汽車多媒體觸控板市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023 年，全球汽車多媒體觸控板市場價值為 22 億美元。

現代資訊娛樂系統在增強車內體驗方面發揮關鍵作用，包括導航、媒體播放、智慧型手機整合和即時車輛資料等功能。隨著消費者越來越尋求複雜且使用者友好的介面，觸控板成為促進對這些複雜系統進行直覺控制的最佳解決方案。汽車製造商正在逐步將觸控板嵌入其資訊娛樂設定中，特別是在連網和自動駕駛汽車中，以提升用戶體驗。由於觸控板提供​​了與車內技術更自然的交互，因此對安全性的高度關注和減少駕駛員分心，這一轉變得到了放大。

汽車多媒體觸控板領域的技術進步顯著。多點觸控功能、手勢辨識、觸覺回饋和更高的靈敏度等創新徹底改變了使用者體驗，使觸控板更加直覺和靈敏。這些增強功能滿足了消費者對無縫車內介面日益成長的需求，反映了數位化和智慧汽車的整體趨勢。

整個產業分為技術、應用、整車、銷售通路、區域。

基於應用的細分市場包括氣候控制、資訊娛樂和導航、車輛設定以及自動駕駛車輛控制。資訊娛樂和導航領域佔據主導地位，到 2023 年佔據了超過 48% 的市場佔有率，預計到 2032 年，在複雜的車載娛樂和導航系統需求激增的推動下，該市場規模將超過 17 億美元。

基於車輛的細分將市場分為乘用車（包括轎車、SUV和掀背車）和商用車。到2023年，乘用車將佔據78%的主導地位。內體驗的渴望。

2023 年，亞太地區將佔據 42% 的市場佔有率，預計到 2032 年將超過 15 億美元。中國、日本和韓國等國家對先進的車載技術表現出明顯的興趣，涵蓋豪華車和主流汽車。快速城市化、可支配收入增加以及連網和自動駕駛汽車的吸引力等因素將進一步推動市場成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商格局
  • 原物料供應商
  • 零件製造商
  • 觸控板組裝公司
  • 一級汽車供應商
  • OEM（原始設備製造商）
• 利潤率分析
• 技術和創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 車輛中擴大採用先進的資訊娛樂系統
    • 電動車 (EV) 在全球日益普及
    • 觸控板技術的進步
    • 對連網汽車的需求不斷成長
    • 日益關注安全和駕駛員輔助系統
  • 產業陷阱與挑戰
    • 觸控板的生產成本高
    • 觸控板的耐用性和可靠性
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按技術分類，2021 - 2032 年

• 主要趨勢
• 電容式觸控板
• 電阻式觸控板
• 力敏觸控板

第 6 章：市場估計與預測：按應用分類，2021 - 2032

• 主要趨勢
• 氣候控制
• 資訊娛樂和導航
• 車輛設定
• 自動駕駛車輛控制

第 7 章：市場估計與預測：按車輛分類，2021 - 2032 年

• 主要趨勢
• 搭乘用車
  • 轎車
  • SUV
  • 掀背車
• 商用車

第 8 章：市場估計與預測：按銷售管道，2021 - 2032 年

• 主要趨勢
• OEM （原始設備製造商）
• 售後市場

第 9 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
  • 北歐人
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 東南亞
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 10 章：公司簡介

• Alps Alpine Co., Ltd.
• Aptiv
• Continental AG
• Denso Corporation
• Fujitsu Limited
• Infineon Technologies
• Kyocera Corporation
• LG Electronics
• Microchip Technology
• Mitsubishi Electric Corporation
• NXP Semiconductors
• Panasonic Corporation
• Preh GmbH
• Robert Bosch GmbH
• Synaptics Incorporated
• TDK Corporation
• Texas Instruments
• Valeo S.A.
• Visteon Corporation
• ZF Friedrichshafen AG

The Global Automotive Multimedia Touchpad Market was valued at USD 2.2 billion in 2023. Projections indicate a growth rate of over 5.2% CAGR from 2024 to 2032, primarily driven by the rising adoption of advanced infotainment systems in vehicles.

Modern infotainment systems play a pivotal role in enhancing the in-car experience, encompassing features like navigation, media playback, smartphone integration, and real-time vehicle data. With consumers increasingly seeking sophisticated and user-friendly interfaces, touchpads emerge as the optimal solution for facilitating intuitive control over these intricate systems. Automakers are progressively embedding touchpads into their infotainment setups, especially in connected and autonomous vehicles, to elevate user experience. This shift is amplified by a heightened focus on safety and reducing driver distractions, as touchpads offer a more natural interaction with in-car technology.

Significant technological strides characterize the automotive multimedia touchpad landscape. Innovations like multi-touch capabilities, gesture recognition, haptic feedback, and heightened sensitivity have revolutionized user experience, rendering touchpads more intuitive and responsive. These enhancements resonate with the escalating consumer appetite for seamless in-car interfaces, mirroring the overarching trend towards digitalization and smart vehicles.

The overall industry is divided into technology, application, vehicle, sales channel, and region.

The market segments based on application include climate control, infotainment and navigation, vehicle settings, and autonomous vehicle control. Dominating the landscape, the infotainment and navigation segment captured over 48% of the market share in 2023, with projections suggesting it will surpass USD 1.7 billion by 2032, driven by the surging demand for sophisticated in-car entertainment and navigation systems.

Vehicle-based segmentation divides the market into passenger cars (including sedans, SUVs, and hatchbacks) and commercial vehicles. The passenger cars commanded a dominant 78% share in 2023. This supremacy is attributed to mid-to-high-end passenger cars increasingly adopting advanced infotainment systems with integrated touchpads, aligning with consumer desires for enriched in-car experiences.

Asia Pacific held a significant 42% share in 2023, with expectations to surpass USD 1.5 billion by 2032. The region's robust automotive manufacturing presence fuels the demand for multimedia touchpads. Countries like China, Japan, and South Korea showcase a pronounced appetite for advanced in-car technologies, spanning both luxury and mainstream vehicles. Factors, such as rapid urbanization, rising disposable incomes, and the allure of connected and autonomous vehicles will further bolster market growth.

Table of Content

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Raw material suppliers
  • 3.2.2 Component manufacturers
  • 3.2.3 Touchpad assembly companies
  • 3.2.4 Tier 1 automotive suppliers
  • 3.2.5 OEMs (original equipment manufacturers)
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing adoption of advanced infotainment systems in vehicles
    • 3.8.1.2 Rising popularity of electric vehicles (EVs) across the world
    • 3.8.1.3 Advancements in touchpad technology
    • 3.8.1.4 Growing demand for connected cars
    • 3.8.1.5 Increasing focus on safety and driver assistance systems
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High costs of the production of touchpads
    • 3.8.2.2 Durability and reliability of the touchpads
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 Capacitive touchpads
• 5.3 Resistive touchpads
• 5.4 Force-sensitive touchpads

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Climate control
• 6.3 Infotainment and navigation
• 6.4 Vehicle settings
• 6.5 Autonomous vehicle control

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 Passenger cars
  • 7.2.1 Sedans
  • 7.2.2 SUVs
  • 7.2.3 Hatchbacks
• 7.3 Commercial vehicles

Chapter 8 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 OEM (Original Equipment Manufacturer)
• 8.3 Aftermarket

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
  • 9.3.8 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
  • 9.4.7 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Alps Alpine Co., Ltd.
• 10.2 Aptiv
• 10.3 Continental AG
• 10.4 Denso Corporation
• 10.5 Fujitsu Limited
• 10.6 Infineon Technologies
• 10.7 Kyocera Corporation
• 10.8 LG Electronics
• 10.9 Microchip Technology
• 10.10 Mitsubishi Electric Corporation
• 10.11 NXP Semiconductors
• 10.12 Panasonic Corporation
• 10.13 Preh GmbH
• 10.14 Robert Bosch GmbH
• 10.15 Synaptics Incorporated
• 10.16 TDK Corporation
• 10.17 Texas Instruments
• 10.18 Valeo S.A.
• 10.19 Visteon Corporation
• 10.20 ZF Friedrichshafen AG