市場調查報告書
商品編碼
1615970
麥芽奶市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Malted Milk Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年全球麥乳精市場價值為 20.1 億美元,預計 2024 年至 2032 年複合年成長率為 6.1%。美味的選擇。消費者偏好、技術進步和監管變化已經改變了麥乳精產業。十年前,市場主要集中在傳統麥芽乳飲料上,產品差異化有限。健康和保健趨勢以及食品技術的進步已經改變了市場格局。
現今的消費者需要兼具口味和功能優勢的產品。這種需求促使製造商探索新的口味、成分和包裝形式。永續性和道德消費變得越來越重要,促使公司重新評估其採購、生產和行銷策略。 2023 年,麥乳粉細分市場的價值為 8.93 億美元,預計將強勁成長。
麥乳粉因其多功能性和較長的保存期限而廣受歡迎。它廣泛用於家庭和商業場所,例如麵包店和餐飲服務場所,既可作為飲料基料,也可作為各種食譜的配料。消費者優先考慮便利性,尤其是在因氣候條件而需要常溫儲存的地區。超市和大賣場的配銷通路因其涵蓋範圍廣、產品選擇多樣以及一站式購物的便利性而佔據主導地位,尤其是在城市地區。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 20.1 億美元 |
預測值 | 34.2 億美元 |
複合年成長率 | 6.1% |
便利商店發揮著至關重要的作用,尤其是液態麥芽奶,滿足了尋求快速購買的顧客的需求。在電子商務興起和購物習慣改變的推動下,線上零售迅速普及,特別是在千禧世代和 Z 世代中,他們更喜歡送貨上門和更廣泛的產品選擇。 2024年至2032年,北美麥芽奶市場佔有率預計將以6.6%的複合年成長率成長。需求的主要促進因素包括麥芽奶昔和相關糖果的流行。
The Global Malted Milk Market was valued at USD 2.01 billion in 2023 and is projected to expand at a CAGR of 6.1% from 2024 to 2032. Innovative flavors and formulations, including chocolate, vanilla, and fruit-infused variants, are attracting younger consumers seeking diverse and flavorful options. Consumer preferences, technological advancements, and regulatory changes have transformed the malted milk industry. A decade ago, the market focused on traditional malted milk beverages with limited product differentiation. Health and wellness trends and food technology advancements have shifted the market landscape.
Today's consumers demand products that offer both taste and functional benefits. This demand has driven manufacturers to explore new flavors, ingredients, and packaging formats. Sustainability and ethical consumption are becoming more important, prompting companies to reassess their sourcing, production, and marketing strategies. The powdered malted milk segment was valued at USD 893 million in 2023 and is expected to grow at a robust pace.
Powdered malted milk is popular for its versatility and long shelf life. It is widely used in households and commercial venues, such as bakeries and foodservice establishments, both as a beverage base and an ingredient in various recipes. Consumers prioritize convenience, especially in regions where ambient storage is necessary due to climatic conditions. Supermarkets and hypermarkets distribution channel dominates due to their wide reach, varied product selections, and the convenience of one-stop shopping, particularly in urban areas.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $2.01 Billion |
Forecast Value | $3.42 Billion |
CAGR | 6.1% |
Convenience stores play a crucial role, especially for liquid malted milk, catering to customers seeking quick purchases. Online retail is rapidly gaining popularity, driven by the rise of e-commerce and changing shopping habits, particularly among millennials and Gen Z who prefer home delivery and a broader product selection. North America malted milk market share is expected to grow at a CAGR of 6.6% from 2024 to 2032. The market in North America features both traditional and innovative products. Key drivers of demand include the popularity of malted milkshakes and related confectionery items.The region's health and wellness movement is also influencing a shift towards plant-based and low-sugar alternatives.