市場調查報告書
商品編碼
1615998
包裝標籤市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Packaging Labels Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球包裝標籤市場價值516.7 億美元,由於線上購物的興起,零售商更加重視改善產品展示和有效地向消費者傳達訊息,2024 年至2032 年,全球包裝標籤市場將以4% 的複合年成長率成長。再加上印刷技術和標籤設計的創新,這一趨勢可以實現標籤生產的更大客製化和效率。數位印刷技術可實現快速的周轉時間和複雜的設計,迎合消費者對個人化包裝的偏好。隨著電子商務的不斷擴張,對高品質、具有視覺吸引力的包裝標籤的需求將大幅增加,從而推動市場成長。
整個包裝標籤行業根據標籤類型、材料、印刷技術、最終用途行業和地區進行分類。憑藉其易用性和多功能性的推動,壓敏標籤細分市場到 2023 年將佔據 39% 的佔有率。這些標籤可以黏附在各種表面上,無需額外的黏合劑,使其成為從食品和飲料到藥品等各種應用的理想選擇。他們的客製化能力(包括鮮豔的色彩和獨特的設計)增強了品牌知名度和吸引力。
此外,包裝過程自動化的成長趨勢正在推動壓敏標籤的採用,鞏固其市場主導地位。受其多功能性、耐用性和輕量化特性的推動,到 2032 年,塑膠產業的複合年成長率將達到 4.5%。塑膠標籤因其耐濕氣和耐化學物質而越來越受到青睞,使其成為各種應用的理想選擇,包括食品和飲料包裝。此外,生物基和可回收材料等塑膠材料的進步滿足了消費者對永續解決方案不斷成長的需求。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 516.7 億美元 |
預測值 | 750 億美元 |
複合年成長率 | 4% |
隨著製造商專注於提高產品知名度和品牌形象,塑膠領域繼續在市場上獲得相當大的吸引力。在該地區快速工業化和城市化的推動下,亞太地區包裝標籤市場佔有率到 2023 年將達到 36%。蓬勃發展的電子商務產業極大地推動了對包裝解決方案的需求,公司擴大投資於創新標籤技術。此外,可支配收入的增加和消費者對品牌產品偏好的變化促進了市場成長。關鍵貢獻者。
The Global Packaging Labels Market was worth USD 51.67 billion in 2023 and will expand at 4% CAGR from 2024 to 2032 due to the rise in online shopping, as retailers are placing greater emphasis on improving product presentation and effectively conveying information to consumers. Coupled with innovations in printing technologies and label design, this trend allows for greater customization and efficiency in label production. Digital printing techniques enable quick turnaround times and intricate designs, appealing to consumer preferences for personalized packaging. As e-commerce continues to expand, the demand for high-quality, visually appealing packaging labels will increase substantially, fueling market growth.
The overall packaging labels industry is classified based on label type, material, printing technology, end-use industry, and region. The pressure sensitive labels segment secured 39% share in 2023, propelled by their ease of use and versatility. These labels can adhere to a wide range of surfaces without requiring additional adhesives, making them ideal for various applications, from food and beverages to pharmaceuticals. Their capability for customization, including vibrant colors and unique designs, enhances brand visibility and appeal.
Furthermore, the growing trend towards automation in packaging processes is driving the adoption of pressure-sensitive labels, solidifying their market dominance. The plastic segment established 4.5% CAGR through 2032, driven by its versatility, durability, and lightweight properties. Plastic labels are increasingly favored for their resistance to moisture and chemicals, making them ideal for various applications, including food and beverage packaging. Additionally, advancements in plastic materials, such as bio-based and recyclable options, align with the growing consumer demand for sustainable solutions.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $51.67 Billion |
Forecast Value | $75 Billion |
CAGR | 4% |
As manufacturers focus on enhancing product visibility and branding, the plastic segment continues to gain considerable traction in the market. Asia Pacific packaging labels market witnessed in 2023 a share of 36%, fueled by rapid industrialization and urbanization across the region. The burgeoning e-commerce sector significantly fuels demand for packaging solutions, with companies increasingly investing in innovative label technologies. Additionally, the rising disposable incomes and changing consumer preferences toward branded products enhance market growth.Strong government support for manufacturing and stringent labeling regulations will further bolster this trend, establishing Asia Pacific as a key contributor to the global packaging labels industry expansion.