聚丙烯吸收性衛生用品市場機會、成長動力、產業趨勢分析與預測 2024 - 2032 年

2023年，全球聚丙烯吸收性衛生用品市場估值達87億美元，預計2024年至2032年複合年成長率為4.4%。領域。發展中地區出生率的上升以及購買力增強的中產階級人口的增加極大地促進了這一趨勢。父母越來越重視嬰兒的舒適、便利和衛生，因此他們選擇由聚丙烯製成的高品質一次性產品，以實現出色的吸收性和防漏性。此外，向較小的家庭單位、城市生活和雙收入家庭的轉變鼓勵使用一次性產品的實用性。

產品設計的持續創新，專注於更薄和親膚材料，也提高了消費者對這些產品的興趣。市場根據產品類型進行分類，包括嬰兒尿布、女性衛生用品、成人失禁用品和濕紙巾。嬰兒尿布引領市場，由於其廣泛使用和父母對嬰兒衛生意識的提高而產生大量收入。一次性尿布利用聚丙烯實現最佳吸收性和防滲漏，其實用性和性能使其成為當今家庭的首選。

旨在提高舒適度和效率的創新進一步鞏固了其市場地位。以最終用途分析，嬰兒市場佔有很大佔有率，佔總數的49.1%。這種主導地位源於對嬰兒尿布的高需求，而嬰兒尿布對於照顧新生兒至關重要。各地區出生率的上升以及對嬰兒衛生的高度重視是推動這些一次性產品消費的主要因素。

父母越來越重視便利性、舒適性和安全性，這導致他們青睞由聚丙烯製成的高品質產品。尿布技術的進步提高了吸收性和皮膚相容性，鞏固了嬰兒市場的地位。這些產品的分銷管道包括大賣場/超市、藥局、電子商務、批發商/分銷商和醫療機構。大型超市和超級市場因其廣泛的選擇和消費者的便利性而佔據了重要的市場佔有率。

這些零售空間出售各種衛生用品，對許多消費者來說成為有吸引力的購物目的地。他們的大量庫存能力和促銷優惠迎合了各種消費者的喜好，進一步鞏固了他們的市場領導地位。在美國，聚丙烯吸收性衛生用品市場價值到2023 年將達到17 億美元。顯著。此外，具有改進的吸收性和親膚材料的創新設計引起了注重健康的消費者的共鳴。

美國市場受益於完善的零售框架，確保透過大賣場、超市和電子商務平台輕鬆獲得這些產品。總體而言，北美仍然是全球聚丙烯吸收性衛生用品市場的關鍵地區，其特點是創新和以消費者為中心的策略的緊密結合。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 嬰兒護理產品需求增加
    • 人們對個人衛生重要性的認知不斷提高
    • 擴大電子商務以提高產品可及性
  • 產業陷阱與挑戰
    • 對塑膠廢棄物的環境擔憂
    • 來自可生物分解替代品的競爭日益加劇
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場規模與預測：依產品類型，2021-2032 年

• 主要趨勢
• 嬰兒尿布
• 女性衛生用品
• 成人失禁產品
• 濕紙巾

第 6 章：市場規模與預測：依最終用途，2021-2032 年

• 主要趨勢
• 嬰兒
• 女性
• 成年人

第 7 章：市場規模與預測：按配銷通路分類，2021-2032 年

• 主要趨勢
• 大型超市/超市
• 藥局
• 電子商務
• 批發商/分銷商
• 醫院和診所

第 8 章：市場規模與預測：按地區分類，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 9 章：公司簡介

• Asahi Kasei
• C&S Paper
• CNC International
• DuPont de Nemours
• Essity AB
• Fibertex Nonwovens
• Georgia-Pacific
• Global Nonwovens
• Godrej & Boyce
• Gulsan Holding

The Global Polypropylene Absorbent Hygiene Market reached a valuation of USD 8.7 billion in 2023 and is projected to expand at a CAGR of 4.4% from 2024 to 2032. This growth is primarily driven by the increasing demand for hygiene products, especially in the baby care segment. Rising birth rates in developing areas and a growing middle-class population with enhanced purchasing power significantly contribute to this trend. Parents are placing greater emphasis on their infants' comfort, convenience, and hygiene, leading them to choose high-quality disposable options made from polypropylene for excellent absorbency and leak protection. Furthermore, the shift toward smaller family units, urban living, and dual-income households encourages the use of disposable products for their practicality.

Ongoing innovations in product design, focusing on thinner and skin-friendly materials, are also boosting consumer interest in these products. The market is categorized based on product type, which includes baby diapers, feminine hygiene items, adult incontinence products, and wipes. Baby diapers lead the market, generating substantial revenue due to their widespread usage and increasing awareness among parents regarding infant hygiene. The practicality and performance of disposable diapers, which utilize polypropylene for optimal absorbency and protection against leaks, make them a favored option for families today.

Innovations aimed at improving comfort and efficiency further solidify their market presence. When analyzed by end-use, the market reveals that infants hold a significant share, accounting for 49.1% of the total. This dominance stems from the high demand for baby diapers, essential for caring for newborns. The rising birth rates across various regions and the heightened focus on infant hygiene are major factors driving the consumption of these disposable products.

Parents increasingly prioritize convenience, comfort, and safety, leading them to favor high-quality options made from polypropylene. Advances in diaper technology that enhance absorbency and skin compatibility reinforce the infant segment's position in the market. Distribution channels for these products include hypermarkets/supermarkets, pharmacies, e-commerce, wholesalers/distributors, and healthcare facilities. Hypermarkets and supermarkets command a significant market share due to their extensive selection and consumer convenience.

These retail spaces allow for a diverse array of hygiene products, making them an attractive shopping destination for many consumers. Their large inventory capabilities and promotional offers cater to various consumer preferences, further strengthening their market leadership. In the United States, the polypropylene absorbent hygiene market was valued at USD 1.7 billion in 2023. There is a notable demand for disposable products across different categories, fueled by a heightened focus on personal hygiene, an increasing aging population, and rising disposable incomes that facilitate premium purchases. Additionally, innovative designs featuring improved absorbency and skin-friendly materials resonate with health-conscious consumers.

The U.S. market benefits from a well-established retail framework, ensuring easy access to these products through hypermarkets, supermarkets, and e-commerce platforms. Overall, North America remains a critical region in the global polypropylene absorbent hygiene market, characterized by a strong blend of innovation and consumer-focused strategies.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2023

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for baby care products
    • 3.6.1.2 Rising awareness of personal hygiene importance
    • 3.6.1.3 Expansion of e-commerce for product accessibility
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Environmental concerns over plastic waste
    • 3.6.2.2 Competition from biodegradable alternatives increasing
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product Type, 2021-2032 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Baby diapers
• 5.3 Feminine hygiene products
• 5.4 Adult incontinence products
• 5.5 Wipes

Chapter 6 Market Size and Forecast, By End Use, 2021-2032 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Infants
• 6.3 Women
• 6.4 Adults

Chapter 7 Market Size and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Hypermarkets/supermarkets
• 7.3 Pharmacies
• 7.4 E-commerce
• 7.5 Wholesalers/distributors
• 7.6 Hospitals and clinics

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Asahi Kasei
• 9.2 C&S Paper
• 9.3 CNC International
• 9.4 DuPont de Nemours
• 9.5 Essity AB
• 9.6 Fibertex Nonwovens
• 9.7 Georgia-Pacific
• 9.8 Global Nonwovens
• 9.9 Godrej & Boyce
• 9.10 Gulsan Holding