市場調查報告書
商品編碼
1616723
2024 - 2032 年美容隱形眼鏡市場機會、成長動力、產業趨勢分析與預測Cosmetic Contact Lens Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023年,全球美妝隱形眼鏡市場價值為13億美元,預計2024年至2032年複合年成長率為6.5%。需求鏡頭。 Instagram、TikTok 和 YouTube 等平台已成為美容和時尚潮流的中心樞紐。影響者和名人經常強調美瞳,將其定位為搶手的配件,可增強眼睛顏色和整體外觀。除了美觀之外,消費者也將美瞳視為個人表達的媒介。
有多種顏色和款式可供選擇,個人可以嘗試自己的外觀,暫時改變眼睛的顏色,並將鏡片與服裝或特殊場合相搭配。電子商務平台的激增簡化了購買各種美容鏡片品牌和顏色的過程。消費者對訂製鏡片的需求不斷成長,無論是處方顏色的鏡片還是為特殊活動量身定做的鏡片。作為回應,品牌正在擴大其個人化產品。
社群媒體,尤其是 Instagram 和 TikTok,在推廣美瞳方面發揮關鍵作用,有影響力的人經常強調各種風格和品牌。整個產業分為產品類型、類型、材料、用途、設計、價格、配銷通路和地區。市場依產品類型分為彩色鏡片和圓形鏡片。圓形鏡頭細分市場佔據主導地位,到 2023 年將產生約 5 億美元的收入,預計在預測期內複合年成長率為 6.6%。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 13億美元 |
預測值 | 23億美元 |
複合年成長率 | 6.5% |
圓形鏡片越來越受歡迎,尤其是在韓國和日本等亞洲市場,它們是日常美容不可或缺的一部分。美瞳的通路包括眼鏡店、網路平台、零售店、獨立品牌展廳等。眼鏡店佔據約 31.1% 的重要市場佔有率,預計未來幾年將以 6.7% 的複合年成長率成長。許多消費者喜歡在眼鏡店購買隱形眼鏡,因為這些場所以提供經過認證的正品產品而聞名。複合年成長率成長預測期。在北美,尤其是在美國和加拿大,人們都非常注重個人修飾、時尚和美容。因此,美容隱形眼鏡作為提升外觀的時尚配件而受到消費者的青睞。
The Global Cosmetic Contact Lens Market was valued at USD 1.3 billion in 2023 and is projected to grow at a CAGR of 6.5% from 2024 to 2032. The rising fashion consciousness and aesthetic awareness, especially among younger generations, have fueled the demand for cosmetic contact lenses. Platforms, such as Instagram, TikTok, and YouTube have emerged as central hubs for beauty and fashion trends. Influencers and celebrities frequently highlight cosmetic contact lenses, positioning them as sought-after accessories for enhancing eye color and overall appearance. Beyond aesthetics, consumers view cosmetic contact lenses as a medium for personal expression.
With a variety of colors and styles available, individuals can experiment with their looks, temporarily alter their eye color, and coordinate lenses with outfits or special occasions. The surge of e-commerce platforms has simplified access to a diverse range of cosmetic lens brands and colors. There is a growing consumer demand for customized lenses, be it prescription-colored options or those tailored for special events. In response, brands are expanding their personalization offerings.
Social media, especially Instagram and TikTok, plays a pivotal role in promoting cosmetic contact lenses, with influencers frequently highlighting various styles and brands. The overall industry is segmented into product type, type, material, usage, design, price, distribution channel, and region. The market is segmented by product type into colored and circle lenses. Dominating the market, the circle lens segment generated approximately USD 0.5 billion in 2023 and is projected to grow at a CAGR of 6.6% during the forecast period.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $1.3 Billion |
Forecast Value | $2.3 Billion |
CAGR | 6.5% |
Circle lenses have seen a surge in popularity, especially in Asian markets like South Korea and Japan, where they are integral to beauty routines. The distribution channels for cosmetic contact lenses include optical stores, online platforms, retail outlets, independent brand showrooms, and more. Optical stores command a significant market share of about 31.1% and are expected to grow at a CAGR of 6.7% in the coming years. Many consumers prefer optical stores for their contact lens purchases, as these establishments are known for offering certified and authentic products.North America cosmetic contact lens market accounted for approximately 35.3% share in 2023 and is projected to grow at a CAGR of 6.4% during the forecast period. In North America, especially in the U.S. and Canada, there is a pronounced focus on personal grooming, fashion, and beauty. As a result, cosmetic contact lenses have gained traction among consumers as fashionable accessories to elevate their appearance.