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市場調查報告書
商品編碼
1628040

個人護理電器市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Personal Care Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年，全球個人護理用品市場規模達到224 億美元，預計2024 年至2032 年複合年成長率為5.6%。是那些提供專業護理的設備。

該市場按產品類型分類，主要細分市場包括剃須和除毛器具、髮型設計工具、口腔護理設備、皮膚護理產品、按摩和放鬆小工具等。 2023年，剃鬚和除毛器具領域引領市場，創造了63億美元的收入。預計該細分市場在 2024 年至 2032 年期間將以 5.1% 的複合年成長率繼續擴張。人們對個人儀容和自我照顧的日益重視，加上可支配收入的增加，推動了消費者對高性能家用除毛設備的需求。這些電器的便利性和效率，為家居帶來沙龍般的舒適效果，也是其受歡迎的關鍵因素。

市場也根據電源進行細分，主要類別是有線和無線設備。 2023 年，無線細分市場佔據了61.8% 的主導市場佔有率，預計到2032 年將以6.2% 的複合年成長率成長。日益成長的渴望所驅動的。隨著人們對美容和衛生的日益關注，以及可支配收入水準的提高，消費者擴大選擇可提供沙龍品質效果的攜帶式、高效設備。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 224億美元
預測值 363 億美元
複合年成長率 5.6%

2023年北美市場價值為65億美元，預計2024-2032年複合年成長率為5.8%。北美的需求主要是由於消費者對高品質個人護理電器的投資不斷增加所推動的，這些電器可以在家中提供便利和專業的效果。此外，該地區先進的電子商務基礎設施和尖端技術的廣泛使用使這些產品更容易獲得併吸引更廣泛的受眾。自我照護和衛生習慣的日益重要也促進了該地區市場規模的不斷擴大。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 衝擊力
    • 成長動力
      • 提高儀容和衛生意識
      • 可支配所得增加和生活方式改變
      • 加熱和造型技術的創新
      • 社群媒體與名人代言的影響
    • 產業陷阱與挑戰
      • 產品差異化與創新
      • 品質和耐用性問題
  • 技術與創新格局
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
  • 成長潛力分析
  • 監管環境
  • 定價分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021 - 2032

  • 主要趨勢
  • 刮鬍和除毛器具
    • 電動刮鬍刀
    • 修剪器和除毛器
    • IPL 除毛儀
    • 其他（鼻毛和耳毛修剪器）
  • 頭髮造型器具
    • 吹風機
    • 直髮器
    • 捲髮棒和捲髮棒
    • 理髮器和修剪器
  • 口腔護理器具
    • 電動牙刷
    • 水牙線
    • 美白儀
  • 皮膚保養器具
      • 抗衰老裝置
      • 微電流
      • LED光療
      • 射頻治療設備
    • 臉部清潔工具
    • 臉部按摩器
    • 其他（超音波毛孔提取器）
  • 按摩和放鬆器具
    • 刺激毛髮生長
    • 足部和腿部按摩器
    • 電動身體按摩器
    • 肌肉按摩槍
  • 其他

第 6 章：市場估計與預測：按消費者群體分類，2021 - 2032 年

  • 主要趨勢
  • 男士
  • 女性
  • 男女通用的

第 7 章：市場估計與預測：按電源分類，2021 - 2032 年

  • 主要趨勢
  • 有線
  • 無線

第 8 章：市場估計與預測：依最終用途，2021 - 2032 年

  • 主要趨勢
  • 住宅
  • 商業的

第 9 章：市場估計與預測：按配銷通路，2021 - 2032

  • 主要趨勢
  • 線上通路
    • 電商平台
    • 公司網站
  • 線下通路
    • 專賣店
    • 超級市場和大賣場
    • 百貨公司

第 10 章：市場估計與預測：按地區，2021 - 2032

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 馬來西亞
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第 11 章：公司簡介

  • Andis Company
  • Colgate-Palmolive Company
  • Conair Corporation
  • Dyson Limited
  • Flyco
  • Groupe SEB
  • Havells India
  • Helen of Troy
  • Koninklijke Philips NV
  • Lion Corporation
  • Panasonic Corporation
  • Procter & Gamble Co.
  • Shiseido Company
  • Spectrum Brands, Inc.
  • Wahl Clipper Corporation
簡介目錄
Product Code: 4159

The Global Personal Care Appliances Market reached USD 22.4 billion in 2023 and is projected to grow at 5.6% CAGR from 2024 to 2032. The increasing awareness surrounding personal grooming and hygiene has led consumers to spend more on personal care devices, particularly those that deliver professional-grade results at home.

