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市場調查報告書
商品編碼
1639299
2024 - 2032 年沐浴用品及配件市場機會、成長動力、產業趨勢分析與預測Bath Linen and Accessories Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球沐浴用品及配件市場價值122 億美元,預計2024 年至2032 年複合年成長率為6.6%。產品如埃及棉和土耳其棉。這些產品具有更高的柔軟度、耐用性和風格,滿足買家追求奢華和精緻的偏好。隨著金融穩定性的改善,消費者越來越青睞將品質與獨特感結合在一起的品牌產品。利用設計師合作和獨家系列的知名品牌正在有效地抓住這一需求。
生活水準的提高和對水療式浴室體驗的渴望正在重塑消費者的行為,對豪華毛巾、浴袍和配套配件的投資變得越來越受歡迎。對美學的日益重視也導致對與現代浴室設計完美搭配的時尚浴巾和配件的需求增加。此外,家居裝修和室內升級的趨勢進一步提振了市場,屋主投資於符合現代風格的衛浴產品。
永續性已成為購買決策的關鍵因素。具有生態意識的消費者擴大選擇有機和環保的選擇,例如由竹纖維或有機棉製成的浴巾。公司透過推廣奢華且永續的產品來滿足這一需求,吸引更廣泛的受眾。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 122 億美元 |
預測值 | 217 億美元 |
複合年成長率 | 6.6% |
市場分為浴巾和浴室配件。浴巾包括毛巾、面巾和浴巾等產品,而浴室配件包括皂液器、浴衣鉤和毛巾環等產品。 2023 年,浴巾產業的收入為 77 億美元,預計到 2032 年將以 6.9% 的複合年成長率成長。
根據最終用途,市場分為住宅和商業領域。商業領域,包括飯店、辦公室和醫院等機構,到 2023 年將佔據 57% 的市場佔有率,預計在預測期內複合年成長率為 6.3%。商業空間對優質浴巾的需求不斷成長,凸顯了它們在增強使用者體驗方面的重要性。
在北美,美國成為主導者,2023 年為市場貢獻了 23.8 億美元。
The Global Bath Linen And Accessories Market, valued at USD 12.2 billion in 2023, is projected to grow at a CAGR of 6.6% from 2024 to 2032. Rising disposable incomes are driving consumers toward premium bath products, especially those made from high-quality materials like Egyptian and Turkish cotton. These products offer enhanced softness, durability, and style, meeting buyers' preferences seeking luxury and sophistication. As financial stability improves, consumers are favoring branded products that combine quality with a sense of exclusivity. Established brands leveraging designer collaborations and exclusive collections are effectively capturing this demand.
Enhanced living standards and the desire for spa-like bathroom experiences are reshaping consumer behavior, with investments in luxurious towels, bathrobes, and coordinated accessories becoming increasingly popular. The growing emphasis on aesthetics has also led to a rise in demand for stylish bath linens and accessories that seamlessly complement modern bathroom designs. Additionally, the trend of home renovation and interior upgrades has further boosted the market, with homeowners investing in bath products that align with contemporary styles.
Sustainability has become a crucial factor in purchasing decisions. Eco-conscious consumers are increasingly opting for organic and environmentally friendly options, such as bath linens made from bamboo fibers or organic cotton. Companies are catering to this demand by promoting products that are both luxurious and sustainable, attracting a broader audience.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $12.2 Billion |
Forecast Value | $21.7 Billion |
CAGR | 6.6% |
The market is segmented into bath linens and bath accessories. Bath linens include items such as towels, washcloths, and bath sheets, while bath accessories encompass products like soap dispensers, robe hooks, and towel rings. In 2023, the bath linen segment accounted for USD 7.7 billion in revenue and is anticipated to grow at a CAGR of 6.9% through 2032.
Based on end-use, the market is categorized into residential and commercial segments. The commercial sector, including establishments like hotels, offices, and hospitals, held a 57% market share in 2023 and is expected to grow at a CAGR of 6.3% during the forecast period. The rising demand for premium bath linens in commercial spaces underscores their importance in enhancing user experiences.
In North America, the United States emerged as a dominant player, contributing USD 2.38 billion to the market in 2023. High disposable incomes and a focus on quality have driven the adoption of luxury bath linens in the country, with significant growth expected through 2032.