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體育用品和健身

市場調查報告書

商品編碼

1615958

水上運動產品市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Water Sports Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年09月11日 | 出版商:

Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年，全球水上運動產品市場估值為384億美元，預計2024年至2032年複合年成長率為4.9%。越來越多的人熱衷於戶外探險，參與衝浪、划艇、槳板衝浪和浮潛等活動。這種興趣的增加很大程度上是出於對健身、緩解壓力和社交互動的渴望。美國船舶製造商協會的數據顯示，過去五年水上運動參與度增加了 7%。

隨著人們對這些活動的熱情高漲，對相關裝備、服裝和配件的興趣也隨之增加。此外，社群媒體發揮關鍵作用，展示水上運動既有趣又可行，從而鼓勵更廣泛的參與和對優質設備的投資。整個水上運動產品產業根據產品類型、年齡層、最終用途、配銷通路和地區進行分類。水上運動產品市場將其產品分為衝浪產品、安全產品和潛水產品。

2023年，安全產品領域成為領跑者，收入達194.1億美元，預計到2032年將達到300億美元。。隨著水上活動的發展，從救生衣、頭盔到個人漂浮裝置 (PFD) 等防護裝備的需求也隨之增加。按最終用戶細分市場揭示了兩類：個人和商業實體。到 2023 年，商業領域佔據了 65% 的市場佔有率，預計在預測期內複合年成長率為 4.8%。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	384 億美元
預測值	585 億美元
複合年成長率	4.9%

商業部分包括水上運動度假村、探險旅遊和休閒中心，在水上運動產品格局中發揮著舉足輕重的作用。這些實體在安全裝備、船隻、皮划艇和其他設備上進行了大量投資，以滿足其廣泛的客戶需求。北美引領水上運動產品市場，2023年收入達130億美元，預計到2032年將達到200億美元。北美多樣化的水體——從廣闊的海洋到寧靜的湖泊——為各種各樣的活動提供了便利，包括皮划艇、單槳衝浪和水上摩托車。衝浪、滑水和帆船等活動深深融入了北美地區。

產業生態系統分析
重要新聞和舉措
- 夥伴關係/協作
- 併購
- 投資
- 產品發布與創新
監管環境
衝擊力
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 首選價格範圍
成長動力
- 對水上運動活動的興趣日益濃厚
- 擴大旅遊和休閒活動
產業陷阱與挑戰
- 需求隨季節波動
成長潛力分析
原料分析
貿易分析
- 匯出資料
- 導入資料
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率
主要市場參與者的競爭分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型 2018 - 2032 年

主要趨勢
衝浪產品
- 潛水衣
- 衝浪板
- 滑水橇
- 尾波滑水板
- 滑冰鞋
- 尾波衝浪者
- 護膝
- 其他（皮帶、腳蹼）
安全產品
- 乾式潛水衣
- 潛水服
- 防曬衣
- 救生衣
- 個人漂浮裝置
- 其他（衝擊背心）
潛水產品
- 面罩/腳蹼
- 帽子
- 風鏡
- 泳衣
- 其他（儀表、潛水氣瓶）

第 6 章：市場估計與預測：依年齡層 2018 - 2032

主要趨勢
孩子們
男士
女性

第 7 章：市場估計與預測：按最終用戶 2018 - 2032 年

主要趨勢
個人
商業的

第 8 章：市場估計與預測：按配銷通路2018 - 2032 年

主要趨勢
線上
- 電子商務網站
- 公司網站
離線
- 專營店
- 其他（專賣店、百貨公司）

第 9 章：市場估計與預測：按地區 2018 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
拉丁美洲
- 巴西
- 墨西哥
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第 10 章：公司簡介

Airhead Sports Group
Aqua Lung International
Beuchat
Body Glove
Cressi SpA
Hobie Cat Company
Hurley. Inc
Liquid Force
Mares SpA
Naish International
O'Brien Watersports
O'Neill
Scubapro (Johnson outdoors)
Speedo International
Tabata Co., Ltd.

簡介目錄

Product Code: 11391

The Global Water Sports Products Market was valued at USD 38.4 billion in 2023 and is projected to grow at a CAGR of 4.9% from 2024 to 2032. The market expansion is largely attributed to a rising enthusiasm for water sports. More individuals are gravitating towards outdoor adventures, engaging in activities like surfing, kayaking, paddleboarding, and snorkeling. This heightened interest is largely motivated by aspirations for fitness, stress alleviation, and social interaction. Data from the National Marine Manufacturers Association indicates a 7% uptick in water sports participation over the last five years.

