2024年至2032年露營帳篷市場機會、成長動力、產業趨勢分析與預測

2023 年全球露營帳篷市場價值為39 億美元，預計2024 年至2032 年複合年成長率為7.2%。裝備的需求，導致更多的露營旅行和對高品質設備的需求不斷成長。隨著消費者越來越關注健康和保健，露營因其對身心的好處而越來越受歡迎。對於注重健康的人來說，擺脫科技的束縛並參與體育活動是最重要的吸引力。此外，露營裝備的創新，如輕質材料、改進的絕緣性和多功能設計，吸引了那些追求舒適和便利的人。

太陽能設備和智慧帳篷等技術增強產品的不斷增加也影響著市場的成長。經濟不確定性和旅行限制正在促使更多人探索國內旅行選擇。露營提供了一種經濟高效的旅行方式，讓人們無需制定過多的旅行計劃即可享受新的體驗。許多消費者選擇當地目的地作為一種經濟實惠且方便的戶外消磨方式。

市場依產品類型分為圓頂帳篷、隧道帳篷、測地帳篷等。 2023 年，圓頂帳篷因其易於安裝和空氣動力學設計而佔據主導地位，可在大風條件下提供穩定性。這些功能使圓頂帳篷成為休閒露營者和家庭的熱門選擇，特別是對於那些尋求耐用且耐候的選擇的人來說。依容量分類，市場分為2人帳篷、3-4人帳篷及單人帳篷。

預計兩人帳篷將保持其主導地位，為露營者提供緊湊而寬敞的解決方​​案。它們的便攜性和舒適性之間的平衡吸引了廣泛的用戶，包括情侶和小團體，使其成為汽車露營和背包旅行的多功能選擇。 2023 年，北美佔據市場主導地位，價值為 10 億美元，預計到 2032 年將達到 19 億美元。此外，露營和在大自然中度過時光對心理健康的好處正在吸引更多的消費者，因為露營提供了減輕壓力和改善整體福祉的理想方式。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 原料分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 對戶外活動的興趣增加
    • 健康與保健趨勢
    • 技術進步
    • 國內旅遊增加
  • 產業陷阱與挑戰
    • 市場飽和
    • 產品品質和耐用性
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032

• 主要趨勢
• 圓頂帳篷
• 隧道帳篷
• 測地帳篷
• 其他（A型框架、駕駛室等）

第 6 章：市場估計與預測：依產能分類，2021-2032 年

• 主要趨勢
• 2人
• 3-4人
• 獨奏

第 7 章：市場估計與預測：依價格範圍，2021-2032

• 主要趨勢
• 低的
• 中
• 高的

第 8 章：市場估計與預測：依用途分類，2021-2032 年

• 主要趨勢
• 個人露營
• 團體露營

第 9 章：市場估計與預測：依最終用途，2021-2032 年

• 主要趨勢
• 個人的
• 商業的

第 10 章：市場估計與預測：依配銷通路分類，2021-2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市
  • 專賣店
  • 其他（百貨公司等）

第 11 章：市場估計與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • MEA 的其餘部分

第 12 章：公司簡介

• Bass Pro Shops
• Big Agnes
• Coleman Company, Inc.
• Deuter
• Eureka
• Hikergroup
• Kelty
• Mountain Safety Research
• Nemo Equipment, Inc.
• Osprey Packs, Inc.
• Recreational Equipment, Inc.
• Sierra Designs
• Snow Peak
• The North Face
• Vango

The Global Camping Tent Market was valued at USD 3.9 billion in 2023 and is projected to grow at a CAGR of 7.2% between 2024 and 2032. The increasing popularity of outdoor recreation and adventure activities is driving demand for camping gear as more people seek nature experiences, resulting in more camping trips and a growing need for high-quality equipment. As consumers become more focused on health and wellness, camping is gaining appeal for its physical and mental benefits. Disconnecting from technology and engaging in physical activities are key attractions for health-conscious individuals. Furthermore, innovations in camping gear, such as lightweight materials, improved insulation, and multi-functional designs, are attracting those seeking both comfort and convenience.

The growing availability of technology-enhanced products, like solar-powered gear and smart tents, is also influencing market growth. Economic uncertainties and travel restrictions are pushing more people to explore domestic travel options. Camping provides a cost-effective way to travel, allowing people to enjoy new experiences without extensive travel plans. Many consumers are opting for local destinations as an affordable and accessible way to spend time outdoors.

The market is segmented by product type into dome tents, tunnel tents, geodesic tents, and others. In 2023, dome tents held a dominant position due to their easy setup and aerodynamic design, which offers stability in windy conditions. These features make dome tents a popular choice among casual campers and families, especially for those seeking a durable and weather-resistant option. In terms of capacity, the market is categorized into 2-person, 3-4 person, and solo tents.

2-person tents are anticipated to maintain their dominance, offering a compact yet spacious solution for campers. Their balance of portability and comfort appeals to a wide range of users, including couples and small groups, making them versatile for both car camping and backpacking. North America dominated the market in 2023, with a value of USD 1 billion, and is expected to reach USD 1.9 billion by 2032. The growing interest in outdoor activities is contributing to this regional growth. Additionally, the mental health benefits of camping and spending time in nature are drawing more consumers, as camping provides an ideal way to reduce stress and improve overall well-being.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Raw material analysis
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increased interest in outdoor activities
    • 3.7.1.2 Health and wellness trends
    • 3.7.1.3 Advancements in technology
    • 3.7.1.4 Rise in domestic travel
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Market saturation
    • 3.7.2.2 Product quality and durability
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Dome tents
• 5.3 Tunnel tents
• 5.4 Geodesic tents
• 5.5 Others (A-Frame, Cabin, etc.)

Chapter 6 Market Estimates & Forecast, By Capacity, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 2 Person
• 6.3 3-4 Person
• 6.4 Solo

Chapter 7 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Mid
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Usage, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Individual camping
• 8.3 Group camping

Chapter 9 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Personal
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Supermarkets
  • 10.3.2 Specialty stores
  • 10.3.3 Others (Departmental Stores. Etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Bass Pro Shops
• 12.2 Big Agnes
• 12.3 Coleman Company, Inc.
• 12.4 Deuter
• 12.5 Eureka
• 12.6 Hikergroup
• 12.7 Kelty
• 12.8 Mountain Safety Research
• 12.9 Nemo Equipment, Inc.
• 12.10 Osprey Packs, Inc.
• 12.11 Recreational Equipment, Inc.
• 12.12 Sierra Designs
• 12.13 Snow Peak
• 12.14 The North Face
• 12.15 Vango