市場調查報告書
商品編碼
1573840
美甲護理產品市場、機會、成長動力、產業趨勢分析與預測,2024-2032Nail Care Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球指甲護理產品市場價值為 225 億美元,在人們對個人護理和美容日益重視的推動下,預計 2024 年至 2032 年複合年成長率為 5.1%。
該市場涵蓋多種產品,既滿足大眾市場消費者的需求,也滿足高階市場的需求。消費者意識的提高在推動市場方面發揮關鍵作用。隨著消費者認知到指甲健康的重要性以及忽視指甲健康的風險,對維持和增強指甲健康的產品的需求不斷增加。
此外,可支配收入的增加正在推動市場成長。隨著可支配收入的增加,消費者擴大投資於個人美容和美容產品,包括指甲護理。曾經偶爾的奢侈品現在已成為許多人日常美容的主要內容。隨著可支配收入的成長,對優質和豪華美甲護理產品的需求也在成長,消費者願意為卓越的品質和更高的福利進行更多投資。
在社群媒體教學的推動下,DIY指甲彩繪趨勢擴大了指甲彩繪套件和工具的市場,使消費者能夠在家中進行實驗。季節性時尚趨勢在很大程度上決定了指甲油的顏色,促使品牌推出與季節性主題產生共鳴的系列。例如,春季可能以柔和的色調為主,而秋季和冬季則傾向於大膽的深色。與特定活動或與時裝設計師合作相關的限量版系列增強了消費者的興趣,培養了購買最新色調的緊迫感。
整個指甲護理產品產業根據產品類型、最終用途、價格、配銷通路和地區進行分類。
2023年,指甲油細分市場以約92億美元的收入引領市場,預計在預測期內複合年成長率為5.3%。指甲油以其多功能性而聞名,有多種顏色、飾面和效果,吸引了廣泛的消費者群體。配方的不斷創新和從藥局到線上平台的零售通路的廣泛供應,鞏固了其市場主導地位。凝膠拋光劑的流行,在家中提供類似沙龍的效果,也促進了該細分市場的成長。
家庭細分市場佔據整個市場 57.9% 的佔有率,預計未來幾年將以 5.2% 的複合年成長率成長。 DIY 文化,尤其是在美容和個人護理領域,蓬勃發展,許多人選擇在家中進行美甲護理,而不是去沙龍。家庭護理的便利性和成本效益、COVID-19 大流行的後果、多樣化的產品可用性以及社交媒體影響力等因素鞏固了家庭護理領域的主導地位。隨著消費者擴大採用家庭指甲護理程序,該細分市場有望保持其強大的市場地位。
2023 年,北美約佔23.3% 的市場佔有率,預計到2032 年將以5% 的複合年成長率成長,這得益於消費者意識的提高、社交媒體影響力、家庭護理實踐的增加以及更廣泛的需求。隨著人們對健康和保健的日益關注,北美消費者越來越青睞能夠促進指甲健康且不含甲醛、甲苯和鄰苯二甲酸鹽等有害化學物質的指甲護理產品,從而推動了指甲護理的清潔美容趨勢。
The Global Nail Care Products Market was valued at USD 22.5 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032, fueled by an increasing emphasis on personal grooming and beauty.
The market encompasses a diverse range of products, catering to both mass-market consumers and premium segments. A surge in consumer awareness plays a pivotal role in driving the market. As consumers recognize the importance of nail health and the risks of neglecting it, demand for products that maintain and enhance nail health has increased.
Additionally, rising disposable income is propelling market growth. With more disposable income, consumers are increasingly investing in personal grooming and beauty products, including nail care. What was once an occasional luxury has now become a staple in many individuals' beauty routines. As disposable income grows, so does the appetite for premium and luxury nail care products, with consumers willing to invest more for superior quality and enhanced benefits.
The DIY nail art trend, bolstered by social media tutorials, has broadened the market for nail art kits and tools, empowering consumers to experiment at home. Seasonal fashion trends heavily dictate nail polish colors, prompting brands to launch collections that resonate with seasonal themes. For example, spring might see a dominance of pastel shades, while fall and winter lean towards bold, dark colors. Limited edition collections tied to specific events or collaborations with fashion designers amplify consumer interest, fostering a sense of urgency to acquire the latest shades.
The overall nail care products industry is classified based on product type, end-use, price, distribution channel, and region.
In 2023, the nail polish segment led the market with a revenue of approximately USD 9.2 billion and is projected to grow at a CAGR of 5.3% during the forecast period. Nail polish, celebrated for its versatility, comes in a myriad of colors, finishes, and effects, appealing to a broad consumer base. Continuous innovations in formulations and widespread availability across retail channels, from drugstores to online platforms, bolster its market dominance. The popularity of gel polishes, offering salon-like results at home, has also catalyzed the segment's growth.
With a commanding 57.9% share of the total market, the household segment is projected to grow at a CAGR of 5.2% in the coming years. The DIY culture, especially in beauty and personal care, has surged, with many opting for at-home nail care over salon visits. Factors like the convenience and cost-effectiveness of at-home care, the aftermath of the COVID-19 pandemic, diverse product availability, and social media influence have solidified the household segment's dominance. As consumers increasingly adopt at-home nail care routines, this segment is poised to retain its strong market position.
In 2023, North America accounted for approximately 23.3% of the market share and is anticipated to grow at a CAGR of 5% through 2032, driven by heightened consumer awareness, social media influence, a rise in at-home care practices, and a broader range of product offerings. With a growing focus on health and wellness, North American consumers are gravitating towards nail care products that promote nail health and are free from harmful chemicals like formaldehyde, toluene, and phthalates, thus fueling the clean beauty trend in nail care.