As enthusiasm for these activities swells, so does the appetite for associated gear, apparel, and accessories. Moreover, social media plays a pivotal role, showcasing water sports as both enjoyable and attainable, thereby encouraging broader participation and investment in premium equipment. The overall water sports products industry is classified based on product type, age group, end-use, distribution channel, and region. The water sports products market categorizes its offerings into surfing products, safety products, and diving products.

In 2023, the safety products segment emerged as the frontrunner, raking in USD 19.41 billion in revenue, with projections to hit USD 30 billion by 2032. The dominance of safety products in the water sports arena can be attributed to heightened safety awareness among participants and stringent governmental regulations. As water activities gain traction, so does the demand for protective gear-ranging from life jackets and helmets to personal flotation devices (PFDs). Segmenting the market by end-user reveals two categories: individuals and commercial entities. In 2023, the commercial sector commanded a substantial 65% market share and is projected to grow at a CAGR of 4.8% during the forecast period.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$38.4 Billion
Forecast Value	$58.5 Billion
CAGR	4.9%

The commercial segment, which includes water sports resorts, adventure tourism, and recreational centers, plays a pivotal role in the water sports products landscape. These entities make significant investments in safety gear, boats, kayaks, and other equipment to serve their expansive clientele. North America leads the water sports products market, generating USD 13 billion in revenue in 2023, with expectations to reach USD 20 billion by 2032. The region's rich culture of water-based recreation, coupled with high participation rates, propels its water sports products market. North America's diverse water bodies-ranging from expansive oceans to serene lakes-facilitate a wide array of activities, including kayaking, paddleboarding, and jet skiing.Cultural inclinations further amplify this access, with activities like surfing, wakeboarding, and sailing deeply embedded in the region's lifestyle.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Market 360° synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Distribution channel trends

Chapter 3 Market Insights

3.1 Industry ecosystem analysis
3.2 Key news and initiatives
- 3.2.1 Partnership/Collaboration
- 3.2.2 Merger/Acquisition
- 3.2.3 Investment
- 3.2.4 Product launch & innovation
3.3 Regulatory landscape
3.4 Impact forces
3.5 Consumer buying behavior analysis
- 3.5.1 Demographic trends
- 3.5.2 Factors affecting buying decision
- 3.5.3 Consumer product adoption
- 3.5.4 Preferred distribution channel
- 3.5.5 Preferred price range
3.6 Growth drivers
- 3.6.1 Growing interest in water sports activities
- 3.6.2 Expanding tourism and recreational activities
3.7 Industry pitfalls & challenges
- 3.7.1 Fluctuations in demand by season
3.8 Growth potential analysis
3.9 Raw material analysis
3.10 Trade analysis
- 3.10.1 Export data
- 3.10.2 Import data
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion) (Thousand units)

5.1 Key trends
5.2 Surfing products
- 5.2.1 Wetsuits
- 5.2.2 Surfboards
- 5.2.3 Water skis
- 5.2.4 Wakeboards
- 5.2.5 Wake skates
- 5.2.6 Wake surfers
- 5.2.7 Kneeboards
- 5.2.8 Others (leashes, fins)
5.3 Safety products
- 5.3.1 Dry suit
- 5.3.2 Wetsuit
- 5.3.3 Rash guards
- 5.3.4 Life jackets
- 5.3.5 Personal floatation device
- 5.3.6 Others (impact vests)
5.4 Diving products
- 5.4.1 Masks/fins
- 5.4.2 Caps
- 5.4.3 Goggles
- 5.4.4 Swimsuits
- 5.4.5 Others (gauges, scuba tanks)

Chapter 6 Market Estimates & Forecast, By Age Group 2018 - 2032, (USD Billion) (Thousand units)

6.1 Key trends
6.2 Kids
6.3 Men
6.4 Women

Chapter 7 Market Estimates & Forecast, By End Users 2018 - 2032, (USD Billion) (Thousand units)

7.1 Key trends
7.2 Individual
7.3 Commercial

Chapter 8 Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion) (Thousand units)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce website
- 8.2.2 Company websites
8.3 Offline
- 8.3.1 Franchise stores
- 8.3.2 Others (Specialty stores, departmental stores)

Chapter 9 Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion) (Thousand units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa