市場調查報告書
商品編碼
1577074
汽車NFC市場、機會、成長動力、產業趨勢分析與預測,2024-2032年Automotive NFC Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年全球汽車 NFC 市場價值為 45 億美元,預計 2024 年至 2032 年複合年成長率將超過 4.5%。
隨著車輛演變成更智慧、更互聯的實體,消費者對汽車存取和控制的複雜解決方案的需求不斷成長。將 NFC 整合到智慧鑰匙中不僅可以滿足這些需求,還可以提供無縫連接、更高的安全性和豐富的使用者體驗。這種技術融合不僅提高了汽車門禁系統的功能和安全性,也滿足了消費者和汽車製造商不斷變化的需求。
例如,2023 年 12 月,以其安全汽車門禁系統而聞名的 Huf Group 簽訂了一份重大契約,突顯了其在汽車技術領域的領導地位。歐洲一家領先的汽車製造商斥巨資數千萬,聘請 Huf Group 打造一款前衛的智慧鑰匙。
汽車 NFC 格局按類型、應用、技術、連接性、車輛類型和地區進行細分。
應用細分涵蓋無鑰匙進入、資訊娛樂系統、支付系統、門禁控制、藍牙配對、車輛通訊等。值得注意的是,資訊娛樂系統領域成長最快,2024 年至 2032 年複合年成長率為 25%。利用 NFC 技術,這種整合有望在駕駛員的智慧型手機和車輛資訊娛樂系統之間實現流暢且引人入勝的互動。
連接方面,市場分為藍牙、Wi-Fi 和其他技術。到 2032 年,藍牙市場的價值預計將超過 150 億美元。這些系統提供自適應巡航控制和碰撞警告等功能,透過藍牙整合增強功能和使用者體驗,實現即時資料交換和遠端監控。
由於對先進汽車技術的強勁需求和連網汽車需求的激增,北美汽車 NFC 市場預計到 2032 年將達到 300 億美元。在美國,消費者轉向智慧汽車進一步放大了這種需求。美國的景觀展示了主要汽車製造商和科技公司的融合,都競相將 NFC 技術嵌入他們的產品中。
The Global Automotive NFC Market was valued at USD 4.5 billion in 2023 and is projected to witness over 4.5% CAGR from 2024 to 2032.
As vehicles evolve into smarter, more connected entities, there is a growing consumer demand for sophisticated solutions in car access and control. Integrating NFC into smart keys not only meets these demands but also offers seamless connectivity, heightened security, and an enriched user experience. This technological blend not only boosts the functionality and security of car access systems but also aligns with the changing needs of both consumers and automakers.
For example, in December 2023, Huf Group, known for its secure car access systems, clinched a major contract underscoring its leadership in automotive tech. A leading European car manufacturer engaged Huf Group for crafting an avant-garde smart key, pouring in a hefty investment in the high tens of millions.
The automotive NFC landscape is segmented by type, application, technology, connectivity, vehicle type, and region.
The application segmentation spans keyless entry, infotainment systems, payment systems, access control, Bluetooth pairing, vehicle communication, and more. Notably, the infotainment systems segment is the fastest growing, boasting 25% CAGR from 2024 to 2032. A significant driver for this growth is the trend of merging automotive infotainment with smartphone ecosystems. Leveraging NFC technology, this integration promises a fluid and engaging interaction between a driver's smartphone and the vehicle's infotainment.
Connectivity-wise, the market divides into Bluetooth, Wi-Fi, and other technologies. The Bluetooth segment is on track to surpass USD 15 billion by 2032. Modern vehicles are increasingly weaving Bluetooth technology into their Advanced Driver Assistance Systems (ADAS). These systems, which offer features like adaptive cruise control and collision warnings, see enhanced functionality and user experience through Bluetooth integration, enabling real-time data exchanges and remote monitoring.
North America automotive NFC market is poised to hit USD 30 billion by 2032, fueled by a robust appetite for advanced automotive technologies and a surge in demand for connected vehicles. In the U.S., this demand is further amplified by a consumer shift towards smarter vehicles. The U.S. landscape showcases a blend of major automakers and tech firms, all racing to embed NFC technology into their offerings.