蜜月旅遊市場機會、成長動力、產業趨勢分析及2024 - 2032年預測

2023年，全球蜜月旅遊市場價值為1,213億美元，預計2024年至2032年複合年成長率為6.1%。隨著經濟的繁榮，特別是在新興市場，越來越多的人發現自己有能力投資豪華旅行和難忘的體驗，包括蜜月。這種趨勢在快速發展的國家尤其明顯，這些國家中產階級的崛起刺激了對專屬蜜月套餐和冒險的需求。新婚夫婦擴大選擇奢華和異國情調的目的地，許多人願意花錢購買私人旅遊、高檔住宿和遊輪等特殊體驗。

對獨特和難忘時刻的渴望重塑了蜜月偏好，鼓勵情侶探索更多樣化的旅行選擇。該市場按年齡分類，包括25歲以下、25-40歲及40歲以上。 . 這個細分市場特別有影響力，因為其成員渴望尋求獨特的體驗以形成持久的記憶。這個年齡層的情侶喜歡提供非傳統冒險、文化沉浸和獨特住宿選擇的套餐，從而增強蜜月之旅的吸引力。蜜月旅遊也依體驗類型分類，包括海灘、環保、探險、郵輪、文化、公路旅行等類別。

到 2023 年，海灘蜜月市場佔據了約 30% 的市場佔有率，主要是因為許多夫婦認為海灘目的地是忙碌的婚禮策劃後放鬆身心的理想場所。在北美，2023年蜜月旅遊市場佔全球佔有率超過33%，預計到2032年將超過550億美元。還是文化探索，都能與他們的願望產生共鳴。多種多樣的選擇迎合了不同的喜好，鞏固了北美作為蜜月旅遊市場領導者的地位。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商格局
  • 旅行社
  • 旅行社
  • 住宿提供者
  • 運輸服務提供者
• 利潤率分析
• 技術與創新格局
• 按地區分類的最受歡迎的蜜月旅遊目的地
• 蜜月旅遊平均花費
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 夫婦可支配所得增加
    • 對獨特和個人化旅行體驗的需求不斷成長
    • 社群媒體和數位平台的影響力不斷上升
    • 政府措施和激勵措施促進旅遊業
  • 產業陷阱與挑戰
    • 經濟不確定性與地緣政治問題
    • 季節性依賴性和天氣干擾
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：根據經驗，2021 - 2032

• 主要趨勢
• 海灘
• 環保
• 冒險
• 巡航
• 文化
• 公路旅行
• 其他

第 6 章：市場估計與預測：按持續時間，2021 - 2032

• 主要趨勢
• 短期（3-5天）
• 標準（6-10 天）
• 延長（10天以上）

第 7 章：市場估計與預測：依年齡層分類，2021 - 2032

• 主要趨勢
• 25歲以下
• 25 - 40 歲
• 40歲以上

第 8 章：市場估計與預測：依預算，2021 - 2032

• 主要趨勢
• 奢華
• 中檔
• 低範圍

第 9 章：市場估計與預測：按目的地分類，2021 - 2032 年

• 主要趨勢
• 國內的
• 國際的

第 10 章：市場估計與預測：按預訂模式，2021 - 2032

• 主要趨勢
• 旅行社
• 自行規劃的旅行
• 線上旅遊平台

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
  • 北歐人
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 東南亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第 12 章：公司簡介

• Abercrombie & Kent
• Airbnb
• Apple Vacations
• Booking.com
• Couples Resorts
• Expedia, Inc.
• Flight Centre Travel Group Limited
• Four Seasons Hotels and Resorts
• G Adventures
• Hilton Hotels & Resorts
• Honeymoon Wishes
• Intrepid Travel
• Luxury Escapes
• MakeMyTrip Limited
• Marriott International Inc.
• Royal Caribbean International
• Sandals Resorts
• Secrets Resorts & Spas
• The Knot
• Thomascook.in

The Global Honeymoon Tourism Market was valued at USD 121.3 billion in 2023 and is projected to expand at a CAGR of 6.1% from 2024 to 2032. A significant factor driving this growth is the rising disposable income and economic development worldwide. As economies flourish, particularly in emerging markets, more individuals are finding themselves with the financial means to invest in luxury travel and memorable experiences, including honeymoons. This trend is particularly evident in rapidly developing countries, where a rising middle class is fueling demand for exclusive honeymoon packages and adventures. Newlyweds increasingly opt for lavish and exotic destinations, with many willing to spend on exceptional experiences like private tours, upscale accommodations, and cruises.

