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健康美容化妝品

市場調查報告書

商品編碼

1573877

男士美容產品市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Mens Grooming Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月29日 | 出版商:

Global Market Insights Inc. | 英文 80 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球男士美容產品市場價值約為 555 億美元。媒體和廣告，重點關注衣著考究的男性名人和有影響力的人，在使這些做法正常化方面發揮了關鍵作用。因此，男性擴大購買各種產品，從護膚品到護髮品。

當今的消費者優先考慮專業的外表和個人信心，進一步推動市場成長。男性越來越意識到打扮的好處，並認知到增強皮膚健康、改善衛生和增強自尊等優點。品牌正在使產品多樣化，以滿足男士的獨特需求，推出抗衰老解決方案、鬍鬚護理產品和獨特的香水等產品。這種需求的增加凸顯了個人護理領域向更具包容性的視角的轉變，標誌著產業的強勁擴張。

市場經歷了顯著的成長和演變。男性現在正在採用多步驟的護膚程序，選擇適合其獨特皮膚類型的產品。向天然和有機成分的明顯轉變，反映了健康意識和環保選擇的更廣泛趨勢。中性或中性產品的興起正在挑戰男性和女性產品之間的傳統差異。個人化變得至關重要，品牌精心設計解決方案來滿足特定的皮膚問題和個人喜好。數位景觀，尤其是社群媒體和影響者行銷，在產品發現和品牌互動中發揮著至關重要的作用。此外，人們對抗老化解決方案、鬍鬚護理和強調便利性的多功能產品也越來越感興趣。

整個市場根據產品類型、最終用戶、價格範圍、配銷通路和地區進行細分。

2023年，保養品細分市場營收171億美元。預測顯示預測期間內複合年成長率為 6.1%。男士美容市場護膚品市場的激增可歸因於人們對皮膚健康意識的提高以及以男性為中心的護膚程序的日益規範化。此細分市場涵蓋多種產品，從潔面乳和保濕霜到解決痤瘡和黑斑等問題的專門治療產品。社群媒體和影響者行銷的興起有助於啟發男性護膚，消除與男性美容習慣相關的恥辱。為此，製造商正在製作專門滿足男性皮膚需求的產品，通常強調男性化的包裝和行銷。

2023 年，個人細分市場佔據60.5% 的市場佔有率，預計到2032 年，由於人們對男性美容態度的轉變、社交媒體的普遍影響以及對男性自我護理實踐的更廣泛接受，該細分市場的成長率將達到5.7% 。隨著這一細分市場的不斷發展，品牌不斷創新產品並完善行銷策略，以適應男性消費者的動態偏好。

2023 年，亞太地區男士美容產品市場價值約為167 億美元。市場領域脫穎而出。隨著中國、印度、韓國和日本等國家可支配收入的增加和城市化進程的加快，人們對各種美容產品的需求不斷成長。在全球美容趨勢和年輕一代對高品質產品的追求的影響下，男性的美容意識不斷增強，推動了這一市場的成長。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
產業影響力
- 成長動力
  - 男性美容意識和接受度不斷提高
  - 可支配所得增加
  - 擴大電子商務平台
- 產業陷阱與挑戰
  - 高競爭度和品牌忠誠度
  - 對經濟衰退的敏感性
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：男士美容產品市場估計與預測：按產品類型，2021-2032 年

主要趨勢
保養品
護髮產品
刮鬍產品
- 刮鬍前
  - 刮鬍膏
  - 須前油
  - 刮鬍皂
  - 其他須前產品
- 須後
  - 須後水
  - 香膏
  - 其他須後產品
刮鬍刀和刀片
其他產品類型

第 6 章：男士美容產品市場估計與預測：按最終用戶分類，2021-2032 年

主要趨勢
個人
商業的

第 7 章：男士美容產品市場估計與預測：按價格範圍，2021-2032

主要趨勢
低的
中等的
高的

第 8 章：男士美容產品市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 專賣店
- 大型超市和超級市場
- 其他零售店

第 9 章：男士美容產品市場估計與預測：按地區，2021-2032 年

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 10 章：公司簡介

American Crew
Beiersdorf AG
Colgate Palmolive Company
Coty Inc.
Estee Lauder Companies Inc.
Gillette
Hugo Boss
Jack Black
Johnson and Johnson
Kiehl's
Lab Series
L'Oreal Group
Procter and Gamble (P&G)
The Art of Shaving
Unilever

簡介目錄

Product Code: 11105

The Global Men's Grooming Products Market was valued at approximately USD 55.5 billion in 2023. Projections indicate a steady growth, with an anticipated CAGR of 5.6% from 2024 to 2032, due to the rising awareness and acceptance of male grooming. Media and advertising, spotlighting well-groomed male celebrities and influencers, have played a pivotal role in normalizing these practices. As a result, men are increasingly purchasing a diverse array of products, spanning skincare to haircare.

