended ranges and quicker charging. Such improvements not only ensure a more reliable riding experience but also bolster the demand for Li-ion batteries, solidifying their market dominance.
Motor types in the market are divided into hub motor and mid motor categories. The hub motors segment captured over 69% share in 2023. Their rising popularity in the mountain e-bike sector can be attributed to their efficiency and straightforward installation. Technological advancements in hub motors have also enhanced their performance for offering better torque, quieter operations, and more compact designs.
Asia Pacific led the mountain e-bike market, commanding roughly 65% share in 2023. The region is witnessing a boom in outdoor activities, notably mountain biking. With its diverse landscapes and a burgeoning interest in fitness and adventure sports, there is a rising demand for mountain e-bikes. Asian Pacific consumers are gravitating towards electric solutions that promise superior performance and convenience for traversing rugged terrains. This growing inclination, bolstered by infrastructure developments, is propelling the regional market growth.