The market is categorized by product type, with key segments including shaving and hair removal appliances, hair styling tools, oral care devices, skin care products, massage and relaxation gadgets, and others. In 2023, the shaving and hair removal appliances segment led the market, generating USD 6.3 billion in revenue. This segment is expected to continue expanding at a CAGR of 5.1% during 2024-2032. The growing emphasis on personal grooming and self-care, coupled with higher disposable incomes, has driven consumer demand for high-performance, at-home hair removal devices. The convenience and efficiency of these appliances, which provide salon-like results in the comfort of the home, also play a key role in their popularity.

The market is also segmented based on power supply, with the main categories being corded and cordless devices. In 2023, the cordless segment held a dominant market share of 61.8%, and it is projected to grow at a CAGR of 6.2% through 2032. Consumer preference for cordless appliances is driven by their flexibility, ease of use, and the growing desire for convenience in personal care routines. With an increasing focus on grooming and hygiene, as well as higher levels of disposable income, consumers are increasingly choosing portable, efficient devices that offer salon-quality results.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$22.4 Billion
Forecast Value$36.3 Billion
CAGR5.6%

North America accounted for USD 6.5 billion in market value in 2023 and is expected to grow at a CAGR of 5.8% during 2024-2032. The demand in North America is primarily driven by increasing consumer investment in high-quality personal care appliances that offer convenience and professional results at home. Additionally, the region's advanced e-commerce infrastructure and widespread use of cutting-edge technology make these products more accessible and appealing to a broader audience. The growing importance of self-care and hygiene routines also contributes to the increasing market size in this region.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factors affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increased awareness of grooming and hygiene
      • 3.2.1.2 Rising disposable income and lifestyle changes
      • 3.2.1.3 Innovations in heat and styling technology
      • 3.2.1.4 Influence of social media and celebrity endorsements
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Product differentiation and innovation
      • 3.2.2.2 Quality and durability concerns
  • 3.3 Technology & innovation landscape
  • 3.4 Consumer buying behavior analysis
    • 3.4.1 Demographic trends
    • 3.4.2 Factors affecting buying decision
    • 3.4.3 Consumer product adoption
    • 3.4.4 Preferred distribution channel
  • 3.5 Growth potential analysis
  • 3.6 Regulatory landscape
  • 3.7 Pricing analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)

  • 5.1 Key trends
  • 5.2 Shaving & hair removal appliances
    • 5.2.1 Electric shavers
    • 5.2.2 Trimmers & epilators
    • 5.2.3 IPL hair removal devices
    • 5.2.4 Other (nose & ear trimmers)
  • 5.3 Hair styling appliances
    • 5.3.1 Hair dryers
    • 5.3.2 Hair straighteners
    • 5.3.3 Curling irons and wands
    • 5.3.4 Hair clippers and trimmers
  • 5.4 Oral care appliances
    • 5.4.1 Electric toothbrushes
    • 5.4.2 Water flossers
    • 5.4.3 Whitening devices
  • 5.5 Skin care appliances
      • 5.5.1.1 Anti-aging devices
      • 5.5.1.2 Microcurrent
      • 5.5.1.3 LED light therapy
      • 5.5.1.4 Radiofrequency treatment devices
    • 5.5.2 Facial cleansing tools
    • 5.5.3 Facial massagers
    • 5.5.4 Other (ultrasonic pore extractors)
  • 5.6 Massage & relaxation appliances
    • 5.6.1 Hair growth stimulation
    • 5.6.2 Foot and leg massagers
    • 5.6.3 Electric body massagers
    • 5.6.4 Muscle massage guns
  • 5.7 Others

Chapter 6 Market Estimates & Forecast, By Consumer Group, 2021 - 2032, (USD Billion)

  • 6.1 Key trends
  • 6.2 Men
  • 6.3 Women
  • 6.4 Unisex

Chapter 7 Market Estimates & Forecast, By Power Supply, 2021 - 2032, (USD Billion)

  • 7.1 Key trends
  • 7.2 Corded
  • 7.3 Cordless

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)

  • 8.1 Key trends
  • 8.2 Residential
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)

  • 9.1 Key trends
  • 9.2 Online channels
    • 9.2.1 E-commerce platforms
    • 9.2.2 Company websites
  • 9.3 Offline channels
    • 9.3.1 Specialty stores
    • 9.3.2 Supermarkets and hypermarkets
    • 9.3.3 Department stores

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Malaysia
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Andis Company
  • 11.2 Colgate-Palmolive Company
  • 11.3 Conair Corporation
  • 11.4 Dyson Limited
  • 11.5 Flyco
  • 11.6 Groupe SEB
  • 11.7 Havells India
  • 11.8 Helen of Troy
  • 11.9 Koninklijke Philips N.V.
  • 11.10 Lion Corporation
  • 11.11 Panasonic Corporation
  • 11.12 Procter & Gamble Co.
  • 11.13 Shiseido Company
  • 11.14 Spectrum Brands, Inc.
  • 11.15 Wahl Clipper Corporation