Today's consumers prioritize a professional appearance and personal confidence, further propelling market growth. Men are becoming more attuned to the benefits of grooming, recognizing advantages like enhanced skin health, improved hygiene, and boosted self-esteem. Brands are diversifying their offerings to cater to men's unique needs, introducing items such as anti-aging solutions, beard care products, and distinctive fragrances. This heightened demand underscores a shift towards a more inclusive perspective on personal care, signaling a robust industry expansion.

The market has undergone notable growth and evolution. Men are now adopting multi-step skincare routines, selecting products tailored to their unique skin types. There's a pronounced shift towards natural and organic ingredients, reflecting a broader trend of health-conscious and eco-friendly choices. The rise of gender-neutral or unisex products is challenging traditional distinctions between men's and women's offerings. Personalization is becoming paramount, with brands crafting solutions that cater to specific skin concerns and individual preferences. The digital landscape, especially social media and influencer marketing, plays a crucial role in product discovery and brand interaction. Additionally, there's a heightened interest in anti-aging solutions, beard care, and multifunctional products that emphasize convenience.

The overall market is segmented based on product type, end-user, price range, distribution channel, and region.

In 2023, the skincare products segment generated revenues of USD 17.1 billion. Projections suggest a growth trajectory with a CAGR of 6.1% during the forecast period. The surge in the skincare segment of the men's grooming market can be attributed to heightened awareness of skin health and the growing normalization of male-centric skincare routines. This segment spans a diverse array of products, from facial cleansers and moisturizers to specialized treatments addressing concerns like acne and dark spots. The ascent of social media and influencer marketing has been instrumental in enlightening men about skincare, dismantling stigmas tied to male beauty routines. In response, manufacturers are crafting products that cater specifically to men's skin needs, often emphasizing masculine packaging and marketing.

In 2023, the individual segment accounted for 60.5% market share, with projections indicating a growth rate of 5.7% through 2032, spurred by shifting attitudes towards male grooming, the pervasive influence of social media, and a broader acceptance of men's self-care practices. As the segment continues to evolve, brands are consistently innovating products and refining marketing strategies to align with the dynamic preferences of male consumers.

Asia Pacific men's grooming products market was valued at approximately USD 16.7 billion in 2023. Projections indicate a growth rate of 5.7% from 2024 to 2032. The Asia Pacific region stands out as a vibrant and swiftly expanding segment of the market, propelled by notable economic advancements and evolving consumer behaviors. As nations like China, India, South Korea, and Japan witness rising disposable incomes and urbanization, there's a burgeoning appetite for a diverse spectrum of grooming products. The increasing grooming awareness among men, shaped by global beauty trends and a younger demographic's pursuit of high-quality products, is driving this market growth.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising awareness and acceptance of male grooming
  - 3.2.1.2 Increased disposable income
  - 3.2.1.3 Expansion of e-commerce platforms
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 High competition and brand loyalty
  - 3.2.2.2 Sensitivity to economic downturns
3.3 Growth potential analysis
3.4 Porter's analysis
3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Men's Grooming Products Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Skin care products
5.3 Hair care products
5.4 Shaving products
- 5.4.1 Pre-shave
  - 5.4.1.1 Shaving cream
  - 5.4.1.2 Pre-shave oil
  - 5.4.1.3 Shaving soap
  - 5.4.1.4 Other Pre-shave products
- 5.4.2 Post-shave
  - 5.4.2.1 After-shave
  - 5.4.2.2 Balms
  - 5.4.2.3 Other Post-shave products
5.5 Razors and blades
5.6 Other product types

Chapter 6 Men's Grooming Products Market Estimates and Forecast, By End Users, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Individual
6.3 Commercial

Chapter 7 Men's Grooming Products Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Men's Grooming Products Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company website
8.3 Offline
- 8.3.1 Specialty stores
- 8.3.2 Hypermarket and Supermarket
- 8.3.3 Other retail stores

Chapter 9 Men's Grooming Products Market Estimates and Forecast, By Region, 2021-2032 (USD Billion)

9.1 Key trends, by regions
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA