市場調查報告書
商品編碼
1621907
尿布霜市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Diaper Cream Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023年,全球尿布霜市場價值為17.5億美元,預計2024年至2032年複合年成長率為5.4%。隨著出生率的上升,特別是在亞太地區和非洲等地區,對尿布產品的需求也隨之增加。父母們越來越意識到預防尿布疹和保持嬰兒皮膚健康的必要性,從而推動了這些乳霜的使用。人們對嬰兒衛生的日益重視使得尿布霜成為嬰兒護理的重要組成部分。
醫療保健專業人士經常建議使用尿布霜來保護嬰兒的皮膚,並且宣傳活動進一步促進了尿布霜的使用。此外,老年人口的不斷增加以及成人失禁病例的增加也導致了對尿布霜的需求不斷成長,因為它們有助於保護敏感肌膚免受長時間使用尿布造成的刺激。市場依產品類型分為有機尿布霜和傳統尿布霜。傳統細分市場處於市場領先地位,到 2023 年將產生約 10.6 億美元的收入,預計在預測期內複合年成長率為 5.3%。
這些產品已經站穩了腳跟,許多消費者在嬰兒護理和家居產品領域表現出對值得信賴、熟悉的品牌的偏好。從分銷通路來看,市場分為線上和線下。線下細分市場佔據主導地位,到2023 年將佔據約77.6% 的市場佔有率,預計到2032 年將以5.3% 的複合年成長率繼續成長。貨服務,使消費者能夠評估購買前的產品。購物者通常喜歡在店內購買尿布霜等嬰兒護理用品,以確保正品並獲得商店工作人員的推薦。
市場範圍 | |
---|---|
開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 17.5 億美元 |
預測值 | 28億美元 |
複合年成長率 | 5.4% |
2023 年,北美約佔 33.6% 的市場佔有率,預計 2024 年至 2032 年複合年成長率為 5.3%。該地區完善的線上和線下零售網路確保您可以輕鬆購買各種嬰兒護理產品。此外,在注重健康的消費者的推動下,對優質有機產品的需求不斷成長,加上患有失禁問題的老年人口不斷增加,進一步增強了該地區的市場
The Global Diaper Cream Market was valued at USD 1.75 billion in 2023 and is expected to grow at a CAGR of 5.4% from 2024 to 2032. A key driver behind this growth is the increasing global infant population, particularly in developing regions. As birth rates rise, particularly in areas such as APAC and Africa, the need for diaper-based products has increased. Parents are becoming more aware of the need to prevent diaper rash and maintain their infants' skin health, fueling the use of these creams. This growing emphasis on baby hygiene has made diaper creams an essential part of infant care.
Healthcare professionals often recommend diaper creams for protecting babies' skin, and awareness campaigns further boost their usage. Additionally, the expanding elderly population, along with the rise in adult incontinence cases, also contributes to the growing demand for diaper creams, as they help protect sensitive skin from irritation due to prolonged diaper use. The market is segmented by product type into organic and conventional diaper creams. The conventional segment leads the market, generating around USD 1.06 billion in 2023, and is projected to grow at a CAGR of 5.3% during the forecast period.
These products have established a strong foothold, with many consumers showing a preference for trusted, familiar brands in baby care and household products. In terms of distribution channels, the market is divided into online and offline segments. The offline segment dominates, holding around 77.6% of the market share in 2023, and is expected to continue growing at a 5.3% CAGR through 2032. Physical retail outlets such as supermarkets, pharmacies, and specialty stores offer immediate availability, allowing consumers to assess products before purchasing. Shoppers often prefer in-store shopping for baby care items like diaper creams to ensure authenticity and receive recommendations from store personnel.
Market Scope | |
---|---|
Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $1.75 Billion |
Forecast Value | $2.8 Billion |
CAGR | 5.4% |
North America accounted for around 33.6% of the market share in 2023 and is projected to grow at a 5.3% CAGR from 2024 to 2032. Factors contributing to this growth include high consumer awareness, advanced healthcare infrastructure, and strong purchasing power. The region's well-established retail networks, both online and offline, ensure easy access to a wide range of baby care products. Additionally, the increasing demand for premium and organic products, driven by health-conscious consumers, coupled with the growing elderly population dealing with incontinence, further strengthens the market in this region