2024年至2032年大尺碼服飾市場機會、成長動力、產業趨勢分析與預測

2023 年，全球大尺碼服飾市場估值為1,141 億美元，預計2024 年至2032 年複合年成長率為5.1%。獲得了相當大的動力。倡導接受所有體型的運動提高了人們的認知，並培養了人們對不同體型的更大認知。統計數據顯示，美國女性平均穿著較大尺寸的衣服，凸顯了包容性時尚的重要性。因此，廣告、電視和社交媒體擴大以大尺碼模特兒和影響者為特色，挑戰傳統的美容標準並鼓勵身體接受。

市場依服裝類型細分，類別包括休閒服裝、運動服、正式服裝、內衣等。休閒服飾佔據市場主導地位，2023 年營收約 380 億美元，預計未來幾年複合年成長率為 5.9%。對時尚大尺碼休閒裝的需求不斷成長，很大程度上受到身體積極運動的影響，該運動重塑了消費者對不同體型和體型的看法。這導致對舒適、時尚的大尺碼服裝選擇的需求大幅增加。

從材質上來說，大尺碼服飾市場分為合成布料和天然布料。聚酯、尼龍和氨綸等合成布料佔據了最大的市場佔有率，到 2023 年將佔總量的 64.3% 左右。合成布料以其耐用性、靈活性和抗皺性而聞名，使其成為大尺碼服裝的理想選擇，大尺碼服裝需要既舒適又不變形的材料。時尚產業不斷發展，合成布料能夠創造出能引起大尺碼消費者共鳴的現代設計。

北美在 2023 年引領市場，佔據 38.8% 的佔有率，預計到 2032 年將以 4.5% 的複合年成長率成長。社群媒體平台上的影響者和名人在塑造消費者行為方面發揮了關鍵作用，進一步推動了市場的發展。此外，北美人口老化，優先考慮舒適性而不影響風格，這有助於擴大大尺碼服裝市場。文化和時尚趨勢的持續轉變為全球大尺碼服飾市場的持續成長奠定了基礎。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 改變身體形象標準
    • 電子商務和線上零售的成長
    • 全球化與市場擴張
  • 產業陷阱與挑戰
    • 供應量和品種有限
    • 行銷和品牌挑戰
• 成長潛力分析
• 波特的分析
• PESTEL分析
• 消費者行為分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

• 主要趨勢
• 隨意的
• 運動服
• 正式的
• 內穿
• 其他（民族風、睡衣等）

第 6 章：市場估計與預測：按材料分類，2021-2032 年

• 主要趨勢
• 合成纖維布料
  • 聚酯纖維
  • 尼龍
• 天然布料
  • 棉布
  • 羊毛
  • 其他（麻、竹等）

第 7 章：市場估計與預測：依消費者分類，2021-2032 年

• 主要趨勢
• 男士
• 女性
• 孩子們

第 8 章：市場估計與預測：依年齡層分類，2021-2032

• 主要趨勢
• 15歲以下
• 16至45歲
• 45歲以上

第 9 章：市場估計與預測：依價格範圍，2021-2032

• 主要趨勢
• 經濟
• 中等的
• 優質的

第 10 章：市場估計與預測：依配銷通路分類，2021-2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 大型零售店
  • 其他零售店

第 11 章：市場估計與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 12 章：公司簡介

• adidas America, Inc.
• Aditya Birla Fashion & Retail Limited
• Arula
• Ashley Stewart
• ASOS
• Billoomi Fashion Pvt. Ltd.
• City Chic
• FullBeauty Brands Operations, LLC.
• Hennes & Mauritz AB
• Lane Bryant
• MANGO
• Nike, Inc.
• PUMA North America, Inc.
• Ralph Lauren Media LLC
• Under Armour, Inc.

The Global Plus-Size Clothing Market was valued at USD 114.1 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. This growth is driven by a cultural shift toward body positivity and inclusivity, which has gained considerable momentum. Movements advocating for the acceptance of all body types have raised awareness and fostered a greater appreciation for diverse sizes. Statistics highlight that the average American woman wears larger sizes, emphasizing the importance of inclusive fashion. As a result, advertising, television, and social media increasingly feature plus-size models and influencers, challenging traditional beauty standards and encouraging body acceptance.

The market is segmented based on clothing type, with categories including casual wear, sportswear, formal wear, innerwear, and more. Casual wear dominates the market, generating revenue of approximately USD 38 billion in 2023, and is expected to grow at a CAGR of 5.9% over the coming years. The rising demand for fashionable plus-size casual wear is largely influenced by the body positivity movement, which has reshaped consumer perceptions of diverse body shapes and sizes. This has led to a substantial rise in demand for comfortable and stylish plus-size clothing options.

In terms of materials, the plus-size clothing market is divided into synthetic and natural fabrics. Synthetic fabrics, such as polyester, nylon, and spandex, hold the largest share of the market, accounting for around 64.3% of the total in 2023. This segment is expected to grow at a CAGR of 5.5% during the forecast period. Synthetic fabrics are known for their durability, flexibility, and wrinkle resistance, making them ideal for plus-size clothing, which requires materials that offer both comfort and shape retention. The fashion industry continues to evolve, with synthetic fabrics enabling the creation of modern designs that resonate with plus-size consumers.

North America led the market in 2023, holding a 38.8% share, and is anticipated to grow at a CAGR of 4.5% through 2032. The strong embrace of the body positivity movement has fueled the demand for stylish, comfortable plus-size clothing. Influencers and celebrities across social media platforms have played a key role in shaping consumer behavior, further driving the market. Additionally, the aging population in North America, which prioritizes comfort without compromising style, contributes to the expanding plus-size apparel market. This ongoing shift in cultural and fashion trends positions the plus-size clothing market for continued growth worldwide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Changing body image standards
    • 3.6.1.2 Growth in E-commerce and online retail
    • 3.6.1.3 Globalization and market expansion
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Limited availability and variety
    • 3.6.2.2 Marketing and branding challenges
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 Casual
• 5.3 Sportswear
• 5.4 Formal
• 5.5 Inner wear
• 5.6 Others (ethnic, nightwear, etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Synthetic fabrics
  • 6.2.1 Polyester
  • 6.2.2 Nylon
• 6.3 Natural fabrics
  • 6.3.1 Cotton
  • 6.3.2 Wool
  • 6.3.3 Others (Hemp, Bamboo, etc.)

Chapter 7 Market Estimates & Forecast, By Consumer, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Children

Chapter 8 Market Estimates & Forecast, By Age Group, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Below 15
• 8.3 16 to 45 Age
• 8.4 45 and above

Chapter 9 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Economy
• 9.3 Medium
• 9.4 Premium

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Ecommerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retails stores
  • 10.3.3 Other retail stores

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 adidas America, Inc.
• 12.2 Aditya Birla Fashion & Retail Limited
• 12.3 Arula
• 12.4 Ashley Stewart
• 12.5 ASOS
• 12.6 Billoomi Fashion Pvt. Ltd.
• 12.7 City Chic
• 12.8 FullBeauty Brands Operations, LLC.
• 12.9 Hennes & Mauritz AB
• 12.10 Lane Bryant
• 12.11 MANGO
• 12.12 Nike, Inc.
• 12.13 PUMA North America, Inc.
• 12.14 Ralph Lauren Media LLC
• 12.15 Under Armour, Inc.