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市場調查報告書
商品編碼
1639290

真無線立體聲耳機市場機會、成長促進因素、產業趨勢分析與預測 2024 - 2032 年

True Wireless Stereo Earbuds Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

到2023 年，全球真無線立體聲耳塞市場價值將達到317 億美元，預計2024 年至2032 年複合年成長率將達到15.4%。 。推動市場擴張的主要趨勢包括改進的音訊技術、噪音消除功能以及語音助理等智慧功能的整合。

許多現代設備中傳統耳機插孔的轉變使得 TWS 耳塞成為用戶的首選。增強型藍牙技術（例如版本 5.0 和 5.1）透過減少延遲、擴大覆蓋範圍和最佳化能效，顯著提高了這些耳塞式耳機的效能。其緊湊且無線的設計迎合了消費者對便利性和行動性日益成長的偏好。

入耳式耳機在2023 年創造了275 億美元的收入，佔據市場主導地位，預計到2032 年將以15.6% 的複合年成長率成長。歡迎，使它們適合嘈雜的環境。其符合人體工學和輕量級的設計，加上可自訂的功能，增強了使用者的舒適度和吸引力。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 317 億美元
預測值 1107 億美元
複合年成長率 15.4%

包耳式 TWS 耳塞服務於注重優質音質的小眾受眾。這些型號具有先進的音訊增強功能，包括高解析度聲音和適應性降噪技術。它們的尺寸更大，可以容納更大的電池，與入耳式型號相比，可以延長使用時間。

在連接方面，藍牙領先市場，到 2023 年約佔總佔有率的 92%。多點配對和低功耗音訊等創新進一步擴展了藍牙耳塞的功能，增強了使用者體驗。

從地區來看，美國在北美市場佔據主導地位，到 2023 年價值將達到 75 億美元，預計在預測期內複合年成長率為 15.9%。促成這一成長的因素包括音訊技術的進步、對無線便利性的需求不斷增加以及遠距工作的成長趨勢。

消費性電子產品向無線技術的過渡重塑了音訊產業，將 TWS 耳塞定位為便攜性、便利性和沈浸式聆聽體驗的領先解決方案。隨著技術的不斷進步和以用戶為中心的功能，市場有望實現強勁成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 智慧型手機和智慧型裝置的使用不斷增加
      • 無線技術的進步
    • 產業陷阱與挑戰
      • 連線和延遲挑戰
      • 隱私和安全問題
  • 技術概覽
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
  • 首選價格範圍
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032

  • 主要趨勢
  • 入耳式
  • 耳罩式

第 6 章：市場估計與預測：依連結性分類，2021-2032 年

  • 主要趨勢
  • 藍牙
  • 射頻
  • 近場通訊
  • 其他（Wi-Fi 等）

第 7 章：市場估計與預測：按電池壽命分類，2021-2032 年

  • 主要趨勢
  • 長達 12 小時
  • 12至24小時
  • 24小時以上

第 8 章：市場估計與預測：按價格，2021-2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 9 章：市場估計與預測：按配銷通路，2021-2032

  • 主要趨勢
  • 線上
    • 公司網站
    • 電子商務
  • 離線
    • 超市/大賣場
    • 專賣店
    • 其他（大型零售店等）

第 10 章：市場估計與預測：按地區分類，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 11 章：公司簡介

  • Apple
  • Belkin
  • Blaupunkt
  • Bose
  • Creative Technology
  • Havit
  • House of Marley
  • Jabra
  • Jays Headphones
  • Masimo
  • Master & Dynamic
  • Samsung
  • Skullcandy
  • Sonova
  • Sony
簡介目錄
Product Code: 12456

The Global True Wireless Stereo Earbuds Market, valued at USD 31.7 billion in 2023, is projected to grow at a CAGR of 15.4% from 2024 to 2032. The rising demand for these earbuds is fueled by the growing adoption of smartphones and other smart devices, advancements in wireless connectivity, and a preference for portable, high-quality audio solutions. Key trends driving market expansion include improved audio technology, noise cancellation features, and the integration of smart functionalities such as voice assistants.

The shift away from traditional headphone jacks in many modern devices has made TWS earbuds a preferred choice for users. Enhanced Bluetooth technologies, such as versions 5.0 and 5.1, have significantly improved the performance of these earbuds by reducing latency, extending range, and optimizing energy efficiency. Their compact and cord-free design caters to the increasing consumer preference for convenience and mobility.

In-ear earbuds, which generated revenue of USD 27.5 billion in 2023, dominate the market and are expected to grow at a CAGR of 15.6% through 2032. These models are popular due to their ability to deliver high-fidelity sound and active noise cancellation, making them suitable for noisy environments. Their ergonomic and lightweight designs, coupled with customizable features, enhance user comfort and appeal.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$31.7 Billion
Forecast Value$110.7 Billion
CAGR15.4%

Over-ear TWS earbuds serve a niche audience focused on premium audio quality. These models feature advanced audio enhancements, including high-resolution sound and adaptive noise-canceling technology. Their larger size accommodates bigger batteries, enabling extended usage times compared to in-ear variants.

In terms of connectivity, Bluetooth leads the market, accounting for approximately 92% of the total share in 2023. It remains the standard for TWS earbuds due to its energy efficiency, range, and seamless audio transmission. Innovations such as multi-point pairing and low-energy audio further expand the capabilities of Bluetooth-enabled earbuds, enhancing user experience.

Regionally, the United States dominates the North American market, valued at USD 7.5 billion in 2023, with a projected CAGR of 15.9% during the forecast period. Factors contributing to this growth include advancements in audio technologies, increasing demand for wireless convenience, and the growing trend of remote work.

The transition to wireless technology in consumer electronics has reshaped the audio industry, positioning TWS earbuds as a leading solution for portability, convenience, and immersive listening experiences. With continued advancements in technology and user-centric features, the market is poised for robust growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing use of smartphones and smart devices
      • 3.6.1.2 Advancements in wireless technology
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Connectivity and latency challenges
      • 3.6.2.2 Privacy and security concerns
  • 3.7 Technological overview
  • 3.8 Consumer buying behavior analysis
    • 3.8.1 Demographic trends
    • 3.8.2 Factors affecting buying decision
    • 3.8.3 Consumer product adoption
    • 3.8.4 Preferred distribution channel
  • 3.9 Preferred price range
  • 3.10 Growth potential analysis
  • 3.11 Porter's analysis
  • 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 In-ear
  • 5.3 Over-ear

Chapter 6 Market Estimates & Forecast, By Connectivity, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Bluetooth
  • 6.3 RF
  • 6.4 NFC
  • 6.5 Others (Wi-Fi etc.)

Chapter 7 Market Estimates & Forecast, By Battery Life, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Up to 12 hours
  • 7.3 12 to 24 hours
  • 7.4 Above 24 hours

Chapter 8 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 Company websites
    • 9.2.2 E-commerce
  • 9.3 Offline
    • 9.3.1 Supermarket/Hypermarket
    • 9.3.2 Specialty store
    • 9.3.3 Others (mega retail store etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Apple
  • 11.2 Belkin
  • 11.3 Blaupunkt
  • 11.4 Bose
  • 11.5 Creative Technology
  • 11.6 Havit
  • 11.7 House of Marley
  • 11.8 Jabra
  • 11.9 Jays Headphones
  • 11.10 Masimo
  • 11.11 Master & Dynamic
  • 11.12 Samsung
  • 11.13 Skullcandy
  • 11.14 Sonova
  • 11.15 Sony