2024 - 2032 年衛生紙市場機會、成長動力、產業趨勢分析與預測

2023年全球衛生紙市場價值為3,390億美元，預計2032年將達到5,390億美元，2024年至2032年複合年成長率為5.5%。這種成長。隨著環保意識的提高，向生態足跡更小的產品的轉變將會加速。這一趨勢導致對源自永續來源的纖維或回收材料的衛生紙的需求激增。作為回應，公司正在納入永續實踐並提供環保替代品，以適應不斷變化的消費者偏好。

此外，嚴格的政府指令和鼓勵永續發展的激勵措施也推動了對這些產品的需求。技術進步也使製造商能夠生產高品質、環保、衛生的紙張，並滿足注重永續發展的市場的需求。消費者需求、監管支援、企業責任和技術創新的結合推動了環保衛生紙張的成長。在產品類型中，衛生紙在 2023 年佔據主導地位，佔 29.53%。

品質和生產效率的創新鞏固了其市場領導地位，使其成為衛生紙市場的關鍵部分。在材料方面，再生紙細分市場在 2023 年佔據了 57.7% 的顯著佔有率。增強的回收技術提高了再生紙的品質和成本效益，使其成為原生紙漿產品的有力替代品。此外，政府的支持性政策和激勵措施正在推動再生材料在紙張市場的採用。

在分銷管道方面，2023年網路銷售佔據主導地位，佔60.6%。電子商務基礎設施的擴張和物流的改善進一步鞏固了線上管道的領導地位。從地區來看，亞太地區 (APAC) 在人口眾多、快速城市化和可支配收入不斷成長的推動下，以 6.4% 的複合年成長率領先市場，成為全球衛生紙市場成長的重要貢獻者。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 監管環境
• 衝擊力
  • 成長動力
    • 消費者對環保產品的偏好不斷上升
    • 提高衛生標準
    • 對環境議題的認知不斷增強並轉向永續實踐
  • 產業陷阱與挑戰
    • 造紙所需的能源密集型工藝
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 原料分析
• 定價分析
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 衛生紙
  • 單層
  • 雙層
  • 其他（三層等）
• 面紙
• 紙巾
  • 毛巾捲
  • 折疊毛巾
  • 其他（中拉毛巾等）
• 餐巾紙
• 濕紙巾
• 其他（藥用紙、廚房用紙等）

第 6 章：市場估計與預測：依來源分類，2021 - 2032 年

• 主要趨勢
• 原漿
• 再生紙

第 7 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：市場估計與預測：依應用分類，2021 - 2032

• 主要趨勢
• 家庭
• 商業的
  • HoReCa
  • 公司的
  • 衛生保健
  • 其他（水療中心、機構等）

第 9 章：市場估計與預測：按銷售管道，2021 - 2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他（個體店等）

第 10 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • MEA 的其餘部分

第 11 章：公司簡介

• APP
• Cascades
• Essity
• Georgia-Pacific
• Hengan
• Kimberly-Clark
• Mondi
• Nine Dragons Paper
• Oji
• Paperlinx
• Procter & Gamble
• Sofidel
• Suzano
• Vinda
• Wausau Paper

The Global Hygienic Paper Market was valued at USD 339 billion in 2023 and is projected to reach USD 539 billion by 2032, growing at a CAGR of 5.5% from 2024 to 2032. The increasing consumer preference for eco-friendly products is a key driver behind this growth. As environmental awareness rises, the shift toward products with a smaller ecological footprint will accelerate. This trend has led to a surge in demand for hygienic paper derived from sustainably sourced fibers or recycled materials. In response, companies are incorporating sustainable practices and offering eco-friendly alternatives, which align with changing consumer preferences.

In addition, stringent government mandates and incentives encouraging sustainability have propelled the demand for these products. Technological advancements have also enabled manufacturers to produce high-quality, eco-friendly, hygienic paper, meeting the demands of a sustainability-focused market. This blend of consumer demand, regulatory support, corporate responsibility, and technological innovation has propelled the growth of eco-friendly, hygienic paper. Among product types, toilet paper held a dominant share of 29.53% in 2023. Its consistent demand across residential, commercial, and public settings underscores its significance.

Innovations in quality and production efficiency have bolstered its market leadership, making it a key segment in the hygienic paper market. In terms of material, the recycled paper segment captured a notable share of 57.7% in 2023. Rising environmental awareness drives consumer interest in recycled paper, which is seen as a more sustainable option. Enhanced recycling technologies have improved the quality and cost-effectiveness of recycled paper, positioning it as a strong alternative to virgin pulp products. Additionally, supportive government policies and incentives are boosting the adoption of recycled materials in the paper market.

Regarding distribution channels, online sales secured a dominant share of 60.6% in 2023. The convenience, competitive pricing, and wider product range offered by e-commerce platforms are key factors driving segment growth. The expansion of e-commerce infrastructure and improved logistics further solidify online channels' leadership. Regionally, Asia-Pacific (APAC) leads the market with a CAGR of 6.4%, driven by a large population, rapid urbanization, and rising disposable incomes, making it a significant contributor to the global hygienic paper market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rising consumer preference for eco-friendly products
    • 3.3.1.2 Increased Hygiene Standard
    • 3.3.1.3 Growing awareness of environmental issues and a shift towards sustainable practices
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Energy-intensive processes required for paper production
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Raw material analysis
• 3.6 Pricing Analysis
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Toilet paper
  • 5.2.1 Single-ply
  • 5.2.2 Double-ply
  • 5.2.3 Others (triple ply, etc.)
• 5.3 Facial tissues
• 5.4 Paper towels
  • 5.4.1 Roll towels
  • 5.4.2 Folded towels
  • 5.4.3 Others (centre-pull towels, etc.)
• 5.5 Napkins
• 5.6 Wet wipes
• 5.7 Others (medicinal paper, kitchen paper, etc.)

Chapter 6 Market Estimates & Forecast, By Source, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Virgin pulp
• 6.3 Recycled paper

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Household
• 8.3 Commercial
  • 8.3.1 HoReCa
  • 8.3.2 Corporate
  • 8.3.3 Healthcare
  • 8.3.4 Others (spa, institutional, etc.)

Chapter 9 Market Estimates & Forecast, By Sales Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Supermarket/hypermarket
  • 9.3.2 Specialty stores
  • 9.3.3 Others (individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 APP
• 11.2 Cascades
• 11.3 Essity
• 11.4 Georgia-Pacific
• 11.5 Hengan
• 11.6 Kimberly-Clark
• 11.7 Mondi
• 11.8 Nine Dragons Paper
• 11.9 Oji
• 11.10 Paperlinx
• 11.11 Procter & Gamble
• 11.12 Sofidel
• 11.13 Suzano
• 11.14 Vinda
• 11.15 Wausau Paper