The desire for unique and memorable moments reshapes honeymoon preferences, encouraging couples to explore more diverse travel options. The market is categorized by age group, including those under 25 years, 25-40 years, and those over 40. In 2023, the 25-40 age bracket represented approximately 70% of the market share and is anticipated to exceed USD 130 billion by 2032. This segment is particularly influential due to its members' eagerness to seek distinctive experiences that forge lasting memories. Couples in this age group are drawn to packages that offer unconventional adventures, cultural immersion, and unique lodging options, enhancing the allure of their honeymoon journeys. Honeymoon tourism is also segmented by experience type, which includes beach, eco-friendly, adventure, cruise, cultural, road trip, and other categories.

The beach honeymoon segment commanded around 30% of the market share in 2023, primarily because many couples view beach destinations as ideal for relaxation following the hustle and bustle of wedding planning. In North America, the honeymoon tourism market accounted for over 33% of the global share in 2023, projected to surpass USD 55 billion by 2032. The region boasts a plethora of honeymoon destinations, from tropical beaches to majestic mountains, allowing couples to select settings that resonate with their desires, whether relaxation, adventure, or cultural exploration. This wide variety of options caters to diverse preferences, solidifying North America's status as a leading player in the honeymoon tourism market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Travel agencies
  • 3.2.2 Tour operators
  • 3.2.3 Accommodation providers
  • 3.2.4 Transportation service providers
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Most visited honeymoon tourism destinations, by region
• 3.6 Average spending on honeymoon tourism
• 3.7 Key news & initiatives
• 3.8 Regulatory landscape
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Rising disposable income among couples
    • 3.9.1.2 Increasing demand for unique and personalized travel experiences
    • 3.9.1.3 Rising influence of social media and digital platforms
    • 3.9.1.4 Government initiatives and incentives promote tourism
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Economic uncertainties & geopolitical issues
    • 3.9.2.2 Seasonal dependency and weather disruptions
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Experience, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Beach
• 5.3 Eco-friendly
• 5.4 Adventure
• 5.5 Cruise
• 5.6 Cultural
• 5.7 Road trip
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Duration, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Short(3-5 days)
• 6.3 Standard (6-10 days)
• 6.4 Extended (Above 10 days)

Chapter 7 Market Estimates & Forecast, By Age Group, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Below 25 years
• 7.3 25 - 40 years
• 7.4 Above 40 years

Chapter 8 Market Estimates & Forecast, By Budget, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 Luxury
• 8.3 Mid-range
• 8.4 Low-range

Chapter 9 Market Estimates & Forecast, By Destination, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 Domestic
• 9.3 International

Chapter 10 Market Estimates & Forecast, By Booking Mode, 2021 - 2032 ($Bn)

• 10.1 Key trends
• 10.2 Travel agency
• 10.3 Self-planned trips
• 10.4 Online travel platforms

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Abercrombie & Kent
• 12.2 Airbnb
• 12.3 Apple Vacations
• 12.4 Booking.com
• 12.5 Couples Resorts
• 12.6 Expedia, Inc.
• 12.7 Flight Centre Travel Group Limited
• 12.8 Four Seasons Hotels and Resorts
• 12.9 G Adventures
• 12.10 Hilton Hotels & Resorts
• 12.11 Honeymoon Wishes
• 12.12 Intrepid Travel
• 12.13 Luxury Escapes
• 12.14 MakeMyTrip Limited
• 12.15 Marriott International Inc.
• 12.16 Royal Caribbean International
• 12.17 Sandals Resorts
• 12.18 Secrets Resorts & Spas
• 12.19 The Knot
• 12.20 Thomascook.in