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市場調查報告書

商品編碼

1638809

電動刮鬍刀市場機會、成長動力、產業趨勢分析與預測 2024 - 2032 年

Electric Shavers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月06日 | 出版商:

Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球電動刮鬍刀市場規模為118.9 億美元，預計2024 年至2032 年複合年成長率為4.5%。須刀的需求正在上升。製造商正在推出具有智慧技術、可自訂設定和多功能設計的創新產品，以滿足消費者不斷變化的需求。

然而，市場面臨激烈的競爭，許多品牌提供各種各樣的產品。為了保持領先地位，企業必須不斷創新。此外，一次性刮鬍刀等低成本替代品的供應也帶來了挑戰，尤其是對價格敏感的消費者而言。這些剃須刀價格實惠且方便，使其成為許多人的選擇。與電動模型相比，它們也更易於使用並且需要更少的維護。

從產品類型來看，旋轉式刮鬍刀佔據市場主導地位，2023 年營收為24.5 億美元。操作以及能夠適應環境而受到青睞。它們的設計最大限度地減少了皮膚刺激和割傷，非常適合敏感肌膚。此外，其輕巧、符合人體工學的結構確保了舒適的握持感，並且許多型號都是無線的，在使用過程中提供了靈活性。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	118.9 億美元
預測值	176.6 億美元
複合年成長率	4.5%

電動刮鬍刀也按電源分類，有線和無線兩種選擇。 2023 年，無線細分市場佔據主導地位，佔 65% 的佔有率。無線刮鬍刀由於其便利性和便攜性而越來越受歡迎。它們允許用戶自由剃須，不受電源線的限制，這使得它們對忙碌的個人和經常旅行的人特別有吸引力。具有更長壽命和更快充電速度的充電電池的發展也增強了無線型號的吸引力，減輕了人們對電池性能的擔憂。

2023年，亞太地區電動刮鬍刀市場規模約為40.7億美元，預計到2032年將成長至62.7億美元。。隨著越來越多的消費者尋求優質美容產品，對電動刮鬍刀的需求不斷上升。線上購物平台的快速成長也使消費者更容易以有競爭力的價格購買各種電動刮鬍刀，增加了市場的成長潛力。此外，隨著中產階級收入的增加，更多消費者願意投資高階美容設備，進一步提振市場。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
供應商格局
利潤率分析
監管環境
衝擊力
- 成長動力
  - 消費者對個人儀表和衛生的意識不斷提高
  - 電子商務的成長
  - 技術進步
  - 對便利的個人美容解決方案的需求不斷成長
- 產業陷阱與挑戰
  - 市場競爭激烈
  - 提供更便宜的替代品，例如拋棄式刮鬍刀
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 首選價格範圍
技術概述
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032 年

主要趨勢
旋轉刮鬍刀
貼膜刮鬍刀
乾濕兩用刮鬍刀
剪刀
其他（雙箔、全合一等）

第 6 章：市場估計與預測：按電源分類，2021-2032 年

主要趨勢
有線
無線

第 7 章：市場估計與預測：依價格範圍，2021-2032

主要趨勢
低的
中等的
高的

第 8 章：市場估計與預測：按最終用途，2021-2032 年

主要趨勢
男士
女性

第 9 章：市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
- 電子商務平台
- 公司網站
離線
- 大型零售店
- 專賣店
- 其他（個體店、百貨公司等）

第 10 章：市場估計與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

Andis
Braun
Conair
Hattekar
Havells
Manscaped
Panasonic
Philips
Remington
Runwe Pro
Sencor
SweetLf
Vega Professional
VGR
Wahl

簡介目錄

Product Code: 12154

The Global Electric Shavers Market stood at USD 11.89 billion in 2023 and is projected to expand at 4.5% CAGR from 2024 to 2032. As personal grooming and hygiene awareness increases, especially among tech-savvy individuals, the demand for advanced electric shavers is rising. Manufacturers are responding with innovative products featuring smart technology, customizable settings, and versatile designs to cater to the evolving needs of consumers.

However, the market faces strong competition, with numerous brands offering a wide variety of products. To stay ahead, companies must continuously innovate. Additionally, the availability of lower-cost alternatives like disposable razors presents a challenge, particularly among price-conscious consumers. These razors are affordable and convenient, making them a choice for many. They are also easier to use and require less maintenance compared to electric models.

Based on product type, the rotary shavers led the market, generating USD 2.45 billion in revenue in 2023. This segment is expected to reach USD 3.53 billion by 2032. Rotary shavers are favored for their comfort, easy handling, and ability to adapt to the contours of the face and neck. Their design minimizes skin irritation and cuts, making them ideal for sensitive skin. Additionally, their lightweight, ergonomic construction ensures a comfortable grip and many models are cordless, offering flexibility during use.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$11.89 Billion
Forecast Value	$17.66 Billion
CAGR	4.5%

Electric shavers are also classified by power source, with corded and cordless options. The cordless segment dominated the market in 2023, capturing 65% of the share. Cordless shavers are increasingly popular due to their convenience and portability. They allow users to shave freely without being restricted by a power cord, making them especially appealing to busy individuals and frequent travelers. The development of rechargeable batteries with longer life spans and faster charging has also enhanced the appeal of cordless models, alleviating concerns about battery performance.

Asia Pacific electric shavers market garnered approximately USD 4.07 billion in 2023 and is expected to grow to USD 6.27 billion by 2032. This growth is driven by the region's large population, the rising popularity of e-commerce, and growing disposable income. With more consumers seeking quality grooming products, the demand for electric shavers is rising. The rapid growth of online shopping platforms has also made it easier for consumers to access a variety of electric shavers at competitive prices, adding to the market's growth potential. Additionally, as middle-class incomes rise, more consumers are willing to invest in higher-end grooming devices, further boosting the market.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
  - 3.5.1.1 Rising awareness about personal grooming and hygiene among consumers
  - 3.5.1.2 Growth of E-commerce
  - 3.5.1.3 Technological advancements
  - 3.5.1.4 Rising demand for convenient personal grooming solutions
- 3.5.2 Industry pitfalls & challenges
  - 3.5.2.1 Highly competitive market
  - 3.5.2.2 Availability of cheaper alternatives like disposable razors
3.6 Consumer buying behavior analysis
- 3.6.1 Demographic trends
- 3.6.2 Factors Affecting Buying Decision
- 3.6.3 Consumer Product Adoption
- 3.6.4 Preferred Distribution Channel
- 3.6.5 Preferred Price Range
3.7 Technological Overview
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

5.1 Key trends
5.2 Rotary shavers
5.3 Foil shavers
5.4 Wet & dry shavers
5.5 Clippers
5.6 Others (twin foil, all in 1 etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021-2032 (USD Billion) (Million Units)

6.1 Key trends
6.2 Corded
6.3 Cordless

Chapter 7 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

8.1 Key trends
8.2 Men
8.3 Women

Chapter 9 Market Estimates & Forecast, By Distribution channel, 2021-2032 (USD Billion) (Million Units)

9.1 Key Trends
9.2 Online
- 9.2.1 E commerce platforms
- 9.2.2 Company websites
9.3 Offline
- 9.3.1 Mega retail stores
- 9.3.2 Specialty stores
- 9.3.3 Others (individual store, departmental stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE